DMNews Digital Insider: Marketers find geotargeting helps customer loyalty

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May 18, 2010 Check out DMNews on your smartphone Advertisement Is Your Site in Tune with Your Customers? How MusicNotes.com Increased Revenue with Relevance This webcast and guide covers: - Capitalize on customer trends in the digital marketplace - Leverage on-site search to create relevant experiences - Respond to real-time trends and customer demand Download Now Inside Digital Marketers find geotargeting helps customer loyalty To reach consumers where they are - literally - marketers are adding location-based technologies to their loyalty and couponing programs.   Latest News Amazon.com e-commerce iPad app goes public Iris Dorbian Amazon.com released an e-commerce app for the iPad on May 12. The app lets consumers search for products from Amazon and other retailers.   Internet ad revenue jumps 7.5% in Q1: IAB Dianna Dilworth US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).   Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   Macy's promotes shopping clubs, targets tourists with website launch Iris Dorbian To attract tourists to its stores, Macy's unveiled VisitMacysUSA.com, a website targeting US and international travelers, on May 10. The site, which is available in eight languages, promotes the retailer's shopping clubs.   Tickets.com, Txtstation team up for event text-based promotions Dianna Dilworth E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events.   Featured Webcast Opinion Better e-mail is three steps away Danny Flamberg, senior VP and director of interactive marketing, Juice Pharma Worldwide Marketing is a process of nurturing interested prospects from the awareness and info gathering stages through preference to conversion. E-mail has become our tool of choice because it's widely used and accepted, flexible, easy to change or update and it's cheap.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Key search marketing tip: Get your keywords organized Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Aflac, Disney's Pixar partner on integrated campaign for 'Toy Story 3'

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May 18, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Aflac, Disney's Pixar partner on integrated campaign for 'Toy Story 3' Dianna Dilworth Aflac and Disney's Pixar unit launched a co-branded campaign May 17 celebrating the Aflac Duck's 10th birthday and the release of the 'Toy Story 3' motion picture.   Powerade debuts World Cup campaign courting Hispanic consumers Dianna Dilworth Coca Cola's Powerade brand has introduced an integrated campaign targeting Hispanic consumers before and during the 2010 FIFA World Cup. The effort's digital elements debuted May 17. Creative agency Madre Buenos Aires, Coca Cola's Hispanic agency of record, produced the campaign.   NBC, Microsoft Advertising partner for upfront campaign Kevin McKeefery NBC launched a campaign May 17 with Microsoft Advertising to promote the TV network's Fall 2010 lineup across 19 of Microsoft's digital properties.   Google to abandon Nexus One e-commerce sales Iris Dorbian Google will pull its Nexus One smartphone from e-commerce channels in favor of widening its in-store retail distribution. The search giant announced the change May 14 on its blog.   Hallmark launches b-to-b unit for CRM, retention services Frank Washkuch Hallmark Cards has launched Hallmark Business Connections, a business-to-business unit offering CRM services, as well as employee recognition, health and wellness and sales programs. Hallmark announced the division May 17.   From the print edition Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Home shopping sales up in Q1 Iris Dorbian Home shopping networks QVC and HSN are seeing an upswing in sales as more of their business moves to e-commerce from the traditional television-based pitchman model.   Today's lists and databases Credit Challenged Businesses New file - Credit Challenged Businesses - NextMark   Reggio Registers Catalog Blow-In New insert program - Reggio Registers Catalog Blow-In - LH Management Division   Diabetic Consumers and Donors New list - Diabetic Consumers and Donors - The Rich List Company   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Travel campaigns on despite state budget woes

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May 17, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Travel campaigns on despite cuts Dianna Dilworth Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Direct mail drop doesn't tell the whole story Carol Krol We've all heard the staggering numbers on the precipitous drop in direct mail, but let me remind you: There were 35 billion fewer pieces of mail in the system in 2009 compared with 2007's tally. It is in part why the US Postal Service, which reported an almost $2 billion shortfall in the first half of its fiscal 2010, is considering doing away with Saturday delivery.   Kodak CMO Hayzlett to step down Iris Dorbian Jeffrey Hayzlett, CMO of Eastman Kodak, will step down from his post effective May 28 to pursue "personal projects." He held the top marketing position at Kodak for the last 16 months.   Amazon.com e-commerce iPad app goes public Iris Dorbian Amazon.com released an e-commerce app for the iPad on May 12.   Gerber to launch healthy diet campaign with 'baby shower' Dianna Dilworth Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.   From the print edition Agencies incorporate healthcare capabilities Frank Washkuch Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.   Creating better value in mailers Chantal Todé The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.   Today's lists and databases BloomsToday.com New list — BloomsToday.com — Direct Media Millard — This file contains flower buyers from BloomsToday.com.   Active High-Dollar Political Donors: Political Donors by Affiliation New list — Active High-Dollar Political Donors: Political Donors by Affiliation — Turnkey Solutions Direct Marketing — This file contains people who have donated $250 or more to support their party and candidates.   Kennesaw Cutlery New list — Kennesaw Cutlery — List Locators & Managers — This file contains buyers from the Kennesaw Cutlery catalog, which contains traditional and collector knives, knife sharpeners, various multitools and apparel. Seventy percent are male. Average income is $52,000; average age is 50.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Winn Dixie taps Valassis for in-store marketing, analytics

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May 14, 2010 Check out DMNews on your smartphone Advertisement Can You Quantify the ROI of Social Media? Measuring Twitter, Facebook, and Blogs to Optimize Marketing Campaigns This webcast and guide covers: - Top reasons to measure social media - Why best-in-class companies can monitor social media - Tips to make sense of the social media landscape Download Now Today's News Winn Dixie taps Valassis for in-store marketing, analytics Kevin McKeefery Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.   Internet ad revenue jumps 7.5% in Q1: IAB Dianna Dilworth US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).   V. Sattui Winery adds iPhone app to direct arsenal Dianna Dilworth V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.   Sorrell: WPP saw worldwide growth in April Sara Kimberley, campaignlive.co.uk WPP Group posted worldwide growth in April, the first time the advertising holding company has seen an increase on a worldwide basis since the downturn hit at the end of 2008.   From the print edition Marketers' wish lists Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.   For agency hiring, many happy returns Rose Gordon Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.   Today's lists and databases Friedman's Shoe Direct Mail Catalog Buyers New list — Friedman's Shoe Direct Mail Catalog Buyers — List Services Corp. — This file contains show buyers from Friedman's catalog. Their average household income is $80,000 and most are 40 and older. Sixty percent are female. Average sale is $150.   AmeriLink Living Well Database New list — AmeriLink Living Well Database — KnowledgeBase Marketing — This file contains consumers based on their attitudes and behaviors relating to physical, mental, emotional and spiritual dimensions of health and wellness.   Grant Club Buyers New list — Grant Club Buyers — Geon Media Group — This file contains people who have invested a minimum of $1,000 to participate in an organization committed to help obtain government funding.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.