DMNews: Rite Aid launches loyalty program nationwide, Hearst reportedly close to iCrossing buy

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April 20, 2010 Check out DMNews on your smartphone Today's News Rite Aid launches loyalty program nationwide Nathan Golia Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a six-month pilot program in Buffalo, NY; Greensboro, NC; Harrisburg, PA; and San Diego. The initiative was created internally.   Hearst close to iCrossing acquisition: report Frank Washkuch ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.   AOL launches Ad Desk beta Frank Washkuch AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.   Havas Q1 revenues up 1.4% over 2009 Kevin McKeefery Agency holding company Havas saw $441 million in revenue during the first quarter of 2010, a 1.4% increase year-over-year.   Irving joins Yahoo as chief product officer Carol Krol Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.   Chidester named first Wunderman World Health president Kevin McKeefery Wunderman named Becky Chidester, most recently the president of Wunderman NY, to the newly created position of president of Wunderman World Health, effective April 19.   From the print edition Marketers aim for authenticity Black, Hispanic and Asian-American consumers have a lot of buying power, and those numbers are only growing. Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.   The Work: Steaz, Chilton Memorial, KCSM Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.   Today's lists and databases National League of Cities New list — National League of Cities — MGILists — This file contains local governments and state municipal leagues, including those from more than 1,700 cities and towns and 49 state municipal leagues.   American Travel & Hospitality Professionals New list — American Travel & Hospitality Professionals — eTargetMedia.com — This file contains decision makers in the US travel and hospitality industry.   Olive Juice Kids Merchandise Buyers New management — Olive Juice Kids Merchandise Buyers — Amerlist — This file contains direct mail buyers who spend an average of $151 per order on apparel such as pants, sweaters, skirts, outerwear, shoes and accessories. Olive Juice Kids also offers a line of gift merchandise for children.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Marketers build internal direct, digital teams; NatureSweet, Radio Disney promote talent show

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April 19, 2010 Check out DMNews on your smartphone Today's News Marketers grow internal use of direct and digital Nathan Golia, Frank Washkuch CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according to the Chief Marketing Officer Council's latest State of Marketing report, released April 19.   NatureSweet Tomatoes, Radio Disney promote talent competition Dianna Dilworth Tomato-grower Desert Glory and Radio Disney will launch a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing" competition. Created by Alcove Marketing, the push targets children, tweens and families.   Reed Elsevier shutters 23 titles Frank Washkuch Business magazine publisher Reed Elsevier completed the divestment process for its Reed Business Information magazines on April 16 by closing 23 titles.   Bazaarvoice, Nielsen team up on consumer marketing Frank Washkuch Social commerce firm Bazaarvoice and audience measurement company Nielsen signed a data sharing agreement on April 15. The deal will let both companies' clients compare user reviews and consumer behavior.   Worldata: List prices stable Kevin McKeefery Marketing list prices were stable or showed growth this year vs. spring 2009 in most sectors, according to Worldata's Spring 2010 List Index. The only significant decline was in consumer e-mail lists, which dropped $13/M year-ov   Don't get hung up with direct marketing's image Carol Krol Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You know, the one about the term direct marketing and what it really means, and whether it is still relevant?   From the print edition Twitter kicks off Promoted Tweets Dianna Dilworth Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.   USPS and Congress trade barbs Kate Muth Members of the House of Representatives committees that oversee the US Postal Service argued on April 15 that a reduction in service to five home delivery days per week would further erode mail volumes and harm the agency.   Today's lists and databases Old Durham Road New list — Old Durham Road — Estee Marketing Group — This file contains buyers from Old Durham Road, a catalog selling British Royal Family-inspired merchandise. Buyers are mostly females who spend an average of $85.   Flying Adventures New list — Flying Adventures — Rickard List Marketing — This file contains subscribers to Flying Adventures, a magazine for aviators. Average age of readers is 47 and 75% are married. Average annual income is $593,000.   Time Inc. Corporate Database Veterans New list — Time Inc. Corporate Database Veterans — RMI Direct Marketing — This file contains subscribers to Time Inc. publications who are veterans and veteran supporters.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Walmart, ASPCA kick off social campaign; PRC chairman to Congress: Tackle retiree benefits before five-day delivery

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April 16, 2010 Check out DMNews on your smartphone Today's News Walmart, ASPCA kick off social media fundraising campaign Dianna Dilworth Walmart has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) on a social media campaign to raise money for the nonprofit.   PRC chairman tells Congress to tackle retiree benefits before five-day delivery Frank Washkuch Ruth Goldway, chairman of the Postal Regulatory Commission, told members of Congress on April 15 to fix the US Postal Service's retiree health benefit payment system before turning its attention to five-day delivery.   Targetbase names Wright CEO Kevin McKeefery Targetbase named Mark Wright CEO on April 14. He will also continue to serve as president of the Dallas-based agency.   Grant Funding Source awards American Name Services list management Grant Funding Source turned over management of its list to American Name Services on April 15. The file is new to the market.   From the print edition Toolbox: Search, e-mail, telemarketing, direct mail Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.   How will recent legislation affect the hiring landscape for small to midsize DM firms? Jerry Bernhart, principal, Bernhart Associates Executive Search A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore Employment Act, or HIRE, will help smaller employers in particular, and there are thousands of those in digital and direct marketing.   Today's lists and databases Outdoor Barbecue, Grill, and Accessory Buyers New list — Outdoor Barbecue, Grill, and Accessory Buyers — Dataline — This file contains buyers of barbecues, grills and grilling accessories via the Internet, specialty catalogs and direct mail.   Nature's Lessons Outdoor Lovers New list — Nature's Lessons Outdoor Lovers — Data Direct Solutions — This file contains people who love the outdoors. These include camping, fishing, hunting, hiking, traveling and scuba diving enthusiasts.   Health Expo Attendees New list — Health Expo Attendees — The List Experts — This file contains paid attendees of expos featuring health-related products and offers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Hilton, JetBlue enter loyalty partnership

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April 15, 2010 Check out DMNews on your smartphone News Hilton and JetBlue enter loyalty partnership Nathan Golia Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.   InterContinental names Ogilvy AOR for global customer marketing Kevin McKeefery InterContinental Hotels Group named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines, on April 13.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   Column 'Moore's law' helps companies in social Carl Anderson, CEO, Doremus Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Coca-Cola, Discovery Channel launch campaigns

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April 15, 2010 Check out DMNews on your smartphone Today's News Coca-Cola kicks off social media Earth Day effort with Ocean Conservancy Dianna Dilworth Long time partners Coca-Cola North America and the Ocean Conservancy are conducting a social media campaign to support Earth Month. The push, launched April 14, features a Facebook app and cause donations from Coke's soft drink brands.   Hilton and JetBlue enter loyalty partnership Nathan Golia Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.   Discovery Channel debuts digital effort for 'Deadliest Catch' season six Dianna Dilworth The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.   Wahlstrom names DeCaire-Aden CEO Frank Washkuch Walhstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.   Education Center awards Rickard e-mail list management The Education Center awarded Rickard List Marketing management of its e-mail file effective April 15. The previous manager was PlattForm Advertising.   From the print edition Reform spurs health marketing changes Dianna Dilworth That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.   Augmented reality a boon for print, Web Frank Washkuch A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.   Today's lists and databases The Occasions Group Greeting Card Buyers New management — The Occasions Group Greeting Card Buyers — Direct Media Millard — This file contains mail order buyers who have purchased personalized holiday greeting cards.   ConsumerBase Multichannel Responders New list — ConsumerBase Multichannel Responders — Leon Henry Inc. — This file contains people who have responded to e-mail, telemarketing and/or direct mail offers. These prospects are mostly age 24 to 38 with incomes from $50,000 to $75,000. Sixty-five percent are male.   Auto ID New list — Auto ID — Telematch — This file contains leads collected from auto dealership sales, dealership service departments and automotive service companies. All include the VIN.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.