DMNews: HSN, Harrah's to launch sweepstakes-focused campaign

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May 24, 2010 Check out DMNews on your smartphone Advertisement: Today's News HSN, Harrah's to launch sweepstakes-focused campaign Iris Dorbian Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed "Lucky 33 Birthday Celebration," the effort will include sweepstakes, e-mail, direct mail and package inserts.   FTC ends investigation into Google-AdMob deal Frank Washkuch The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."   Hayneedle.com summer campaign promotes e-commerce brand Frank Washkuch Online home improvement retailer Hayneedle.com will launch the "Backyard Summer" integrated campaign this month to promote its brand.   E-commerce, travel vets launch loyalty program for independent hotels Nathan Golia Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels.   MyBuys to acquire Veruta to expand personalization tools Dianna Dilworth Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum.   Oriental Trading appoints Johnson SVP of marketing Nathan Golia Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21.   From the print edition DMNews talks with Deb Swider, e-marketing director, ASPCA Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates   Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Featured Webcast Today's lists and databases US Ailment Sufferers New list — US Ailment Sufferers — Global Village Marketing & Data Services — This file contains people with ailments who have provided their information by filling out a survey through contributing partners.   Chief Executives and Consultants by Industry New list — Chief Executives and Consultants by Industry — Institute Lists — This file contains executives who have influence over purchasing decisions. It is compiled from business to business publishers' subscriber lists.   First Response Opportunity Buyers New list — First Response Opportunity Buyers — Macromark — This file contains buyers of various business opportunities, such as pharmacies, mortgage programs, herbal stores and Dish Network resellers. The file is 61% male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Philadelphia tourism campaign shows off love letters to city

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May 20, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Philadelphia tourism campaign shows off love letters to city Dianna Dilworth The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch a campaign May 30 including search, e-mail, banner ads and out-of-home marketing, as well as television and print ads. The effort will cost $1.6 million.   Microsoft sues Salesforce.com, alleging patent infringement Nathan Golia Microsoft filed a lawsuit against Salesforce.com in Washington State federal court on May 18, alleging the CRM software-as-a-service provider infringed on nine of its patents.   Abercrombie reports increased Q1 direct sales Iris Dorbian Casual wear retailer Abercrombie & Fitch saw overall sales growth and increased direct-to-consumer sales in its fiscal first quarter of 2010. However, the company also reported a net loss of $11.8 million during the quarter, which ended May 1.   Rockefeller introduces Senate online privacy bill Kevin McKeefery Sen. John Rockefeller (D-WV) introduced the Restore Online Shoppers' Confidence Act, a bill that aims to curb sales tactics used by third-party online affiliates such as Affinion, Vertrue and Webloyalty.   Threadless.com adds direct response surveys, coupons to e-commerce platform Dianna Dilworth E-commerce website Threadless.com added direct response surveys to its social marketing mix this week. The site, which sells T-shirts based on popularity among its community members, will begin offering coupons next week.   Dessy Group turns to Foursquare to launch dress collection Rose Gordon Bridal dress manufacturer Dessy Group will use Foursquare to promote its new Cynthia Rowley line of bridesmaid dresses to consumers in coming weeks. The company will hold a launch event for the collection June 3 at the Cynthia Rowley store in New York in coordination with LovelyBride, a local bridal retailer.   Simply Music returns to DRTV after eight-year hiatus Nathan Golia Simply Music, a DVD-based piano education product, will begin a DRTV campaign May 22 in 15 US markets. This represents a return to the direct-to-consumer channel. Holding company YesDTC licensed the product, which has been primarily marketed to piano teachers since a previous DRTV effort ended about eight years ago.   Hyundai, Häagen-Dazs, BMW campaigns take home MPA Kellys Carol Krol Goodby, Silverstein & Partners received the Effectiveness Award, during the 2010 Magazine Publishers of America (MPA) Kelly Awards presented Tuesday night in New York, for its work on the "Epic Lap" Hyundai Genesis Coupe Launch.The MPA Kelly Awards honor outstanding magazine advertising and are given annually to agency teams and marketers whose print campaigns demonstrate creative excellence, as well as campaign results.   From the print edition Draft privacy bill could shake data collection Iris Dorbian A discussion draft of what could become sweeping Internet data privacy legislation has pitted direct marketers and list brokers against privacy advocates, with some in the industry saying it will kill direct marketing.   Get the most out of integrated databases Most marketers gather a wealth of information from all customer touchpoints, which enables them to help target offers more effectively. Experts discuss the best ways to combine and leverage customer data.   Today's lists and databases Booher Consultants New list — Booher Consultants — Lewis Direct — This file contains book and tape buyers and seminar attendees.   Amerilist Gardening & Patio/Horticultural Direct Response Buyers New list — Amerilist Gardening & Patio/Horticultural Direct Response Buyers — Amerilist — This file contains consumer buyers of gardening and patio merchandise.   Ford Vehicle Owners & In-Market Shoppers -- ICS AutoNet New list — Ford Vehicle Owners & In-Market Shoppers -- ICS AutoNet —ICS Marketing — This file contains individuals who either own a Ford vehicle, or have recently been shopping on-line for a new Ford   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: IHG program allows members to redeem for rooms elsewhere

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May 19, 2010 Check out DMNews on your smartphone Featured Webcast Today's News IHG program allows members to redeem for rooms elsewhere Nathan Golia InterContinental Hotels Group (IHG) is allowing Priority Club Rewards members to use their points at competitor hotels through its "Hotels Anywhere" program. The company introduced the initiative May 18 after an April soft launch.   Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   Worldcolor, Kodak launch FastBook digital printing system Frank Washkuch Worldcolor has partnered with Kodak and Muller Martini to create the FastBook Digital printing system for short-run books. The platform will be eventually used to produce versioned and variable magazines, catalogs and high-end direct mail.   Supplements marketer picks Hybris, Portaltech platform for e-commerce Iris Dorbian Vitamin Research Products, a nutritional supplements marketer, has selected a platform from commerce software vendor Hybris and e-commerce systems integrator Portaltech to bolster its web sales operations.   Kahng named Lucy Activewear president Frank Washkuch VF Outdoor Americas has named Shaz Kahng president of Lucy Activewear, a multichannel retailer of women's clothing for gym, yoga, running and other active pursuits. The company announced the appointment May 18.   Publicis Seattle names Cadman CEO Kevin McKeefery Publicis Seattle has named Mark Cadman CEO, effective mid-June. Cadman previously served as CEO of Euro RSCG London.   Adrea Rubin releases Activitytracker lists Adrea Rubin introduced the Activitytracker files to the market May 18.   From the print edition Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Creative campaigns from Massage Envy, Sub-Zero and Hoveround Massage Envy builds list and helps fund Cure; Sub-Zero and Wolf use social, consumer-generated content to build brand online; Hoveround builds leads using e-mail, Web.   Today's lists and databases Green Mountain Coffee Roasters Online Newsletter Subscribers New list — Green Mountain Coffee Roasters Online Newsletter Subscribers — RMI Direct Marketing — This file contains people who sign up to receive information about Green Mountain Coffee Roasters. Newsletters discuss corporate information, social responsibility and other happenings at GMCR. Most of these subscribers are more than 40 years of age with incomes in excess of $75,000.   Dominican Sisters of Sparkill New list — Dominican Sisters of Sparkill — Mary Elizabeth Granger & Associates — This file contains donors to Dominican Sisters of Sparkill, an organization of Catholic women.   Common Cause New list — Common Cause — Direct Media Millard — This file contains members and donors to Common Cause, a political nonprofit.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Hasbro online contest collects user-generated ads

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May 19, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Marketers should merge e-mail and mobile opt-ins to build lists Dianna Dilworth E-mail and mobile technologies are becoming ever more entwined. E-mail marketers should take advantage of these multiple touch points and use them to build their lists.   News Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Gerber to launch healthy diet campaign with 'baby shower' Dianna Dilworth Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.   Opinion Better e-mail is three steps away Danny Flamberg, SVP and director of interactive marketing, Juice Pharma Worldwide Marketing is a process of nurturing interested prospects from the awareness and info gathering stages through preference to conversion. E-mail has become our tool of choice because it's widely used and accepted, flexible, easy to change or update and it's cheap.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Improve e-mail marketing with universal profile management Brian Deagan, co-founder/CEO of Knotice A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits of marketing data used to develop marketing segments and strategies is a difficult process. Direct digital marketing software has evolved rapidly, and marketers should demand their e-mail marketing platform contain a universal profile management system.   Lists and Databases Diabetic Consumers and Donors New list - Diabetic Consumers and Donors - The Rich List Company
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.