DMNews: EMusic plans fall campaign with new AOR Sarkissian Mason

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August 20, 2010 Check out DMNews on your smartphone Advertisement: Today's News EMusic plans fall campaign with new AOR Sarkissian Mason Frank Washkuch Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.   Postal Service seeks to reorganize Standard Parcels Kate Muth The US Postal Service's proposal to reorganize its Small Parcel offerings would align its products more closely with those of its competitors. However, customers are having a hard time seeing the benefits, given the price increases these products face in the exigent rate case.   Firing joins SolutionSet as chief of strategy Kevin McKeefery Bill Firing has joined SolutionSet, a multichannel marketing services company, in the newly created position of chief strategy officer, the firm announced August 18. He reports to Zain Raj, who joined the company as president and COO at the end of June.   From the print edition Should Internet retailers print catalogs? The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'   Connect with 'intent-driven' users Shahnaz Mahmud About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'   From DMNews' Direct Line Blog Boardwalk Empire extends to direct marketing Kevin McKeefery HBO's highly-publicized miniseries "Boardwalk Empire" is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era gangsters isn't without a direct marketing element.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases IDville Business Buyers E-mail IDville Business Buyers E-mail

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DMNews Database Weekly: Recession still fuels loyalty programs

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August 19, 2010 Check out DMNews on your smartphone Inside CRM/Database Nearly three years in, recession still fuels loyalty programs John Bartold, vice president of Loyalty Solutions at Epsilon, recently discussed with 'DMNews' the role of loyalty programs during the Great Recession.   News Location-based app Shopkick launches with Best Buy, Macy's Ryan Chatelain Shopkick, a location-based shopping app that allows consumers to earn rewards and discounts at retail outlets, launched August 17. The service has partnered with Best Buy, Macy's, American Eagle Outfitters and Sports Authority for rewards programs.   IBM to acquire Unica for $480 million Ryan Chatelain Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million.   Pizza Hut launches 'If I Can Dream' contest to engage Millenials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   National Geographic Society deploys e-mail campaign encouraging Facebook 'likes' Shahnaz Mahmud The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.   Macromark releases wealth seekers list to market Macromark has released the Home Wealth Opportunity Buyers file to the market.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column CRM collides with order management for a better solution Sotero Giftos, president and co-founder of OrderLogix Today's multichannel world grows more complex daily. Whether your orders are captured through traditional or online retail, call centers, IVRs or affiliates, having the right applications in place are critical to the growth of your organization, sales team performance and to customer loyalty.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Mining and monitoring social media Mike Fisher, SVP of sales and marketing, Alterian Over the past few years, social media has dramatically changed the way people consume information and interact with brands. As a result, virtually every industry has had to adapt and fundamentally shift the way they talk to customers.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Postal Service, UPS partner on retail return service

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August 19, 2010 Check out DMNews on your smartphone Advertisement: Today's News Postal Service, UPS partner on retail return service Frank Washkuch Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service locations or personal mailboxes, as well as other locations.   Barnes & Noble rebrands iPhone e-reading app Ryan Chatelain Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.   Pizza Hut launches 'If I Can Dream' contest to engage Millenials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Macromark releases wealth seekers list to market Macromark has released the Home Wealth Opportunity Buyers file to the market.   From the print edition VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases IDville Business Buyers E-mail IDville Business Buyers E-mail - Direct Media Millard

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Location-based app Shopkick launches with Best Buy, Macy's

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August 18, 2010 Check out DMNews on your smartphone Advertisement Ensure strong response rates and make your holiday direct-mail dollars count! Learn best practices and direct-mail strategies for the holiday season during our 30 minute learning experience webinar, Wednesday, August 25 at 1 p.m. Central time. Click here to register now! Today's News Location-based app Shopkick launches with Best Buy, Macy's Ryan Chatelain Shopkick, a location-based shopping app that allows consumers to earn rewards and discounts at retail outlets, launched August 17. The service has partnered with Best Buy, Macy's, American Eagle Outfitters and Sports Authority for rewards programs.   National Geographic Society deploys e-mail campaign encouraging Facebook 'likes' Shahnaz Mahmud The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.   Leon Henry Inc. releases catalog blow in Leon Henry Inc. has released Home Trends Catalog Blow-in to the market.   From the print edition Barcodes boost interactivity Shahnaz Mahmud Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.   Open market for CRM apps Ryan Chatelain Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.   From DMNews' Direct Line Blog Rewards app Shopkick to test consumers' privacy limits Frank Washkuch How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy, Macy's, Sports Authority and American Eagle Outfitters could soon find out.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Renaissance Health Men's Product Buyers Renaissance Health Men's Product Buyers — Impulse Media Inc. — This file contains buyers who have purchased a potency, sexual enhancement or prostate supplement to help aide them with their male health issues.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: A week in digital M&A

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August 17, 2010 Check out DMNews on your smartphone Inside Digital A week in digital M&A Rose Gordon In the last few weeks, the buying and selling among digital marketing agencies seems to have sped up.   Latest News Customers urge Postal Service to go digital Kate Muth The US Postal Service needs to play in the digital world, major postal customers told the organization's executives August 11 at the USPS' Innovation Symposium.   Leukemia & Lymphoma Society launches mobile giving campaign Shahnaz Mahmud The Leukemia & Lymphoma Society launched a 10-day mobile giving initiative August 16. The organization worked with mGive, a mobile donations provider, on the effort.   Golden Nugget gambles on branded social gaming Shahnaz Mahmud The Golden Nugget casino has entered the branded social gaming space by launching a Facebook game. The hotel and casino worked with software and technology company Last Legion Games on the initiative.   Nielsen: Consumers spending more time on social networks, less time with e-mail Alex Palmer US consumers spend almost a quarter of their online time on social networking sites and blogs, according to research from Nielsen. However, consumers are spending 28% less online time using e-mail, according to the measurement company.   Consider these top marketing tips for SEO, PPC and more Four experts chime in about what does and doesn't work when planning a search strategy   Opinion Make a $10,000 media budget work online By Alex Matjanec While signs point to an increase in online ad spending, the current economy presents opportunities for companies with little to no media budget to have a presence online. Online advertising offers a number of chances to build trust, boost awareness and drive sales, the last being the key to a tactic used by many media planners.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Five ways to use search and social media to maximize your TV buy Joshua Stylman, managing partner, Reprise Media If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.   From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch August 10, 2010 Netflix is turning more of its attention to direct streaming of films - and away from the mail.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.