DMNews: Hearst boosts marketing strength with iCrossing acquisition

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June 4, 2010 Check out DMNews on your smartphone Today's News Hearst boosts marketing strength with iCrossing acquisition Kevin McKeefery Hearst has acquired digital marketing agency iCrossing for a reported $325 million.   Direct mail volume up 16% in Q1 as insurance leads comeback Frank Washkuch Direct mail volume increased 16% year-over-year in the first quarter of 2010 to 6.1 billion pieces in total, according to data from direct marketing intelligence firm Mintel Comperemedia.   Maclean named Euro RSCG 4D Discovery CEO Iris Dorbian Digital agency Euro RSCG 4D named Clive Maclean CEO of Euro RSCG 4D Discovery, the firm's data and analytics arm, effective immediately.   Macromark releases arthritis relief list to market Macromark has released the Arthri-D Joint Pain Supplement Buyers list to the market. The file contains consumers looking for relief from day-to-day pain they experience from arthritis.   From the print edition Creating better value in mailers Chantal Todé The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.   Marketers provide simple healthcare solutions Frank Washkuch Marketers respond to knowledge-hungry customers by providing health guidance   Today's lists and databases Gevalia Bangtail Program New insert program — Gevalia Bangtail Program — PlusMedia — Inserts reach loyal coffee buyers who receive regular shipments of their favorite coffees with the option to vary the quantity and frequency.   InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Alliance Data Systems to acquire Equifax for $117 million

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June 3, 2010 Check out DMNews on your smartphone News Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   NWF, DirectMail.com partner for renewal contract, oil spill fundraising Kevin McKeefery The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization.   Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   MicroBilt mixes reward program with Twitter Nathan Golia MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   I-Pak awards Macromark list management I-Pak awarded Macromark its i-PAK Dermatic Difference Acne Cream Buyers list June 1. The file is new to the market.   Column Prevent returned mail from foiling campaigns Beatriz Santin, marketing director, Experian QAS Finding an accurate mailing address for a campaign can be more difficult than most people realize. Marketers see the returned mail that comes back after a direct mail campaign but rarely stop to find out why the mail was undeliverable.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Medco launches multimillion dollar consumer campaign

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June 3, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Medco launches multimillion dollar consumer campaign Rose Gordon Medco Health Solutions is rolling out a multimillion dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.   Hanes and JetBlue debut free T-shirts on night flights Dianna Dilworth Hanes has teamed up with JetBlue Airways to promote a new T-shirt through a mix of social media, a weekly contest, TV ads and in-flight advertising.   NWF, DirectMail.com partner for renewal contract, oil spill fundraising Kevin McKeefery The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization.   Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   From the print edition DMNews talks with Deb Swider, e-marketing director, ASPCA Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates   Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Today's lists and databases Gevalia Bangtail Program New insert program — Gevalia Bangtail Program — PlusMedia — Inserts reach loyal coffee buyers who receive regular shipments of their favorite coffees with the option to vary the quantity and frequency.   InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Loopt launches mobile loyalty program; Starbucks, Gap among first partners

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June 2, 2010 Check out DMNews on your smartphone Today's News Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   MediaBank names Yahoo's Wise CEO Kevin McKeefery MediaBank, a media buying and analytics technology services company, has named Bill Wise its CEO. Wise most recently served as GM of ad platforms and global exchange at Yahoo.   Bebe promotes Kardashians line with digital push Morgan Reid Fashion brand Bebe Stores is conducting a social media campaign to promote the second release of the "Kardashians by Bebe" collection. Digital marketing agency iCrossing created the push.   I-Pak awards Macromark list management I-Pak awarded Macromark its i-PAK Dermatic Difference Acne Cream Buyers list June 1. The file is new to the market.   From the print edition Home shopping sales up in Q1 Iris Dorbian Home shopping networks QVC and HSN are seeing an upswing in sales as more of their business moves to e-commerce from the traditional television-based pitchman model.   Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Today's lists and databases Games People Play From Response Passion Base New list — Games People Play From Response Passion Base — Dunn Data Company — This file contains adults interested in a variety of games, including computer games, traditional board games and puzzles.   Heart Disease Database New list — Heart Disease Database — The Rich List Company — This file contains people who have purchased medications online, joined organizations that fight heart disease, and read books and manuals that raise awareness of their risk factors. Average purchase is $95.   Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: GSI acquires retargeting firm FetchBack

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June 2, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: E-mail marketing is going beyond e-mail Dianna Dilworth Some brands are expanding their view of e-mail marketing, reflecting that consumer inboxes now receive information from social media news feeds, RSS feeds, news sources and search ads.   News GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail.   Papa John's kicks off online recipe contest Dianna Dilworth Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.   Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion Dianna Dilworth CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.   Opinion E-mail and social synergies: Driving acquisition and engagement George DiGuido, VP of e-mail marketing, Zeta Interactive Brand loyalty and customer engagement are at an all time low as more companies are vying for attention in an increasingly crowded and competitive landscape. This has only increased with the additional messaging customers are receiving from networks like Facebook and Twitter.   Lists and Databases Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   The social inbox: What's next for e-mail By Matt Blumberg, CEO of Return Path A number of changes across the e-mail landscape over the last six months are adding up to a seismic shift in how we think about e-mail, communications and marketing.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.