DMNews Digital Insider: Social games add dimension for brands

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July 27, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Inside Digital Social games add dimension Shahnaz Mahmud Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.   Latest News Holding companies go social Shahnaz Mahmud Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.   Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   Livescribe pushes smartpen with online marketing Rose Gordon Livescribe launched a multimillion-dollar integrated marketing effort July 19 to back the release of its Echo smartpen. It is the technology company's first significant launch since the release of its debut product two years ago. Agency T3 developed the campaign.   Opinion The case for better online management at law firms By Adam Riff Attorneys are leveraging social networking to attract new clients, including creating websites, blogs and news sites highlighting a practice specialty. While the do-it-yourself strategy is driving results, it is leaving attorneys vulnerable to negative exposure. This illustrates the importance of investing in search and online reputation management (ORM).   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Powerboost your SEO with social media to drive links, revenue Colton Perry, SVP of technology and creative, NetPlus Marketing Effective SEO strategies, plans and programs are not easy, requiring a high degree of expertise to effect, and a long-term commitment to maintain. But the return can be long lasting.   From DMNews' Direct Line Blog Report: Mobile tickets to drive m-commerce Rose Gordon July 23, 2010 I know mobile tickets have probably been around for a while, but honestly, my first time using one was about six months ago when I hopped a Bolt Bus from New York to Boston.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: DMA names former Grey Direct chief Kimmel CEO

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July 27, 2010 Check out DMNews on your smartphone Advertisement Better Email Marketing – Free Trial, No Commitment Is your email marketing program running full steam ahead? Is your revenue and profit growing with each new campaign? Can your solution scale as you grow? Lyris HQ Essential Edition No Commitment, Contracts, or Complications Click to request your no-risk free trial Today's News DMA names former Grey Direct chief Kimmel CEO Frank Washkuch The Direct Marketing Association named Lawrence Kimmel its next CEO, effective August 2, after a six-month-long search. The former chairman and CEO of Grey Direct Global Network will replace Robert Allen, who has led the industry group on an interim basis since February.   Brooks Sports promotes running shoe with direct mail, sweepstakes Shahnaz Mahmud Athletic shoe maker Brooks Sports launched its first mobile campaign July 26 to promote its Ghost 3 running shoe. The campaign includes direct mail, interactive barcodes and a sweepstakes.   DMA, mailing group call for dismissal of possible postal rate increase Frank Washkuch Industry groups the Direct Marketing Association and the Affordable Mail Alliance called on the Postal Regulatory Commission July 26 to dismiss the US Postal Service's request to increase postal rates in 2011.   Meyers named managing director for Publicis Modem West Kevin McKeefery Publicis named Drew Meyers managing director of Publicis Modem West, effective August 2. Based in San Francisco, he will report to Dani Nadel, president of Publicis Modem West.   From the print edition Holding companies go social Shahnaz Mahmud Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.   Direct marketers to see less Q3 hiring Ryan Chatelain Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog TONY Kids adds augmented reality to its cover Shahnaz Mahmud For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.   more » Today's lists and databases Sales and Marketing Management Subscribers Sales and Marketing Management Subscribers - TriMax Direct - This file contains executives who have the primary buying authority for their companies, divisions and staffs, while managing more than a million sales and support personnel.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Campaign counts down to final installment of '39 Clues' children's series

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July 26, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   American Family Insurance creates social game to reach core demographic Shahnaz Mahmud American Family Insurance has created its first social game, I-AM-FAM, in an effort to reach its main demographic, who are active users in the gaming space.   AOL creates online marketing hub for politics Shahnaz Mahmud AOL launched a web portal, AOL Advertising Politics, on July 22, targeting politicians interested in online display advertising, beginning with the 2010 election season.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Marketing shifts to social media T3's chief executive Gay Gaddis speaks about maintaining independence, agency culture and more   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Agencies turn attention to China Rose Gordon While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Shop.org executive Silverman resigns to found startup

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July 23, 2010 Check out DMNews on your smartphone Advertisement Applying Social Identity: 7 Best Practices for Driving Registrations Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the Free Whitepaper Now Today's News Shop.org executive Silverman resigns to found startup Kevin McKeefery Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.   Tailor holiday messaging according to calendar: Epsilon Kevin McKeefery Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.   Pappas Group pushes .co extension Ryan Chatelain Brand development agency Pappas group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog M-commerce stealing business from e-commerce? Ryan Chatelain Is mobile commerce increasing companies' sales, or is it cannibalizing their e-commerce business? That was one of the discussions held at MeritDirect's Business Mailer's Co-Op and Interactive Marketing Conference on July 15 in White Plains, NY.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.