DMNews: Shell campaign targets brand influencers with coupons, sweepstakes

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August 4, 2010 Check out DMNews on your smartphone Today's News Shell campaign targets brand influencers with coupons, sweepstakes Shahnaz Mahmud Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its partnerships with 'Car and Driver' and 'Road & Track' magazines. The effort, created by the in-house teams at Shell and the two media outlets, includes couponing and a sweepstakes.   Sears launches integrated marketing campaign for tweens Shahnaz Mahmud Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales.   Postal Service asks PRC to throw out mailer alliance request Frank Washkuch The US Postal Service asked the Postal Regulatory Commission August 2 to deny the Affordable Mailing Alliance's request that it throw out proposed mailing rate increases.   ETargetMedia releases accounting and bookkeeping file to market ETargetMedia has released the American Accounting & Bookkeeping Services file to market.   From the print edition Circulation marketing strategies evolve Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age   Creative campaigns from Neiman Marcus, Camfed and GlaxoSmithKline   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.   more » Today's lists and databases Hispanic Retail & eTail Shoppers Hispanic Retail & eTail Shoppers - Focus USA - This file contains individuals who tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Be excited. Not afraid.

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August 4, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Be excited, not afraid Shahnaz Mahmud Last week, the Direct Marketing Association's E-mail Executive Council launched a YouTube channel to create a more contemporary platform to evangelize about e-mail marketing.   News AARP promotes Road Show with e-mail effort Shahnaz Mahmud AARP is conducting an e-mail marketing campaign to promote its series of Road Show events, as well as to acquire new members and retain existing ones. The group began the e-mail effort, created internally, July 28.   Ideeli launches customer retention e-mail marketing campaign Shahnaz Mahmud Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.   Harte-Hanks reports Q2 net income increase, revenue drop Shahnaz Mahmud Direct marketing services company Harte-Hanks reported a 2.7% year-over-year net income increase to $13.4 million in the second quarter of 2010. However, the company's operating revenues dropped 3.7% year over year to $207.6 million.   Opinion Engaging with customers via e-mail campaigns depends upon personalized, optimized content By Pete Olson, VP of product management for Amadesa Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. However, the level of understanding marketers have had about the efficacy of e-mail content has been limited.   Lists and Databases ETargetMedia releases accounting and bookkeeping file to market ETargetMedia has released the American Accounting & Bookkeeping Services file to market.   Hispanic Retail & eTail Shoppers Hispanic Retail & eTail Shoppers - Focus USA - This file contains individuals who tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Now is the time to redefine e-mail marketing manners By Craig Spiezle, executive director of the Online Trust Alliance Looking back over the past decade, I continue to marvel at the power, promise and precision offered by e-mail. It can be a highly effective tool to communicate, build relationships and drive consumer action. Unfortunately, marketers and e-mail service providers often fail to look beyond deliverability and open rates, and fail to consider the end-to-end consumer experience. Marketers tend to forget there is a person behind the e-mail address. It is the customer's e-mail address, not yours. Any other way of thinking is poor etiquette.   From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch August 03, 2010 Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Behavioral targeting moves to the front of the line

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August 3, 2010 Check out DMNews on your smartphone Inside Digital Behavioral targeting moves to the front of the line Rose Gordon The No. 1 issue for marketers in the next 12 months will be behavioral targeting - and if it's not on the CMO's agenda, it should be.   Latest News FTC considers online 'do-not-track' option for consumers Frank Washkuch Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data.   StrongMail acquires two firms to expand services Shahnaz Mahmud E-mail marketing firm StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.   Billabong launches 'I Surf Because' customer acquisition effort Shahnaz Mahmud Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.   Journeys, location-based app team up for mobile rewards Ryan Chatelain Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.   Online ad spending to hit $61.8B for 2010: eMarketer Shahnaz Mahmud Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer.   Advertisers not tapping Twitter's potential: 360i Shahnaz Mahmud Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking advantage of it, said digital agency 360i in a report released July 29.   Opinion Don't let online marketing be spoiled by language barriers Swamy Viswanathan The Web has evolved over the past decade from a set of static sites into a search-oriented online experience dominated by Google, commerce sites like Amazon, gaming environments like Zynga where micro-commerce flourishes and a social network dominated primarily by Facebook.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Use new ideas in link-building strategy for your SEO effort Jodie Barr, president, OrderStorm.com The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less.   From DMNews' Direct Line Blog Tablet wars on the horizon Ryan Chatelain July 28, 2010 All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.   more »

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: AARP promotes Road Show with e-mail effort

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August 3, 2010 Check out DMNews on your smartphone Today's News AARP promotes Road Show with e-mail effort Shahnaz Mahmud AARP is conducting an e-mail marketing campaign to promote its series of Road Show events, as well as to acquire new members and retain existing ones. The group began the e-mail effort, created internally, July 28.   Kaboodle names Zehren CEO Ryan Chatelain Social shopping website Kaboodle hired Anne Zehren as its CEO, effective August 2. She replaced Manish Chandra, one of the site's founders, who left to pursue new business opportunities, according to media company Hearst, the site's owner.   Meredith fiscal Q4 2010 revenue gain, full-year decrease Kevin McKeefery Media and marketing company Meredith Corp. reported $365 million in fiscal fourth-quarter revenues, a 5.6% year-over-year increase. Total FY 2010 revenue decreased 1.5% to $1.39 billion, year over year.   MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market   From the print edition Multichannel's new back-to-school look Shahnaz Mahmud Retailers are hoping an integrated marketing plan for this year's school shopping season will resonate with consumers of all ages   Marketers tap into bids Dianna Dilworth B-to-b marketers that conquer government RFPs find lucrative returns   From DMNews' Direct Line Blog Interactive OOH? Kevin McKeefery I had lunch with Frank O'Brien, founder of two-year old agency Conversation, yesterday and we got talking about digital out of home. The channel seems to have taken off lately, and he indicated that it has evolved in the short time it's been on marketers' radar.   more » Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Eco Friendly Consumers - Hybrid Intenders Eco Friendly Consumers - Hybrid Intenders - Infinite Media - This file contains consumers that are dedicated to spending their money on products that have a low impact on our earth.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Billabong launches 'I Surf Because' customer acquisition effort

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August 2, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Billabong launches 'I Surf Because' customer acquisition effort Shahnaz Mahmud Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.   P&G begins insert coupon program Ryan Chatelain Procter & Gamble began a coupon-insert program in specially marked products this month.   Journeys, location-based app team up for mobile rewards Ryan Chatelain Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.   DMA e-mail group creates educational YouTube channel Shahnaz Mahmud The Direct Marketing Association's E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing.   RMI Direct Marketing releases weddings insert program RMI Direct Marketing has released the Exclusively Weddings Package Insert Program to market.   From the print edition Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Marketing shifts to social media T3's chief executive Gay Gaddis speaks about maintaining independence, agency culture and more   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Schizophrenic buying habits? Rose Gordon Fascinating article in Businessweek today about the "new abnormal" American consumer's purchasing behavior.   more » Today's lists and databases In and Out of Bankruptcy In and Out of Bankruptcy - Focus USA - This file contains individuals who have either declared bankruptcy or have had a judgment against them that has been discharged or dismissed.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.