DMNews: DMA names former Grey Direct chief Kimmel CEO

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July 27, 2010 Check out DMNews on your smartphone Advertisement Better Email Marketing – Free Trial, No Commitment Is your email marketing program running full steam ahead? Is your revenue and profit growing with each new campaign? Can your solution scale as you grow? Lyris HQ Essential Edition No Commitment, Contracts, or Complications Click to request your no-risk free trial Today's News DMA names former Grey Direct chief Kimmel CEO Frank Washkuch The Direct Marketing Association named Lawrence Kimmel its next CEO, effective August 2, after a six-month-long search. The former chairman and CEO of Grey Direct Global Network will replace Robert Allen, who has led the industry group on an interim basis since February.   Brooks Sports promotes running shoe with direct mail, sweepstakes Shahnaz Mahmud Athletic shoe maker Brooks Sports launched its first mobile campaign July 26 to promote its Ghost 3 running shoe. The campaign includes direct mail, interactive barcodes and a sweepstakes.   DMA, mailing group call for dismissal of possible postal rate increase Frank Washkuch Industry groups the Direct Marketing Association and the Affordable Mail Alliance called on the Postal Regulatory Commission July 26 to dismiss the US Postal Service's request to increase postal rates in 2011.   Meyers named managing director for Publicis Modem West Kevin McKeefery Publicis named Drew Meyers managing director of Publicis Modem West, effective August 2. Based in San Francisco, he will report to Dani Nadel, president of Publicis Modem West.   From the print edition Holding companies go social Shahnaz Mahmud Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.   Direct marketers to see less Q3 hiring Ryan Chatelain Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog TONY Kids adds augmented reality to its cover Shahnaz Mahmud For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.   more » Today's lists and databases Sales and Marketing Management Subscribers Sales and Marketing Management Subscribers - TriMax Direct - This file contains executives who have the primary buying authority for their companies, divisions and staffs, while managing more than a million sales and support personnel.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Campaign counts down to final installment of '39 Clues' children's series

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July 26, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   American Family Insurance creates social game to reach core demographic Shahnaz Mahmud American Family Insurance has created its first social game, I-AM-FAM, in an effort to reach its main demographic, who are active users in the gaming space.   AOL creates online marketing hub for politics Shahnaz Mahmud AOL launched a web portal, AOL Advertising Politics, on July 22, targeting politicians interested in online display advertising, beginning with the 2010 election season.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Marketing shifts to social media T3's chief executive Gay Gaddis speaks about maintaining independence, agency culture and more   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Agencies turn attention to China Rose Gordon While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Shop.org executive Silverman resigns to found startup

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July 23, 2010 Check out DMNews on your smartphone Advertisement Applying Social Identity: 7 Best Practices for Driving Registrations Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the Free Whitepaper Now Today's News Shop.org executive Silverman resigns to found startup Kevin McKeefery Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.   Tailor holiday messaging according to calendar: Epsilon Kevin McKeefery Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.   Pappas Group pushes .co extension Ryan Chatelain Brand development agency Pappas group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog M-commerce stealing business from e-commerce? Ryan Chatelain Is mobile commerce increasing companies' sales, or is it cannibalizing their e-commerce business? That was one of the discussions held at MeritDirect's Business Mailer's Co-Op and Interactive Marketing Conference on July 15 in White Plains, NY.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Stop copying the competition

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July 22, 2010 Check out DMNews on your smartphone Advertisement Join Experian Marketing Services for a 30-minute interactive learning experience on how a solid data management system can increase your marketing ROI, and lift your marketing performance. Click here to register Now! Inside CRM/Database Loyalty marketing: Stop copying the competition In studying customer reward programs, Michael McCall, a consumer psychologist at Ithaca College, has found that they are not always so rewarding — for the customer or the business.   News Consumer, business e-mail list prices tumble Ryan Chatelain The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.   Discover adds merchandise options to rewards program Ryan Chatelain Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.   Stagnito Media picks Information Refinery to manage food lists Ryan Chatelain Stagnito Media has hired The Information Refinery to manage the company's subscriber files for its gourmet food and convenience store publications, the list brokerage firm announced July 19. Stagnito's Food Group includes Progressive Grocer, Gourmet Retailer, Convenience Store News and Convenience Store News for the Single Store Owner.   MTV's Latin channel auditions new brand Shahnaz Mahmud MTV Networks' Latin channel has created an online music contest reminiscent of 'American Idol' as a part of its rebranding effort. The effort is designed to give Latin American music artist hopefuls exposure, and the chance to become a star.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Go beyond the price cut in loyalty programs Kelly O'Neill The economy and the growth of social media have changed consumers' views of how they value brands and, as a result, it's getting more difficult to create and keep loyal customers.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Geo-targeting and data visualization improve ROI Robert Salta, principal, DirectMail.com Proponents of mobile marketing hang their hats on push marketing by location. For now, the possibilities seem endless.   From DMNews' Direct Line Blog AirTran Airways pushes determination factor in sweepstakes with Melanie Oudin Shahnaz Mahmud Being a bit of a tennis junkie, a sweepstakes offering given by AirTran Airways to meet Melanie Oudin caught my eye.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.