DMNews: Orbitz touts reliability in new campaign

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July 19, 2010 Check out DMNews on your smartphone Advertisement Applying Social Identity: 7 Best Practices for Driving Registrations Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the Free Whitepaper Now Today's News Orbitz touts reliability in new campaign Ryan Chatelain Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.   Employment outlook shaky for direct/digital marketers Shahnaz Mahmud The employment outlook for digital and direct marketers remained shaky in the third quarter as the economy continues to sputter into recovery.   Consumer, business e-mail list prices tumble Ryan Chatelain The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.   Dunn Data Company, Inc. releases Premier Sports Fanatics file Dunn Data Company, Inc. releases Premier Sports Fanatics file   From the print edition Creative content maximizes direct mail Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces   Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Today's lists and databases Companion Health Mall Buyers on the Companion Health Mall list are all health conscious individuals that are looking to get away from doctors prescriptions to cure their ills.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog OMG and Google partner for display Kevin McKeefery Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.   more »
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: JCPenney boosts mobile efforts in back-to-school campaign

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July 16, 2010 Check out DMNews on your smartphone Advertisement Valassis' Targeting applies rocket science to find and reach your best prospects. Know before you go. View demo to see how Valassis' proprietary system works to improve the effectiveness of your ad spend. IMO (Integrated Media Optimization) rapidly calculates an unfathomable amount of data so you can analyze local markets, compare media plans and make an informed decision. Today's News JCPenney boosts mobile efforts for 2010 back-to-school campaign Shahnaz Mahmud JCPenney has ramped up its mobile efforts for its 2010 back-to-school campaign.   Fictional site for Microsoft's developer push Rose Gordon Microsoft quietly launched an unbranded website last month, working with its direct marketing agency-of-record, Wunderman, that aims to generate awareness for Microsoft Office 2010 and SharePoint 2010 without ever mentioning them.   Sassy selects Crossbow as direct/social AOR Kevin McKeefery Sassy Inc., makers of infant toys and other products, has named Crossbow Group its agency of record for direct marketing and social media.   NextMark releases Children's Books Buyers list to market NextMark releases Children's Books Buyers list to market   From the print edition Fight DRTV fatigue with creative tweaks Ira Teinowitz By implementing seasonal, competitive and promotional changes, the overall theme can be preserved — and the life of the ad extended   Segmenting tweens/teens Jennifer Mann Teens control billions in buying power, creating an audience for marketers   Today's lists and databases Companion Health Mall Buyers on the Companion Health Mall list are all health conscious individuals that are looking to get away from doctors prescriptions to cure their ills.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog OMG and Google partner for display Kevin McKeefery Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.   more »
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: A look at grocery store loyalty marketing

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July 15, 2010 Check out DMNews on your smartphone Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Inside CRM/Database Q&A: Scott Wetzel, Excentus' VP of marketing Ryan Chatelain The mention of a grocery store loyalty program might conjure thoughts of cost-conscious shoppers toting membership cards that entitle them to discounts on mundane household items like toilet paper.   News Segmenting tweens/teens Teens control billions in buying power, creating an audience for marketers   USA Network program rewards loyal viewers Ryan Chatelain USA Network launched a loyalty program July 13 called "Character Rewards." The cable TV network's viewers can earn and redeem points for gift cards and show-branded merchandise through the Web.   Rentrak, Experian Simmons partner to integrate viewership data Shahnaz Mahmud Media measurement and analytics firm Rentrak Corporation has partnered with research and analytics company Experian Simmons to offer national and local consumer purchase data through the integration of their viewership measurement services.   Column Establishing moments of truth with customers Jenny Belser A single experience can define and shape a customer's relationship with your brand.   From DMNews' Direct Line Blog Waiting to see the after-effects of the World Cup Shahnaz Mahmud July 13, 2010 On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing customer engagement to prevent attrition John Strabley, manager of marketing strategy and planning, Quaero Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Sports Authority taps Allurent; Chevy takes apps for a spin

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July 15, 2010 Check out DMNews on your smartphone Advertisement Social is the Next Search. Is Your Site Ready? Many companies have a Facebook page, but is your own site driving social participation? If not, it should be. Learn how to make social networks a larger source of traffic for your site than SEO or SEM. Download our free whitepaper now. Today's News Sports Authority taps Allurent for e-commerce boost Kevin McKeefery The Sports Authority has selected Allurent's on-demand technology to boost its e-commerce capabilities. The sports apparel brand is looking to the software-as-a-service company's on-demand technology to help bolster its presence on SportsAuthority.com, as well as various social media and affiliate sites.   Chevy takes apps for a spin Ryan Chatelain Automaker Chevrolet is bringing its showroom to the iPhone and iPad.   Post Quad/Graphics-Worldcolor acquisition, companies combine forces Shahnaz Mahmud Now that Quad/Graphics' acquisition of Worldcolor is complete, Quad is beginning the integration portion of the deal.   Marketers bear the brunt of postal woes Carol Krol The U.S. Postal Service unveiled details of its proposed "exigent price increase" last week and filed an application with its regulator, the Postal Regulatory Commission. Direct mailers sprang into action decrying the move, and mailers across the board vow to fight the increase (see cover story).   ETargetMedia releases American Computer, Software & Technology Professionals list to market The file is comprised of influential business decision makers within the computer, software & technology industries in the US.   From the print edition Creative content maximizes direct mail Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces   TV Gains accountability with online link Lee Cutler, founder and president, Kre8 Media Inc. The Internet is forcing every other media platform to replicate its high level of accountability in order to compete for advertising budgets. While television is a laggard in this regard, it might have an unlikely savior: the Internet.   Today's lists and databases America's Malling Shoppers 35-44 Email File America's Malling Shoppers 35-44 Email File   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Microsoft steps up CRM efforts Ryan Chatelain App stores are not just for downloading weather forecasts and sports scores to your smartphone anymore. Technology giant Microsoft is opening a CRM app store.   more »
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Navigating the online contest trend

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July 13, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Inside Digital Navigating the online contest trend Frank Washkuch Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.   Latest News Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   Chevron, Texaco support credit card program with e-mail Shahnaz Mahmud Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. 'Summer Drive 2010' launched July 1, runs through September 30. The e-mail campaign will focus on new offers made available throughout the entire program.   Got Milk? effort takes a digital route Shahnaz Mahmud The Milk Processor Education Program (MilkPEP) has added an iPad application to the traditional advertising, live event and sweepstakes elements of this year's "Got Milk?" ad campaign. St. Louis Cardinals' All-Star Albert Pujols is featured in the iPad app, launched in tandem with Sports Illustrated late last month.   VIVmag taps head of brand marketing Shahnaz Mahmud VIVmag, an all-digital luxury lifestyle magazine for women, announced it has hired Adrienne Wallace as VP of brand marketing, a newly-created position.   OneStopPlus.com creates mobile e-commerce site, iPad app Ryan Chatelain OneStopPlus.com, an online plus-size fashion retailer, has launched a mobile commerce site and iPad application.   Opinion Synergies abound between e-mail and social George DiGuido Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   What's an SERP? SEO in layman's terms Will Pendergast, director of SEO, Range Online Media Let's take a look at exactly what shows up in a search result on a search engine results page (SERP), and how you can improve it.   From DMNews' Direct Line Blog Big brands consider Facebook's social context ads Rose Gordon July 09, 2010 A recent report in 'The Wall Street Journal' pointed to stepped up efforts by Facebook to pitch "social-context ads" to brands, and companies like PepsiCo and Ford have said they are intrigued.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.