DMNews Digital Insider: AT&T to test transparent Internet banner ads this month

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July 6, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Latest News AT&T to test transparent Internet banner ads this month Dianna Dilworth AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is tracking. The ads will include an icon that consumers can click to find out how their data is being tracked.   Study says online retailers stick to proven strategies but experiment with mobile Mercedes Cardona Online retailers are sticking to basics when spending their marketing budgets. However, they're also expanding quickly into areas such as mobile and social marketing, according to a study from Forrester Research and Shop.org.   Saab campaign returns brand to Swedish roots Dianna Dilworth Saab Cars North America launched an integrated marketing campaign last week to promote its line of cars that will debut in US dealer showrooms next month. It is the first campaign for Saab since GM sold it to Spyker Cars in January and first overall effort since 2008.   Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Opinion Making the most of local search marketing: A guide for local businesses Christine Chow, SEM analyst at LocalConnex Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search retargeting: Using display to enhance search effectiveness Eric Franchi, SVP of business development, Undertone Networks. Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.   From DMNews' Direct Line Blog Mobile is changing the game at 'Lucky' magazine Shahnaz Mahmud June 30, 2010 Mary Gail Pezzimenti, online director at Conde Nast's 'Lucky,' said at the Direct Marketing Association's Mobile Marketing and Media Conference that mobile is the real game changer for the publication.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: AT&T to test transparent Internet banner ads

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July 6, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News AT&T to test transparent Internet banner ads this month Dianna Dilworth AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is tracking. The ads will include an icon that consumers can click to find out how their data is being tracked.   JetBlue campaign touts TruBlue loyalty program Shahnaz Mahmud JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.   CCMP names Infogroup executive team, board Kevin McKeefery CCMP Capital Advisors, which completed its acquisition of Infogroup this week, unveiled the company's new leadership team and board members.   Nextmark releases African-American senior lifestyle file to market The file is comprised of African-American Seniors age 50+. Intended offers for time-share, travel and insurance.   From the print edition Brands want summer film magic Dianna Dilworth Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.   IBM buys Coremetrics to boost analytics Iris Dorbian IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Mobile is changing the game at 'Lucky' magazine Shahnaz Mahmud Mary Gail Pezzimenti, online director at Conde Nast's 'Lucky,' said at the Direct Marketing Association's Mobile Marketing and Media Conference that mobile is the real game changer for the publication.   more » Today's lists and databases Heron Dance Art Studio Heron Dance Art Studio — Midwest Direct Marketing, Inc.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews' White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Chase rolls out 'Ultimate Rewards' campaign

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July 2, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Chase rolls out 'Ultimate Rewards' campaign Shahnaz Mahmud Financial services firm Chase launched a national advertising campaign touting changes to its "Ultimate Rewards" loyalty program on July 1. The integrated campaign, created by agency Mcgarrybowen, spans print, online, local and national broadcast TV and cinema and includes a sweepstakes element.   Forest Service, Ad Council launch integrated 'Smokey the Bear' campaign Dianna Dilworth The US Forest Service and the nonprofit National Association of State Foresters (NASF) have partnered with The Ad Council to launch this year's "Smokey the Bear" forest fire-prevention campaign. The effort launched June 30.   Study: Postal Service overpaid retirement fund by $50B Frank Washkuch An independent study authorized by the Postal Regulatory Commission has found that the financially struggling US Postal Service has overpaid its Civil Service Retirement System benefits by at least $50 billion.   Forbes Media to promote investment guide iPad app Shahnaz Mahmud Forbes Media will market its just-released iPad application through e-mail, Forbes.com, its print magazine and social media beginning this week.   Medical organization names Infocus list manager The Society for Neuro-Oncology has named Infocus Marketing its exclusive list manager.   From the print edition Keeping the faith by protecting the data Carol Krol Major brand marketers are taking the digital direct response route to engage with customers and drive commerce from a variety of media channels. This issue of DMNews is devoted to Internet marketing in its many forms.   Should service providers expand offerings? Economic instability and tech advances have forced companies to reexamine the services they offer. Our experts debate whether service providers should become "one-stop shops."   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Caples entries now open Kevin McKeefery So it's that time again. The John Caples International Awards dinner feels like it was just last week, but entries are open once again.   more » Today's lists and databases Christian Bookstore Shoppers Christian Bookstore Shoppers — NextMark
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Infogroup shareholders approve CCMP acquisition

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July 1, 2010 Check out DMNews on your smartphone News Infogroup shareholders approve CCMP acquisition Kevin McKeefery Infogroup shareholders approved CCMP Capital Advisors' acquisition of the database giant for $8 per share on June 29. The deal is expected to close July 1.   H&R Block bets on customer service for turnaround Rose Gordon Tax-preparation firm H&R Block is boosting customer retention with a long-term strategy to return its focus to client service, the company's western region president told the audience at a Forrester customer conference in New York on June 30.   Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   ZelnickMedia to acquire Alloy for $126.5 million Shahnaz Mahmud An investor group led by ZelnickMedia will acquire Alloy, Inc., a media and entertainment company, for approximately $126.5 million. The deal is expected to close in the fourth quarter.   MCH rebrands as MCH Strategic Data Kevin McKeefery Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services.   Care USA picks RMI for list management Humanitarian group Care USA has selected RMI Direct Marketing to handle list management as of July 1. The organization hired RMI after an RFP process.   Column Go further in customer loyalty practices to build brand Christopher Petix The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   This time it's personal for database marketers Nathan Golia Marketers punch up their customer databases in a move to send more targeted, personalized messages to recipients.   From DMNews' Direct Line Blog In search of better social incentives Rose Gordon June 25, 2010 Can I vent for a minute? OK, I will. I've been using Foursquare for about a year now, and the incentives coming from marketers don't seem to be getting any better.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.