DMNews: Shop.org executive Silverman resigns to found startup

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July 23, 2010 Check out DMNews on your smartphone Advertisement Applying Social Identity: 7 Best Practices for Driving Registrations Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the Free Whitepaper Now Today's News Shop.org executive Silverman resigns to found startup Kevin McKeefery Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.   Tailor holiday messaging according to calendar: Epsilon Kevin McKeefery Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.   Pappas Group pushes .co extension Ryan Chatelain Brand development agency Pappas group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog M-commerce stealing business from e-commerce? Ryan Chatelain Is mobile commerce increasing companies' sales, or is it cannibalizing their e-commerce business? That was one of the discussions held at MeritDirect's Business Mailer's Co-Op and Interactive Marketing Conference on July 15 in White Plains, NY.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Stop copying the competition

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July 22, 2010 Check out DMNews on your smartphone Advertisement Join Experian Marketing Services for a 30-minute interactive learning experience on how a solid data management system can increase your marketing ROI, and lift your marketing performance. Click here to register Now! Inside CRM/Database Loyalty marketing: Stop copying the competition In studying customer reward programs, Michael McCall, a consumer psychologist at Ithaca College, has found that they are not always so rewarding — for the customer or the business.   News Consumer, business e-mail list prices tumble Ryan Chatelain The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.   Discover adds merchandise options to rewards program Ryan Chatelain Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.   Stagnito Media picks Information Refinery to manage food lists Ryan Chatelain Stagnito Media has hired The Information Refinery to manage the company's subscriber files for its gourmet food and convenience store publications, the list brokerage firm announced July 19. Stagnito's Food Group includes Progressive Grocer, Gourmet Retailer, Convenience Store News and Convenience Store News for the Single Store Owner.   MTV's Latin channel auditions new brand Shahnaz Mahmud MTV Networks' Latin channel has created an online music contest reminiscent of 'American Idol' as a part of its rebranding effort. The effort is designed to give Latin American music artist hopefuls exposure, and the chance to become a star.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Go beyond the price cut in loyalty programs Kelly O'Neill The economy and the growth of social media have changed consumers' views of how they value brands and, as a result, it's getting more difficult to create and keep loyal customers.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Geo-targeting and data visualization improve ROI Robert Salta, principal, DirectMail.com Proponents of mobile marketing hang their hats on push marketing by location. For now, the possibilities seem endless.   From DMNews' Direct Line Blog AirTran Airways pushes determination factor in sweepstakes with Melanie Oudin Shahnaz Mahmud Being a bit of a tennis junkie, a sweepstakes offering given by AirTran Airways to meet Melanie Oudin caught my eye.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Postal Service emphasizes value of catalogs to Internet retailers

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July 21, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Postal Service emphasizes value of catalogs to Internet retailers Frank Washkuch The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Asknet expands to Taiwan, BRIC region Ryan Chatelain Asknet, a service provider that helps US online retailers increase their sales in foreign markets, announced July 20 that it has expanded its reach into Taiwan and the BRIC countries — Brazil, Russia, India and China.   Direct Media Millard releases veterans masterfile to market Direct Media Millard released Disabled American Veterans Modeling Masterfile to the market.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Navigating the online contest trend Frank Washkuch Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.   Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog E-books race ahead of print editions, but for good? Frank Washkuch Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'   more » Today's lists and databases Stagnito Media picks Information Refinery to manage food lists Stagnito Media has hired The Information Refinery to manage the company's subscriber files for its gourmet food and convenience store publications, the list brokerage firm announced July 19. Stagnito's Food Group includes Progressive Grocer, Gourmet Retailer, Convenience Store News and Convenience Store News for the Single Store Owner.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Want to be 'down with the kids?' Don't pander

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July 21, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Want to be 'down with the kids?' Don't pander Shahnaz Mahmud I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.   News IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Chevron, Texaco support credit card program with e-mail Shahnaz Mahmud Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. The e-mail campaign will focus on new offers made available throughout the entire program.   Banana Republic's 'Mad Men' Ryan Chatelain Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of 'Mad Men.'   Opinion Do b-to-b marketers really know where their e-mails are going? Robert Consoli, director of deliverability at Silverpop   Lists and Databases Eco Friendly Consumers - Hybrid Intenders Eco Friendly Consumers - Hybrid Intenders - Infinite Media - This file contains consumers that are dedicated to spending their money on products that have a low impact on our earth.   I'll Buy That! Mail Order Buyers With Credit Cards I'll Buy That! Mail Order Buyers With Credit Cards - List Connection Inc - This file contains buyers here have a "Yes we can!" attitude when it comes to buying by mail. Plus they are all credit card holders who have made a purchase within the last 30 days.   Direct Media Millard, an Infogroup company, releases Disabled American Veterans Modeling Masterfile to market Direct Media Millard, an Infogroup company, releases Disabled American Veterans Modeling Masterfile to market   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Together, e-mail and social media lead to better communication Ivan Chalif E-mail has long been a mainstay of both consumer and enterprise marketing because it is cost-effective and because it has superior tracking capabilities compared to other marketing channels.   From DMNews' Direct Line Blog E-books race ahead of print editions, but for good? Frank Washkuch July 20, 2010 Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Employment outlook shaky for direct/digital marketers

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July 20, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Inside Digital Q&A with Chris Thompson, founder of 'About Foursquare' Rose Gordon In April, Chris Thompson launched the blog About Foursquare with the intention of covering his favorite geolocation service.   Latest News Employment outlook shaky for direct/digital marketers Shahnaz Mahmud The employment outlook for digital and direct marketers remained shaky in the third quarter as the economy continues to sputter into recovery.   Global ad spend to increase 3.5%, propelled by online Mercedes Cardona Advertising spending around the world is doing better than expected this year, but the real standouts are online, especially paid search, mobile and social media, according to a revised forecast for 2010.   Sassy selects Crossbow as direct/social AOR Kevin McKeefery Sassy Inc., makers of infant toys and other products, has named Crossbow Group its agency of record for direct marketing and social media.   Orbitz touts reliability in new campaign Ryan Chatelain Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.   Fictional site for Microsoft's developer push Rose Gordon Microsoft quietly launched an unbranded website last month, working with its direct marketing agency-of-record, Wunderman, that aims to generate awareness for Microsoft Office 2010 and SharePoint 2010 without ever mentioning them.   Chevy takes apps for a spin Ryan Chatelain Automaker Chevrolet is bringing its showroom to the iPhone and iPad.   Opinion Marketing to the consumer 'participant' Daina Middleton is CEO at Performics, a Publicis Groupe search engine specialist agency A significant shift has happened in the relationship between "consumers" and brands. For marketers, the transformation and the speed of change caused by the evolution of technology and information have made our jobs profoundly more complex   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search optimization tips that will put your brand front and center Bill Lan, VP of account development, Efficient Frontier Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI.   From DMNews' Direct Line Blog OMG and Google partner for display Kevin McKeefery July 15, 2010 Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.