DMNews: Procter & Gamble running sweepstakes, Toys 'R' Us begins cause campaign

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May 10, 2010 Check out DMNews on your smartphone Advertisement: Today's News P&G launches sweepstakes for Mother's day Iris Dorbian Procter & Gamble launched the "Thank You, Mom" contest on May 6. The consumer packaged goods company worked with DL Blair, a promotional marketing firm, on the initiative, which will help family members reunite.   Toys "R" Us debuts 'Bundled in Hope' cause campaign Dianna Dilworth Retailer Toys "R" Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign called "Bundled in Hope." The retailer created the effort, which launched May 6, in house.   Simmons, Affinity partner for enhanced reader data Nathan Golia Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.   Draftfcb New York expands work on federal anti-drug campaign Frank Washkuch The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.   Private equity firm to buy inVentiv Health for $1.1B Frank Washkuch Private equity firm Thomas H. Lee Partners will acquire services provider inVentiv Health for approximately $1.1 billion, the two companies announced May 6.   Telematch releases single moms list Telematch introduced the Single Moms — On The Buy — Catalog Shoppers list to the market May 5.   From the print edition Mobile Loaves & Fishes uses text donations to fight homelessness Dianna Dilworth Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm T3 and Reagan Outdoor Advertising collaborated on the "I Am Here" program.   Creative campaigns from UPS, SI, Bil-Jac UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.   Today's lists and databases Holistic Health Professionals New list — Holistic Health Professionals — Statlistics — This file contains followers of a medical philosophy that views physical and mental aspects of life as closely interconnected. The file is 40% female.   Berry Berry Good New list — Berry Berry Good — Impulse Media — This file contains buyers of a diet supplement. These mostly middle income, female prospects have spent $49.95 to $149.95.   Canadian Building & Design Professionals E-mail New e-mail list — Canadian Building & Design Professionals E-mail — Cornerstone Group of Companies — This file contains e-mail addresses for Canadian professionals who subscribe to Building Strategies, Construction Business, and Design Quarterly.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Hotels.com turns to augmented reality, Kodak selects RightNow for b-to-b customer service

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May 7, 2010 Check out DMNews on your smartphone Paid Content Expand your growth possibilities by breaking new ground. The Christian Appalachian Project donor file now features a variety of selects, including Spanish-Speaking donors. This list is an ideal audience for non-profit causes and publications, books, catalogs, book clubs, and senior offers. View all lists available | Contact Rich Leary; 203-825-4618 RMI Direct Marketing Inc. Today's News Hotels.com debuts augmented reality campaign Dianna Dilworth Hotels.com launched "Virtual Vacation," an augmented reality microsite that allows consumers to virtually visit 10 US cities, on May 4. Young & Rubicam Chicago, Hotels.com's agency of record, created the campaign.   Kodak picks RightNow to bolster b-to-b customer service Nathan Golia Kodak has selected RightNow Technologies as its business-to-business customer service and support platform, the companies announced May 6. Kodak hired RightNow after an RFP process, but the imaging company would not disclose any additional information about the search.   Postal Service reports $1.9B six-month loss Kate Muth The US Postal Service reported a net loss of $1.9 billion for the six months ending March 31. The agency also saw a $1.6 billion net loss in the second quarter of its 2010 fiscal year, which was a year-over-year improvement of about $300 million. Despite beating internal forecasts for the quarter, the organization is on track to lose nearly $7 billion this fiscal year, which ends September 30.   GroupM's Kinetic launches trend-tracking unit Kevin McKeefery Digital out-of-home agency Kinetic Worldwide, a division of WPP media network GroupM, has launched the Kinetic Futures unit. The business division, announced May 6, will track emerging trends in consumer behavior, technology and data, and analyze how these factors influence media and communications.   Immutol awards Acton list management Immunocorp turned over management of its inquirers list for Immutol, an immune system supplement, to Acton May 6. The file is new to the market.   From the print edition NHL makes power play with data Nathan Golia Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.   Media look to digital marketing for growth Chantal Todé Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto the turf of digital marketers to rescue their revenue streams.   Today's lists and databases Avante MultiSelex Enhancement Database New list — Avante MultiSelex Enhancement Database — Media Source Solutions — This file contains a broad swathe of consumers who are requesting to buy or receive more information about products and services in many categories. Prospects have an average income of $45,000 and an average unit of sale of $150. The file is 60% female.   Conservatives Against Cap & Trade New list — Conservatives Against Cap & Trade — TMA List Brokerage and Management — This file contains activists who want to prevent the "cap and trade" environmental bill from passing Congress.   Motorcycle Owners of Iowa New list — Motorcycle Owners of Iowa — SmartTarget Marketing — Description: This file contains motorcycle owners who live in the state of Iowa.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Catalina acquires digital coupon platforms from Invenda

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May 6, 2010 Check out DMNews on your smartphone News Catalina acquires digital coupon platforms from Invenda Nathan Golia Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.   Congressmen float wide-reaching consumer data bill Frank Washkuch US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.   United, Continental loyalty programs to remain active through merger process Nathan Golia United Airlines and Continental Airlines promised customers "the industry's leading frequent flyer program, offering vast opportunities for customers to earn and redeem miles" when announcing their May 3 merger.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   Infogroup reports 3% Q1 revenue drop Nathan Golia Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.   Column Bridging your website with social networks Brian Kissel, CEO, Jan Rain While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. The objective should be for a user on your website to stay engaged with content, products, services or other key parts of the site.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Starbucks launches integrated campaign, Google enters e-book market

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May 6, 2010 Check out DMNews on your smartphone Paid Content For a big harvest, choose your crops wisely. Consumer Reports subscribers are the smart choice for marketers seeking a proven audience of active consumers. Give them the facts, and they're responsive to a variety of commercial offers and nonprofit appeals. View all lists available | Contact Alan Yu; 203-825-4622 RMI Direct Marketing Inc. Today's News Starbucks integrated push promotes However-You-Want-It drink combos Kevin McKeefery Starbucks is conducting an integrated campaign for the release of its However-You-Want-It products in retail stores. Both the product, which consumers can use to blend customizable drink combinations, and the marketing push launched May 4.   Google to enter the e-book business this summer Dianna Dilworth Google said May 5 that it will begin selling e-books this summer, increasing the company's footprint in the e-commerce sector. Through Google Editions, consumers will be able to purchase e-books through Google's book-search service.   Catalina acquires digital coupon platforms from Invenda Nathan Golia Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.   Web retail up 15.6% in April: MasterCard Iris Dorbian April e-commerce sales increased 15.6% year-over-year, according to MasterCard Advisors' SpendingPulse report, which also found the average price of an online transaction was up 0.2% compared to April 2009.   GM appoints Ewanick VP of US marketing Nathan Golia General Motors has appointed Joel Ewanick VP of US marketing as of May 24. The former VP of marketing and CMO for Nissan North America will replace Susan Docherty, who will take over a new post at GM, the company said in a May 5 statement.   Delia's names Killough CEO Nathan Golia Teen multichannel retailer Delia's has named Walter Killough CEO, effective May 14. The company's COO since 2005, Killough will succeed Robert Bernard.   From the print edition Embellish the envelope to drive conversations Chantal Todé Marketers know that generic direct mail won't work on today's savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the hands of tuned out customers.   Social media evolves past push campaigns Marketers have embraced social media to help build relationships with their customers online. Four social media experts discuss how to build communities and incorporate a CRM approach into online fan pages.   Today's lists and databases Old News New management — Old News — ALC — This file contains subscribers to a magazine, published six times per year, which covers historical topics. The file is 59% male.   American Chamber of Commerce Worldwide New management — American Chamber of Commerce Worldwide — Direct Media Millard — This file contains top business executives in charge of overseas subsidiaries of US multinational companies.   Bountiful GOP Contributors New list — Bountiful GOP Contributors — Preferred Communications — This file contains donors who endorse traditional GOP principles. Average donation is $100.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.