DMNews: CMT targets media buyers, Pirelli names Rosetta AOR

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April 13, 2010 Check out DMNews on your smartphone Today's News CMT targets media buyers with integrated effort Frank Washkuch Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.   Pirelli North America names Rosetta interactive AOR Kevin McKeefery Pirelli Tire North America named Rosetta its first interactive agency of record last month.   Reese's digital contest promotes Paramount's 'Iron Man 2' Dianna Dilworth Hershey's Reese's Peanut Butter Cups brand has partnered with Paramount Pictures and Marvel Entertainment to promote 'Iron Man 2,' which opens May 7, with an integrated campaign. The companies began the push April 12.   WWE gives Impulse management of PIP World Wrestling Entertainment awarded Impulse Media management of its package insert program on April 12. The file is new to the market.   From the print edition Marketers take loyalty to the next level Nathan Golia Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.   A comeback for credit cards Pamela Oldham Now that the CARD Act is in place, many credit card companies have come out the gate this quarter with renewed vigor, ready write a new chapter in their marketing playbooks.   Today's lists and databases Corporate Notaries New management — Corporate Notaries — Stanford Direct — This file contains titled business executives who are licensed by state governments to notarize documents.   American Institute of Professional Geologists New list — American Institute of Professional Geologists — Infocus — This file contains members of the American Institute of Professional Geologists.   Investcom.com Online Investors New list — Investcom.com Online Investors — Affinity Marketing — This file contains active online traders and high net worth investors. They have an average income of $125,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Canon broadens loyalty program, CA hires Digitas

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April 12, 2010 Check out DMNews on your smartphone Today's News Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   CA picks Digitas after review Frank Washkuch IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.   MasterCard launches e-commerce site for cardholders Nathan Golia Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.   Postal Service to test home delivery product sampling program in May Frank Washkuch The US Postal Service will test a home delivery product sampling program next month to determine if the service could be a revenue source for the financially strapped organization.   Apple unveils iAd mobile advertising platform Matt Williams, Brand Republic Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to "combine the emotion of TV with the interactivity of the Web." The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   From the print edition How will recent legislation affect the hiring landscape for small to midsize DM firms? Jerry Bernhart, principal, Bernhart Associates Executive Search A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore Employment Act, or HIRE, will help smaller employers in particular, and there are thousands of those in digital and direct marketing.   Toolbox: Search, e-mail, telemarketing, direct mail Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.   Today's lists and databases U.S.A. Interstate Industrial Supply Business Mailing List New list — U.S.A. Interstate Industrial Supply Business Mailing List — Acton International Ltd. — This list contains decision makers and others who influence the purchasing decisions of business-related products and services   Meredith DRTV Product Buyers New list — Meredith DRTV Product Buyers — ALC — This file contains Meredith subscribers who have purchased products sold through DRTV.   Skin Inc. New list — Skin Inc. — AllMedia — This file contains subscribers to Skin Inc., a magazine for day spa, medical spa and wellness professionals. Readex Research indicates that 51% of its recipients are not found on any other industry publication list.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews' White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: AmEx, Dunkin' Donuts in loyalty partnership; LifeLock names McCann West creative AOR

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April 9, 2010 Check out DMNews on your smartphone Today's News American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   LifeLock picks McCann for integrated work Nathan Golia LifeLock named McCann Erickson West its creative agency of record on April 8. McCann offices in Los Angeles, Salt Lake City and San Francisco will handle creative duties, including direct response, for the Tempe, AZ-based marketer of identity theft insurance.   PRC approves USPS 'summer sale' Frank Washkuch The Postal Regulatory Commission approved the US Postal Service's plans to hold a second "summer sale" this year, offering rebates to corporate mailers. Trade groups the American Catalog Mailers Association and the Direct Marketing Association praised the decision.   DM employment numbers improve: survey Frank Washkuch Although employers remain cautious, the job market for direct and digital marketing professionals is improving, according to research from Bernhart Associates Executive Search released April 7.   Privacy groups want FTC to investigate advertisers' use of digital data Dianna Dilworth Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.   ACE Group names Vermeulen to SVP, direct post Kevin McKeefery Commercial insurance company The ACE Group has named Paul Vermeulen SVP for international accident and health direct marketing, a newly created position. ACE announced the hire on April 8.   From the print edition Merchandising strategies for the Web Helen Gioulis, director of merchandising, Harriet Carter Gifts Great marketing techniques will drive traffic to your Web site, but if customers can't find products they wish to purchase, they'll go away disappointed. Here are five sure-fire Web merchandising strategies.   'Moore's law' helps companies in social Carl Anderson, CEO, Doremus Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."   Today's lists and databases The Family Business List New list — The Family Business List — Direct Hit Marketing — This file contains family-owned companies. Suggested usage includes seminars, conferences, publications, software and financial offers.   Accounting Professionals Opt-In Email New e-mail list — Accounting Professionals Opt-In Email — Marketing-Dynamix — This file contains CPAs, accountants, CFOs, tax professonals and real estate professionals across the US. These individuals have attended various accounting webinars or trade shows, or have opted in to receive a monthly e-mail newsletter.   Terrapinn C-Level Bank & Finance Executives New list — Terrapinn C-Level Bank & Finance Executives — PCS Mailing List Company — This file contains C-Level and other senior executives worldwide who attend business conferences on bank, finance, investment and capital markets presented by Terrapinn. Average cost to attend is $2,000 to $8,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.