DMNews: Walmart, ASPCA kick off social campaign; PRC chairman to Congress: Tackle retiree benefits before five-day delivery

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April 16, 2010 Check out DMNews on your smartphone Today's News Walmart, ASPCA kick off social media fundraising campaign Dianna Dilworth Walmart has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) on a social media campaign to raise money for the nonprofit.   PRC chairman tells Congress to tackle retiree benefits before five-day delivery Frank Washkuch Ruth Goldway, chairman of the Postal Regulatory Commission, told members of Congress on April 15 to fix the US Postal Service's retiree health benefit payment system before turning its attention to five-day delivery.   Targetbase names Wright CEO Kevin McKeefery Targetbase named Mark Wright CEO on April 14. He will also continue to serve as president of the Dallas-based agency.   Grant Funding Source awards American Name Services list management Grant Funding Source turned over management of its list to American Name Services on April 15. The file is new to the market.   From the print edition Toolbox: Search, e-mail, telemarketing, direct mail Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.   How will recent legislation affect the hiring landscape for small to midsize DM firms? Jerry Bernhart, principal, Bernhart Associates Executive Search A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore Employment Act, or HIRE, will help smaller employers in particular, and there are thousands of those in digital and direct marketing.   Today's lists and databases Outdoor Barbecue, Grill, and Accessory Buyers New list — Outdoor Barbecue, Grill, and Accessory Buyers — Dataline — This file contains buyers of barbecues, grills and grilling accessories via the Internet, specialty catalogs and direct mail.   Nature's Lessons Outdoor Lovers New list — Nature's Lessons Outdoor Lovers — Data Direct Solutions — This file contains people who love the outdoors. These include camping, fishing, hunting, hiking, traveling and scuba diving enthusiasts.   Health Expo Attendees New list — Health Expo Attendees — The List Experts — This file contains paid attendees of expos featuring health-related products and offers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Hilton, JetBlue enter loyalty partnership

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April 15, 2010 Check out DMNews on your smartphone News Hilton and JetBlue enter loyalty partnership Nathan Golia Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.   InterContinental names Ogilvy AOR for global customer marketing Kevin McKeefery InterContinental Hotels Group named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines, on April 13.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   Column 'Moore's law' helps companies in social Carl Anderson, CEO, Doremus Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Coca-Cola, Discovery Channel launch campaigns

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April 15, 2010 Check out DMNews on your smartphone Today's News Coca-Cola kicks off social media Earth Day effort with Ocean Conservancy Dianna Dilworth Long time partners Coca-Cola North America and the Ocean Conservancy are conducting a social media campaign to support Earth Month. The push, launched April 14, features a Facebook app and cause donations from Coke's soft drink brands.   Hilton and JetBlue enter loyalty partnership Nathan Golia Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.   Discovery Channel debuts digital effort for 'Deadliest Catch' season six Dianna Dilworth The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.   Wahlstrom names DeCaire-Aden CEO Frank Washkuch Walhstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.   Education Center awards Rickard e-mail list management The Education Center awarded Rickard List Marketing management of its e-mail file effective April 15. The previous manager was PlattForm Advertising.   From the print edition Reform spurs health marketing changes Dianna Dilworth That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.   Augmented reality a boon for print, Web Frank Washkuch A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.   Today's lists and databases The Occasions Group Greeting Card Buyers New management — The Occasions Group Greeting Card Buyers — Direct Media Millard — This file contains mail order buyers who have purchased personalized holiday greeting cards.   ConsumerBase Multichannel Responders New list — ConsumerBase Multichannel Responders — Leon Henry Inc. — This file contains people who have responded to e-mail, telemarketing and/or direct mail offers. These prospects are mostly age 24 to 38 with incomes from $50,000 to $75,000. Sixty-five percent are male.   Auto ID New list — Auto ID — Telematch — This file contains leads collected from auto dealership sales, dealership service departments and automotive service companies. All include the VIN.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Twitter debuts Promoted Tweets, IHG names Ogilvy AOR

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April 14, 2010 Check out DMNews on your smartphone Today's News Twitter debuts Promoted Tweets; Virgin America, Starbucks among first to use service Dianna Dilworth Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13. Marketers including Starbucks, Best Buy and Virgin America are using the service at its launch.   InterContinental names Ogilvy AOR for global customer marketing Kevin McKeefery InterContinental Hotels Group named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines, on April 13.   Army National Guard uses interactive video to recruit Dianna Dilworth The US Army National Guard launched a viral recruiting campaign on April 12 that includes social media, online video and e-mail. The push was created in-house.   GAO encourages significant changes to 'not viable' Postal Service business model Frank Washkuch The Government Accountability Office, noting bluntly that the US Postal Service's business model is "not viable," urged the agency to aggressively cut costs and increase revenues, while also encouraging Congress to act.   Overton's signs affiliate agreement with LinkConnector Nathan Golia Overton's, a boating and watersports retailer owned by Gander Direct Marketing Services, signed an affiliate marketing agreement with LinkConnector, effective April 9.   From the print edition Get smart about buying display inventory Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.   Creative solutions from Kotex, Ubisoft, Volkswagen Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen   Today's lists and databases Nursing Management New management — Nursing Management — MeritDirect — This file contains subscribers to Nursing Management magazine.   TabletWeek.com Email New e-mail list — TabletWeek.com Email — Worldata — This file contains executives who use or are interested in tablet personal computers. It is sourced from TabletWeek.com, a Web site for tech-savvy business professionals, featuring content on tablet PCs on the market.   Robert Kennedy Publishing Health & Fitness Master File New list — Dunn Data Company — This file contains subscribers to Maximum Fitness for Men, Oxygen Magazine, MuscleMag, Reps! and Clean Eating magazines.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Army National Guard uses interactive video to recruit

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April 14, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Tie your marketing e-mails to consumers' passions Dianna Dilworth Marketers don't need to have the most exciting products to reach consumers, as long as they tie those offerings to consumers' passion points. For instance, just in time for Earth Day, April 22, online file-sending service YouSendIt is using e-mail to promote its services as environmentally conscious.   News Army National Guard uses interactive video to recruit Dianna Dilworth The US Army National Guard launched a viral recruiting campaign on April 12 that includes social media, online video and e-mail. The push was created in-house.   CMT targets media buyers with integrated effort Frank Washkuch Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.   American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   Opinion "Be Stupid".... It's all about ROI Al DiGuido, CEO of Zeta Interactive Walking down Fifth Avenue last week, gazing at the passing retail store displays, I came across one that stopped me in my tracks. There, in the center of the window in nearly five foot letters, bellowed the words: "Be Stupid." Two towering smiley faces flanked the proclamation. This provocative marquee called attention to a collection of mannequins in varying poses sporting the latest in tight-fitted Diesel jeans. The irony of the advertising sold the point. Instead of trying to look "smart" in your clothing like everyone else, it beckoned viewers to break the rules, set their own style, and just "be stupid."   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Tactics e-mail marketers can steal from behavioral economists By Susan Tull, VP of marketing at BlueHornet Defined very generally, behavioral economics combines psychology and economics to identify why people make certain decisions about purchasing, borrowing, lending, etc. In her article, "The Gift Card Economy" ('The Atlantic', May 2009), Virginia Postrel turns to behavioral economists to shed light on factors that have been shown to affect consumer spending.   Lists and Databases Investcom.com Online Investors New list — Investcom.com Online Investors — Affinity Marketing — This file contains active online traders and high net worth investors. They have an average income of $125,000.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.