DMNews: MTV launches social game to 'woo' viewers

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August 25, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News MTV launches social game to 'woo' viewers Shahnaz Mahmud MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its programming.   Direct marketing job picture worsens since last year: survey Kevin McKeefery The median length of unemployment for direct marketers has reached 12 months, up from an average of 6.5 months a year ago, according to a survey from Bernhart Associates Executive Search.   WPP Group sees 2.5% first half revenue growth; profits up 39% Frank Washkuch WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, reported like-for-like revenue growth of 1.8% for the first six months of 2010, compared to the year before. The holding company saw overall like-for-like revenue growth of 2.5% for the first six months of 2010 on a year-over-year basis.   Datastream Group releases political file to market Datastream Group has released the Political Advocate's List file to the market.   From the print edition Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   Marketers brace for paper cost increase Kevin McKeefery Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.   From DMNews' Direct Line Blog Twitter makes another revenue-focused move Frank Washkuch The big question about Twitter has always been: "But how will it make any money?"   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Booming Boomers - With Osteoporosis Booming Boomers - With Osteoporosis - Lighthouse List Co. - This file contains America's largest demographic group, with an estimated 78 million people born between 1946 and 1964 with osteoporosis.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: How do you define mobile?

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August 25, 2010 Check out DMNews on your smartphone Advertisement Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. Download your copy today! Inbox Insider Inbox Insider: How do you define mobile? Shahnaz Mahmud Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he wants to add to the e-mail marketing company's offerings. It came as no surprise that mobile is at the top of his list.   News Kotex 'Project Makeunder' contest engages consumers Shahnaz Mahmud Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.   Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   Pizza Hut launches 'If I Can Dream' contest to engage Millennials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   Opinion Preference seekers are the sweet spot in your e-mail strategy Andrea Orvis, group director, strategic services at e-Dialog You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.   Lists and Databases Datastream Group releases political file to market Datastream Group has released the Political Advocate's List file to the market.   IDville Business Buyers E-mail IDville Business Buyers E-mail   DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   E-mail receives a bigger allowance ... with more chores By George DiGuido, VP of e-mail marketing at Zeta Interactive E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online siblings. Today it enjoys the role of family favorite due to its efficiency, immediacy and measurability.   From DMNews' Direct Line Blog Twitter makes another revenue-focused move Frank Washkuch August 24, 2010 The big question about Twitter has always been: "But how will it make any money?"

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Kotex 'Project Makeunder' contest engages consumers

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August 24, 2010 Check out DMNews on your smartphone Advertisement: Today's News Kotex 'Project Makeunder' contest engages consumers Shahnaz Mahmud Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.   Google acquires Like.com Frank Washkuch Google has acquired e-commerce and visual search website Like.com. Financial terms of the deal were not disclosed.   MediaCom names Lim first direct response chief Kevin McKeefery Media agency MediaCom has named Jason Lim to the newly created position of managing partner and director of direct response. He was previously SVP and media director at Halogen Response Media, part of Publicis' Starcom MediaVest Group.   Euro RSCG 4D Discovery acquires Congruent Media Ryan Chatelain Euro RSCG 4D Discovery, an analytics, behavioral marketing and CRM agency network, has acquired Internet marketing and interactive design shop Congruent Media. Terms of the deal, announced August 23, were not disclosed.   Open Book Video partners with Lotame for audience data platform Shahnaz Mahmud Open Book Video, a digital video ad network, launched August 23 after partnering with marketing technology company Lotame last week to provide publishers and advertisers with access to its audience data platform.   G2 USA taps Hull as executive creative director for interactive Kevin McKeefery G2 USA, a brand activation agency, named Brian Hull executive creative director of its interactive marketing practice as of August 23. He previously served as creative director at G2 for five years, leaving in 2007, and worked in the same role at digital shop Organic.   From the print edition Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   DMNews to refresh brand DMNews is poised to debut a completely refreshed brand, including a new logo and magazine, a revamped website and an iPad edition. The brand's new name, Direct Marketing News, is designed to emphasize the breadth and depth of our marketing coverage, which no longer stands simply for "direct mail."   DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Mobile is the world in your hands Shahnaz Mahmud Last week, while I was having dinner with my sister, she held up her iPhone and said: "It's like having the world in your hands!"   more » Today's lists and databases Booming Boomers - With Osteoporosis Booming Boomers - With Osteoporosis - Lighthouse List Co. - This file contains America's largest demographic group, with an estimated 78 million people born between 1946 and 1964 with osteoporosis.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Nonprofits ask for mobile gifts

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August 24, 2010 Check out DMNews on your smartphone Inside Digital Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   Latest News Marketers 'check in' for social sales Dianna Dilworth Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience   Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   Marketers see potential in Facebook Places Shahnaz Mahmud Facebook unveiled a location-based check-in service August 19, giving marketers and advertisers a potential new way to reach consumers via the social network.   Pizza Hut launches 'If I Can Dream' contest to engage Millennials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Barnes & Noble rebrands iPhone e-reading app Ryan Chatelain Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.   Opinion Maximize social strategy with minimal resources Jon Schepke Social media provides an enormous marketing opportunity, but many brands continue to struggle with social strategies because the rules aren't always clear. Marketing managers understand the need to engage with consumers yet many worry about negative publicity and straining internal resources.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   From one search query, there are 10 ways to get an answer David Berkowitz, director of emerging media and client strategy, 360i While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain August 18, 2010 Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Brands try Shopkick rewards application

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August 23, 2010 Check out DMNews on your smartphone Advertisement: Today's News Brands try Shopkick rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's, American Eagle Outfitters, Sports Authority and Simon Malls. The rewards app especially appeals to marketers because it performs one simple function: verifying the customer is in the building.   Toyota's Scion spins out integrated campaign to promote new tC Shahnaz Mahmud Toyota Motor Corp.'s Scion division launched an integrated marketing campaign on August 16, to promote its next-generation tC sports coupe.   Marketers see potential in Facebook Places Shahnaz Mahmud Facebook unveiled a location-based check-in service August 19, giving marketers and advertisers a potential new way to reach consumers via the social network.   Striving for the best with direct marketing Carol Krol As DMNews embarks on its rebranding, it is a good time to reflect on our industry. I've witnessed enormous change in direct marketing in my 14 years covering this industry as a journalist, from my cub reporter days at Advertising Age through my current role as steward of the DMNews brand.   From the print edition Marketers 'check in' for social sales Dianna Dilworth Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience   DMNews to refresh brand DMNews is poised to debut a completely refreshed brand, including a new logo and magazine, a revamped website and an iPad edition. The brand's new name, Direct Marketing News, is designed to emphasize the breadth and depth of our marketing coverage, which no longer stands simply for "direct mail."   From DMNews' Direct Line Blog Missed opportunity due to in-flight drama Rose Gordon I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Ministry Marketplace Resource Guide Ministry Marketplace Resource Guide - McCarthy Media Group - This file contains chapel staff who intend to buy.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.