DMNews Digital Insider: Twitter acquires SMS firm Cloudhopper

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April 27, 2010 Check out DMNews on your smartphone Inside Digital Twitter acquires SMS firm Cloudhopper Frank Washkuch Microblogging platform Twitter, which launched its Promoted Tweets advertising service earlier this month, announced its acquisition of Cloudhopper, a SMS infrastructure company, on April 23.   Latest News North Carolina offers e-commerce merchants sales tax deal Iris Dorbian North Carolina's Department of Revenue launched a program on April 23 to help e-commerce retailers with affiliate programs in the state "resolve issues of tax liability."   Samsung to add Yahoo platforms to smartphones Dianna Dilworth Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.   Universal Music reaches out to Spanish speakers with mobile Dianna Dilworth Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting Spanish-speaking and bilingual music fans. The companies announced the work on April 26, the same day Mozes debuted its Spanish-language marketing platform.   MMA releases new best practices guidelines Dianna Dilworth The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.   Visa buys e-commerce company CyberSource for $2 billion Frank Washkuch Visa has acquired e-commerce payment processor CyberSource for $2 billion in cash.   Opinion Easy-to-track ROI Metrics for Social Media Harry Gold, CEO-managing partner, Overdrive Interactive I often hear that companies have trouble figuring how to track social media ROI. It is being referred to as the "holy grail" in some circles, but what's the big mystery? ROI from social media is easily tracked if you know how. I am not just talking about buzz levels and sentiment. It is absolutely possible to track clicks, leads, revenue and ROI, same way as everything else we do online. You can also measure the media equivalent value of the actions you create with social media. With a little ingenuity and technology, all these metrics can be brought together. Here's how.   The DMNews Essential Guide to Search Engine Marketing From one search query, there are 10 ways to get an answer David Berkowitz, director of emerging media and client strategy, 360i While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Click here to fill out DMNews' 2010 Agency Business Report survey

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DMNews: Yahoo, Samsung reach mobile platform agreement, ABC reports newspaper circulation decline

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April 27, 2010 Check out DMNews on your smartphone Today's News Samsung to add Yahoo platforms to smartphones Dianna Dilworth Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.   US daily newspapers see 8.7% circulation decrease: ABC Nathan Golia Weekday circulation at US daily newspapers fell 8.7% year-over-year for the six-month period ending March 2010, according to data from the Audit Bureau of Circulations. Sunday circulation dropped 6.5%, according to the statistics, which were released April 26.   North Carolina offers e-commerce merchants sales tax deal Iris Dorbian North Carolina's Department of Revenue launched a program on April 23 to help e-commerce retailers with affiliate programs in the state "resolve issues of tax liability."   Raitt to step down as DMA chair next month Frank Washkuch Eugene Raitt, the Direct Marketing Association's chairman of the board, will resign his position on May 10. Raitt, who was elected board chairman last October, cited a work commitment in stepping down, said Sue Geramian, the group's SVP and chief communications officer.   Universal Music reaches out to Spanish speakers with mobile Dianna Dilworth Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting Spanish-speaking and bilingual music fans. The companies announced the work on April 26, the same day Mozes debuted its Spanish-language marketing platform.   From the print edition Marketers aim for authenticity Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.   Inserts expand despite perceived threats As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel   Today's lists and databases GateHouse Media New England Statement Program New list — GateHouse Media New England Statement Program — PlusMedia — This file offers placement in GateHouse media billing statements in the New England region. These subscribers are 55% female with an average household income of $102,300.   GreatMedia Consumer Buyers New list — GreatMedia Consumer Buyers — GreatMedia — This file contains active opted-in consumers who make purchases for themselves and their family.   Orvis Men's Clothing Division New list — Orvis Men's Clothing Division — Alexa Marketing LLC — This file contains buyers from the men's clothing division of Orvis. They spend an average of $175 per order and have an average age of 55.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Amazon reports earnings, selling Kindle at Target; Visa buys e-commerce company

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April 26, 2010 Check out DMNews on your smartphone Today's News Amazon Q1 net income up 68%; company to sell Kindle at Target Nathan Golia E-commerce giant Amazon.com reported a 68% year-over-year increase in first quarter net income to $299 million from $177 million.   Visa buys e-commerce company CyberSource for $2 billion Frank Washkuch Visa has acquired e-commerce payment processor CyberSource for $2 billion in cash.   Senators indicate support for Postal Service reform in subcommittee hearing Kate Muth Sen. Tom Corburn (R-OK), a frequent critic of the US Postal Service, emerged as an unlikely champion of the agency's 10-year plan to revise its business model at an April 22 Senate subcommittee hearing.   Coupons.com launches social media offer-sharing service Frank Washkuch Coupons.com has launched a platform enabling client marketers to share coupons via social media but maintain controls over the number of offers. Litehouse Foods, a marketer of salad dressings, dips and sauces, began using the service on April 22 as part of its digital coupon campaign.   Crain gives two financial lists to MeritDirect Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing.   From the print edition Roundtable: Inbox success driven by data integration Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan.   Service helps loyalty initiatives Dianna Dilworth Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.   Today's lists and databases Professional Safety Advisors Group Public Officials Master File New list — Professional Safety Advisors Group Public Officials Master File — Direct Media Millard — This file contains professionals in the public works, transportation, homeland security and wastewater management industries.   Superhighway Millions Opportunity Buyers New list — Superhighway Millions Opportunity Buyers — Macromark — This file contains people who responded to a direct mail solicitation or an outbound telemarketing call, purchasing an Internet business opportunity for $199 to $395. The file is 80% male.   Promise Keepers - Enhanced Christian Master File New list — Promise Keepers - Enhanced Christian Master File — Strang Communications — This file contains donors to Promise Keepers, a Christian organization. These men and women are highly engaged with this ministry and most have a leadership role within their church and community.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Publicis reports 8.1% growth, industry groups rally against expanded FTC powers in financial reform

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April 23, 2010 Check out DMNews on your smartphone Today's News Publicis reports 8.1% Q1 growth Rose Gordon Paris-based holding company Publicis Groupe reported an 8.1% year-over-year increase in its first-quarter earnings, casting 2010 into a more positive light than the economic hardships of the last year. Total Q1 revenues were $1.55 billion.   Industry groups demand no FTC power expansion in financial reform bill Frank Washkuch Forty-one US trade organizations and business groups, including the Direct Marketing Association, the Interactive Advertising Bureau and the National Retail Federation, sent a letter to Senate leaders on April 22, urging them not to expand the Federal Trade Commission's powers as part of financial reform.   Merkle names Andrews-Feldman first VP of marketing Nathan Golia Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.   ABC, Verve Wireless partner on mobile circulation data Frank Washkuch ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.   KettleWorx awards List Services Corporation file management KettleWorx Fitness Products awarded List Services Corporation management of its buyers list on April 22. The file is new to the market.   From the print edition IPad pre-order: An engaging prospect David Baker, VP of CRM solutions, Razorfish Apple is well known for its progressive digital marketing approach, and it is a no-brainer to market pre-orders to the faithful Apple audience. It's not that different than the iPhone launch, with its sensationalized TV spots and unparalleled pre-buzz.   What do I need to know to land an account director gig at a direct marketing agency? Neal Boornazian, president and CEO, The Wilde Agency In today's competitive market, experience, tactical expertise, education and a mantel-full of industry awards may not be enough to land you a job, let alone your dream job. In fact, they may only be enough to get you a "thanks for your time." To stand apart, you'll need more.   Today's lists and databases Grandparents of Newborns New list — Grandparents of Newborns — Beach List Direct — This file contains people with grandchildren one year or less of age.   Grant Funding Source New list — Grant Funding Source — American Name Services — This file contains people who have visited GrantFundingSource.com looking for information on securing government and private grants.   ShadeTree Canopy Catalog Requests New list — ShadeTree Canopy Catalog Requests — McCarthy Media Group — This file contains people who have requested a ShadeTree canopy catalog. The have an average household income of $85,000 and a median age of 53. ShadeTree's products provide shade for patios.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.