DMNews: MasterCard reports e-commerce rise, IAB projects online ad rebound

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April 8, 2010 Check out DMNews on your smartphone Advertisement: Today's News E-commerce up 18% in March: MasterCard Frank Washkuch E-commerce and luxury retail sales outperformed all other retail and service categories in March, according to data from MasterCard Advisors' SpendingPulse report. E-commerce was up 18.4% from March 2009.   IAB: Online ad revenue poised to rebound after 3.4% drop in 2009 Dianna Dilworth Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008, signs of recovery were evident late in the year, according to the Interactive Advertising Bureau.   Miraval Arizona spa launches loyalty program Nathan Golia Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.   ZenithOptimedia improves ad spending outlook Frank Washkuch ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.   Merkle, X+1 partner on segmentation tool Kevin McKeefery Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.   ETargetMedia.com releases newlyweds list ETargetMedia.com introduced the American Newlyweds list to the market on April 7.   From the print edition Get smart about buying display inventory Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.   Travel Channel brings ads to MyTown app Dianna Dilworth The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes of its show Food Wars. The network is running mobile ads on the application, which was created by Booyah, an interactive entertainment firm.   Today's lists and databases Farmers With Email Address from Farm Market ID New list — Farmers With Email Address from Farm Market ID — Phoenix Data Processing — This file contains e-mail addresses for farmers from Farm Market ID, a BPA-audited database.   New Voyage Press Opportunity Buyers New list — New Voyage Press Opportunity Buyers — Macromark — This file contains customers who responded to by direct mail to a magazine advertisement, paying at least $27 to receive information on a home business. Forty percent are female.   freebizmag.com Masterfile New list — freebizmag.com Masterfile — Edith Roman Associates — This file contains C-level executives, entrepreneurs and other business professionals across all industries who register with freebizmag.com to qualify for multiple qualified subscriptions to trade publications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: iVillage, CafePress launch Earth Day photo contest

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April 7, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: Spammers take advantage of news events, holiday marketing Dianna Dilworth To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That's why spam attacks spike around major news events, such as an election or the Census, or holidays such as Christmas, Valentine's Day or Mother's Day.   News iVillage, CafePress launch Earth Day photo contest Dianna Dilworth NBC Universal's iVillage Web site has partnered with user-designed apparel site CaféPress on an online photo contest celebrating Earth Day. The initiative, launched April 5, was created internally.   HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   Digital to rise in 2010: Datran Dianna Dilworth After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according to a survey by digital firm Datran Media.   Opinion Smart marketing: Prospect your prospects, not your customers Todd Boullion, president of UnsubCentral Many companies will use e-mail this year to prospect and uncover new sales leads. This is no real surprise given e-mail's unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Reach makes geographical targeting relevant for e-mail By Elena Bond, senior database analyst for client services and analytics at Drake Direct We are constantly inundated with the concept that the Internet is creating a global community — a world marketplace where goods and services can be marketed and purchased anywhere. In the past, when direct mail was the primary means of direct marketing, a key component of strategy was the use of geographical targeting. But does geographical targeting still make sense in the world of online marketing? There are two reasons why the answer is, "Yes."   Lists and Databases Sarah Palin Supporters New list — Sarah Palin Supporters — Market Street Lists — This file contains supporters of former Alaska governor Sarah Palin.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Augmented reality a boon for print and Web marketing

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April 6, 2010 Check out DMNews on your smartphone Advertisement Inside Digital Augmented reality a boon for print and Web marketing Frank Washkuch   Latest News HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   The Onion launches iPhone app with Jack Link's Beef Jerky sponsorship Dianna Dilworth Comedy news organization The Onion launched an iPhone app on April 2nd, sponsored by advertising partner Jack Link's Beef Jerky.   IPad changes digital, mobile game Dianna Dilworth Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.   Richemont acquires full control of Net-A-Porter Nathan Golia Swiss luxury retailer Richemont agreed to acquire the rest of London-based luxury e-commerce site Net-A-Porter.com on April 1. Prior to the deal, Richemont owned 33% of the company. The deal is valued at $343 million.   Zwinky.com, TheTruth.com team up for anti-teen smoking campaign Dianna Dilworth Zwinky.com, IAC's virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The push launched April 2.   Advertisement Opinion Social Media: It's all in how you use it Gary Nelson, Creative Director, Organic Marketers can take a more holistic approach to where brand social media platforms fit organically and can be sustained without resorting to "check the box" mentality (On Facebook? Check. On Twitter? Check.). What marketers have come to realize is that mere presence on emerging platforms means little when compared to how they use it.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Five ways to use search and social media to maximize your TV buy Joshua Stylman, managing partner, Reprise Media If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: USPS looking into direct mail service, HauteLook selects Strongmail

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April 6, 2010 Check out DMNews on your smartphone Today's News Postal Service researches direct mail service Frank Washkuch The US Postal Service is seeking information from private companies that could potentially partner with the agency on a direct mail service.   HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   HP appoints Shirk SVP, worldwide marketing, for enterprise business Frank Washkuch Hewlett-Packard named David Shirk SVP of worldwide marketing for its enterprise business division, effective April 5.   Grizzard names Broward its first creative chief Nathan Golia Nonprofit-focused direct response agency Grizzard Communications promoted Douglas Broward to the newly created position of chief creative officer on April 5.   Creative Age names Statlistics list manager Publisher Creative Age awarded Statlistics management of its lists on April 5. The previous list manager was Leon Henry. The files reach professionals in beauty-oriented professions.   From the print edition A comeback for credit cards Pamela Oldham After a tough year-plus, credit marketers are again acquiring new customers.   Creative solutions from Kotex, Ubisoft, Volkswagen Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases American Health Info New list — American Health Info — Infinite Media — This file contains Americans who have double-opted in to the Web site www.americanhealthinfo.com. The file is evenly split between men and women, and the average income of prospects is $45,000.   NueMedia - Wood Group New list — NueMedia - Wood Group — MeritDirect — This file owners, operators and practitioners at companies within the commercial woodworking industry.   Sarah Palin Supporters New list — Sarah Palin Supporters — Market Street Lists — This file contains supporters of former Alaska governor Sarah Palin.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.