DMNews: Cabela's revenue rises, data bill drafted in Congress

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May 5, 2010 Check out DMNews on your smartphone Paid Content A seed packet tells you the optimum conditions for growth. We mine Easter Seals' rich data to tell you how donors will respond and to create multiple segments for accurate targeting. Season after season, they are a successful audience for senior & commercial offers. View all lists available | Contact Siobhan Caragine; 203-825-4618 RMI Direct Marketing Inc. Today's News Cabela's net income up 59% in first quarter Iris Dorbian Total adjusted revenue at Cabela's, a multichannel retailer of outdoor products, increased 5.1% year-over-year for the first quarter of 2010 to $559.6 million. Adjusted revenue from direct increased 2.1% to $222.7 million. Net income in the first quarter increased 59% to $8.1 million compared with the same period in 2009.   Congressmen float wide-reaching consumer data bill Frank Washkuch US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.   Little Giant Ladder readies online video, HD infomercial for Select Step Nathan Golia Little Giant Ladder Systems will debut a high-definition, 28-minute infomercial August 1 promoting its Select Step ladder. The company created the spot in house.   Hanna Anderson turns over list management to Belardi/Ostroy Children's clothing cataloger Hanna Anderson awarded Belardi/Ostroy list management effective May 1. The former manager was Direct Media Millard.   From the print edition Be sure data providers know your needs Christopher Golec, president and CEO, Demandbase The marketing issues I hear never seem to change. People ask me, "We don't have enough qualified leads to hit our numbers. How do we get more?" Or, they want to know, "How do we get our e-mail click-through rates and phone response rates up? Our ROI is too low."   The best engagement is cross-channel Gary Halliwell, CEO, NetProspex As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media business platforms each morning to find what exactly digital marketers are saying about us, our competition and the industry. It has become impossible to imagine running a business without this level of access and transparency.   Today's lists and databases Datarich Responsible Sub-Prime Candidates New list — Datarich Responsible Sub-Prime Candidates — Adrea Rubin Management — This file contains people who are having trouble getting credit. The file is 51% male.   AutoLeaseLocator.com New list — AutoLeaseLocator.com — Impulse Media — This file contains users of an auto lease transfer service. Average unit of sale is $39.99 and 41% are female.   Asthma Sufferers Database New list — Asthma Sufferers Database — The Rich List Company — This file contains migraine sufferers who order products and books online. They also join organizations and meet other asthmatic patients to help understand and control their condition. Average purchase is $210.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: E-mail marketers push last minute Mother's Day deals

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May 5, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: E-mail marketers push last minute Mother's Day deals Dianna Dilworth The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.   News E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   Harte-Hanks reports 8% Q1 revenue decrease Dianna Dilworth Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million in Q1 2009.   Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Opinion Process makes perfect Michael Thompson, director, deliverability and ISP relations, ClickSquared When it comes to your e-mail programs, are you on your toes or your heels? With e-mail marketing, you can shift from a reactive posture to a proactive stance that lets you engage and control interactions with customers. But how do you get to a proactive position?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Shopping cart abandonment: Recapturing a lost sale By Ross Kramer, CEO of Listrak Abandoned carts cost e-commerce sites big dollars in lost sales. In fact, industry studies show that the average cart abandonment rate is between 50% and 60%, which means that more than half of the customers who begin the checkout process on your site fail to complete the purchase.   Lists and Databases Motorcycle Product News Mailing List New list — Motorcycle Product News Mailing List — MeritDirect — This file contains subscribers to Motorcycle Product News. These include dealers and retailers of motorcycles, ATVs, snowmobiles and other powersports equipment.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: No loyalty changes yet for United, Continental, Pepsi to launch iPhone app for CRM

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May 4, 2010 Check out DMNews on your smartphone Paid Content Expand your growth possibilities by breaking new ground. The Christian Appalachian Project donor file now features a variety of selects, including Spanish-Speaking donors. This list is an ideal audience for non-profit causes and publications, books, catalogs, book clubs, and senior offers. View all lists available | Contact Rich Leary; 203-825-4618 RMI Direct Marketing Inc. Today's News United, Continental loyalty programs to remain active through merger process Nathan Golia United Airlines and Continental Airlines promised customers "the industry's leading frequent flyer program, offering vast opportunities for customers to earn and redeem miles" when announcing their May 3 merger.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   Infogroup reports 3% Q1 revenue drop Nathan Golia Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.   E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   Drugstore.com unveils allergy, eco-friendly product e-commerce sites Iris Dorbian Online retailer Drugstore.com launched two e-commerce sites, AllergySuperStore.com and TheNaturalStore.com, last month. The sites target allergy sufferers and eco-friendly shoppers, respectively.   IMarketing acquires SaaS firm TrackingSoft Kevin McKeefery Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which closed last week.   From the print edition For agency hiring, many happy returns Rose Gordon Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.   Marketers' wish lists Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.   Today's lists and databases Life Events — Online Diabetic and Durable Goods Buyers New list — Life Events — Online Diabetic and Durable Goods Buyers — Lighthouse List — This file contains direct mail and online responsive consumers who have all searched or responded to diabetic offers from a variety of online marketers. Average income is $40,000. Average unit of sale is $59. The file is 60% female.   Red States Masterfile: Coalition Select New list — Red States Masterfile: Coalition Select — Stratamark Lists — This file contains mostly conservative donors to political candidates, party committees and large 527 political mailers. It is 60% male.   The Chronicle Review E-newsletter Subscribers Email List New e-mail list — The Chronicle Review E-newsletter Subscribers Email List — Hippo Direct — This file contains subscribers to The Chronicle Review e-newsletter, which is published weekly by The Chronicle of Higher Education.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: E-merchants fight CO law, Kate Spade picks Createthegroup

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May 3, 2010 Check out DMNews on your smartphone Paid Content For a big harvest, choose your crops wisely. Consumer Reports subscribers are the smart choice for marketers seeking a proven audience of active consumers. Give them the facts, and they're responsive to a variety of commercial offers and nonprofit appeals. View all lists available | Contact Alan Yu; 203-825-4622 RMI Direct Marketing Inc. Today's News E-merchants fight Colorado law Iris Dorbian E-commerce merchants, catalogers and direct marketers are partnering to fight a recently enacted Colorado law that requires online retailers to notify the state of all purchases made by residents so it can collect sales tax from them.   Kate Spade selects Createthegroup as digital agency Dianna Dilworth Liz Claiborne brand Kate Spade New York has selected Createthegroup as its interactive agency after an RFP process. Createthegroup also works with other Liz Claiborne brands including Juicy Couture.   Sears loses lead marketer to HP Rose Gordon Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems group at HP.   Intercontinental Hotels rolls out $100 million campaign Rose Gordon Intercontinental Hotels Group launched a $100 million global, integrated campaign April 30 for its Holiday Inn brand, the largest in its history. The "Stay You" campaign is expected to include loyalty program elements, hotel collateral, and digital components, along with print, TV, and outdoor advertising. The effort supports the hotel group's ongoing rebranding that is expected to be completed later this year and has included the overhaul of more than 2,200 hotels to date.   Higher earnings signal marketing recovery Iris Dorbian, Frank Washkuch First quarter earnings for the majority of advertising holding companies showed significant gains over last year's numbers, a clear sign that the advertising market has stabilized after the recent recession.   Harte-Hanks reports 8% Q1 revenue decrease Dianna Dilworth Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million from $7.1 million in Q1 2009.   Editorial: Straddling the online-offline divide is DM's forté I threw a birthday party for my fabulous boyfriend last week and used Evite, an online invitation tool, to get the word out. However, the mister's friends are mostly baby boomers, and I needed to actually pick up the phone (how quaint) and call a handful of invitees who simply aren't on e-mail or not on e-mail regularly enough to trust that method of communication.   From the print edition Agencies position for the rebound Kevin McKeefery Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.   A healthy dose of competition Frank Washkuch CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.   Today's lists and databases Motorcycle Product News Mailing List New list — Motorcycle Product News Mailing List — MeritDirect — This file contains subscribers to Motorcycle Product News. These include dealers and retailers of motorcycles, ATVs, snowmobiles and other powersports equipment.   sheep! Magazine New list — sheep! Magazine — All That Marketing — This file contains readers of a publication that explores a wide range of topics of interest to sheep growers and sheep product marketers.   USA TODAY Sweepstakes Entrants & Trial Subscribers New list — USA TODAY Sweepstakes Entrants & Trial Subscribers — List Services Corp. — This file contains people who have entered a sweepstakes to win a Ford Fusion Hybrid and registered for a trial subscription to USA TODAY's e-edition. Their median income is $75,000, 94% are credit card holders and 84% are married.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.