DMNews Email Marketing Weekly: Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

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June 16, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Subject line discounts improve e-mail offers Dianna Dilworth Marketers have long debated the best way to send consumers offers through e-mail. They question how much they should give; when to give; if a percentage off works better than a flat fee; or whether giving a discount or coupon trains customers to expect similar deals via e-mail. Speaking as an e-mail subscriber, I appreciate a good offer.   Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! News Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   Kodak b-to-b campaign touts scanner line Dianna Dilworth Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.   Dell 'Wide Open' marketing campaign introduces services division Rose Gordon Dell rolled out a multimillion-dollar marketing campaign on June 14th to introduce the company's new tech services division, following its purchase of Perot Systems last year.   Unica releases e-mail for iPad optimization platform Kevin McKeefery Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.   Opinion E-mail and Social Media: Everyone has a Job to Do Dave Parsons, account director, e-Dialog "You simply can't have an effective social media program without an e-mail component." This bit of wisdom comes from Paul Gillin, author of The Secrets of Social Media Marketing, and they are words that every marketer should live by.   Lists and Databases Norway Business- Email Norway Business- Email - This file contains The Norway Businesses E-Mail database, which includes top-level executives at Norway business locations - Global Village Marketing & Data Services, Inc.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Social media for small business in under an hour By Janine Popick, CEO of VerticalResponse Small businesses are being stretched even thinner during the recession and must continue to innovate if they're going to thrive. The good news is that the National Federation of Independent Business' (NFIB) optimism index recently found that small businesses believe the next three months are a good time to expand, albeit at lower levels than desired.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: IBM to buy web analytics firm Coremetrics

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June 16, 2010 Check out DMNews on your smartphone Featured Webcast Today's News IBM to buy web analytics firm Coremetrics Iris Dorbian IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.   Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   Sony names Agency Inside Harte-Hanks AOR for CRM Kevin McKeefery Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.   Marketing e-mails see open rate of nearly 20%, says DMA survey Frank Washkuch Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.   Rich List Company releases emphysema sufferers list The Rich List Company released the emphysema sufferers list to the market June 15. The file contains information about consumers who say they suffer from emphysema and buy medications and supplies online for convenience.   From the print edition In search of the adventurous Kevin McKeefery After the recession rocked the travel industry, marketers expect a better 2010   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Sears launches Blue Crew HQ customer service site

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June 15, 2010 Check out DMNews on your smartphone Inside Digital Q&A: Mark Graydos, VP of marketing, VirtuOz Rose Gordon The head of global marketing at VirtuOz, a company that provides virtual chat agents for the websites of companies like eBay, Michelin and Vodafone, speaks with DMNews senior editor Rose Gordon about automation and leveraging online data.   Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Latest News Sears launches Blue Crew HQ customer service site Iris Dorbian Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site.   Overstock.com launches virtual storefront for small businesses Iris Dorbian E-commerce merchant Overstock.com officially unveiled its Main Street Store microsite on June 4. The new retail channel will contain more than 2,500 products from small and minority-owned businesses across the country. Categories include furniture, jewelry and gourmet food.   Social media part of Best Buy CRM strategy, but traditional tactics remain Frank Washkuch Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.   Pepsi launches tech program Kevin McKeefery PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.   Steve Madden's online sales jump after site redesign Rose Gordon Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.   California Lottery reviewing agencies for integrated work Dianna Dilworth The California Lottery has issued an RFP seeking advertising and integrated communications services, noting that it will conduct an increasing amount of digital work in coming years.   Opinion Constantly evolve your online marketing Val Vakayev, CEO of ToneFuse Online marketing can be confusing because of its constantly evolving nature. Here I offer a few marketing tips that have helped me to build my own company, ToneFuse, into a top 10 growth site, according to comScore rankings.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Take advantage of pharma SEM: Your Rx for success Dan Brough, SVP, search director, Draftfcb Hitwise reports that medical searches made up 45% of total online traffic from all categories last year, and eMarketer says online ad spend by the pharmaceutical industry is expected to reach $2.2 billion in 2011.
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Kodak b-to-b campaign touts scanner line

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June 15, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Kodak b-to-b campaign touts scanner line Dianna Dilworth Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.   A&E, Barnes & Noble use e-mail, giveaways to promote 'The Glades' Iris Dorbian Cable television network A&E has partnered with bookseller Barnes & Noble to promote the July 11 premiere of crime mystery series The Glades. The companies are mailing the book version of the show's pilot episode to Barnes & Noble customers.   HSN to launch spinoff channel Iris Dorbian Shop-from-home company HSN will launch a spinoff 24-hour TV shopping channel August 1 on the Dish Network. HSN2 will air repeats of HSN's most popular shows.   MeritDirect buys Venture Direct Worldwide Frank Washkuch List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.   NextMark releases 'Aquarium Fish International' file to market NextMark released the 'Aquarium Fish International' list to market on June 11. 'Aquarium Fish International' is a publication that serves hobbyists who keep freshwater fish, pond fish, marine aquarium fish and invertebrates.   From the print edition Creative campaigns from The Miami Heat, Dixie Bones, Zinio Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign boosts subs.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Norway Business- Email Norway Business- Email - This file contains The Norway Businesses E-Mail database, which includes top-level executives at Norway business locations - Global Village Marketing & Data Services, Inc.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Dell 'Wide Open' marketing campaign introduces services division

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June 14, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Dell 'Wide Open' marketing campaign introduces services division Rose Gordon Dell will roll out a multimillion-dollar marketing campaign on Monday to introduce the company's new tech services division, following its purchase of Perot Systems last year.   Sears launches Blue Crew HQ customer service site Iris Dorbian Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site.   California Lottery reviewing agencies for integrated work Dianna Dilworth The California Lottery has issued an RFP seeking advertising and integrated communications services, noting that it will conduct an increasing amount of digital work in coming years.   Steve Madden's online sales jump after site redesign Rose Gordon Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.   Home shopping network IndieShop to debut on Wizebuys Iris Dorbian IndieShop, a television-based shopping service that will sell handcrafted designer items, will debut on Wizebuys TV June 14. Wizebuys TV is a paid programming network that reaches approximately 40 million homes in 150 markets.   Leon Henry debuts Scentiments.com package insert program Leon Henry Incorporated launched a Scentiments.com package insert program June 11. The program reaches all customers who have purchased fragrances and skin care products from Scentiments.com.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Reduce buyer risk to increase lead generation The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand   Today's lists and databases Weight Loss and Exercise Product Buyers Weight Loss and Exercise Product Buyers - Dataline, Inc - This file contains known female buyers of diet and fitness products, as well as fitness apparel.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.