DMNews Email Marketing Weekly: Education is key to understanding social media marketing

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September 1, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: An Email Marketer's Guide to Social CRM Social CRM holds incredible potential for increasing the performance of your marketing programs by layering key social data onto your existing customer records. Join Jeremiah Owyang of Altimeter Group and learn the tactics and tools that will enable you to leverage this powerful new strategy. Register today. Inbox Insider Inbox Insider: Education is key to understanding social media marketing Shahnaz Mahmud Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.   News Lindt USA launches sweepstakes, integrated campaign with Federer Shahnaz Mahmud Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Opinion E-mail marketing: the social outcast? Jessica Shieh, digital strategist for AgencyQ Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.   Lists and Databases Statlistics releases 'AutoWeek' lists to market Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.   ETargetMedia releases educational professionals list ETargetMedia has released the American Educational Professionals list to the market.   American Curves American Curves — Direct Media Millard — This file contains independent, young and health-conscious women. Most are not married and their purchases tend to be for personal use and benefit.   Macromark releases NASCAR fan database Macromark has released the Official NASCAR Members Club Database file to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Test your way to better e-mail response and targeting Stefan Pollard, senior strategic consultant at Responsys E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand the importance of not only testing to increase performance, but choosing the right types of tests to run. They also understand that what worked previously or for another e-mail program may not work today or for your program. This is the reason that the answer to most questions is simply "it depends" and "test it."   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch August 31, 2010 As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Johnny Rockets to launch targeted mail campaign

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August 31, 2010 Check out DMNews on your smartphone Today's News Johnny Rockets to launch targeted mail campaign Ryan Chatelain Restaurant franchise Johnny Rockets will launch a direct mail campaign September 27 targeting employees at businesses near 52 of its locations.   Lindt USA launches sweepstakes, integrated campaign with Federer Shahnaz Mahmud Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.   ETargetMedia releases educational professionals list ETargetMedia has released the American Educational Professionals list to the market.   From the print edition Pitch product claims wisely Ryan Chatelain Marketers undergo scrutiny in wellness category as health benefits raise doubt   Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   From DMNews' Direct Line Blog Google puts real-time search on display Rose Gordon If you missed it last week, Google revealed a permanent home for its real-time search results at www.google.com/realtime.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Avid Spa and Therapeutic Massage Enthusiasts Avid Spa and Therapeutic Massage Enthusiasts - eTarget Media
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Payvment's founder reveals his tips for selling on Facebook

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August 31, 2010 Check out DMNews on your smartphone Inside Digital Q&A: Christian Taylor, founder and CEO of Payvment Rose Gordon The chief executive of online shopping platform Payvment, which allows brands and organizations to set up stores on their Facebook pages, speaks with DMNews' senior editor Rose Gordon about its new API.   Latest News MTV launches social game to 'woo' viewers Shahnaz Mahmud MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its programming.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Sears Holdings taps Razorfish's Friedman as marketing chief Ryan Chatelain Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.   Customer loyalty gets most marketing dollars in social media: study Shahnaz Mahmud Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.   Opinion Jump-start a local search marketing program Bruce Crair The low-cost entry point, tracking capabilities and solid ROI of local search have made it a popular marketing tool for businesses that want to cost effectively target customers in a specific region. Here are some tips to maximize local search marketing.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Problem Solver: How can I optimize search during tough economic times? As economic clouds darken and search spend grows tighter, many search marketers are looking for creative means to retool their strategic planning efforts. One such approach may be simply to focus on what has served them well in the past.   From DMNews' Direct Line Blog Google puts real-time search on display Rose Gordon August 30, 2010 If you missed it last week, Google revealed a permanent home for its real-time search results at www.google.com/realtime.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Three executives out at Draftfcb

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August 30, 2010 Check out DMNews on your smartphone Today's News Three executives out at Draftfcb Ryan Chatelain Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.   Customer loyalty gets most marketing dollars in social media: study Shahnaz Mahmud Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Macromark releases Nascar fan database Macromark has released the Official Nascar Members Club Database file to the market.   From the print edition Pitch product claims wisely Ryan Chatelain Marketers undergo scrutiny in wellness category as health benefits raise doubt   Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases American Curves American Curves — Direct Media Millard — This file contains independent, young and health-conscious women. Most are not married and their purchases tend to be for personal use and benefit.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Postal Service sees $764M July loss

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August 27, 2010 Check out DMNews on your smartphone Today's News Postal Service sees $764M July loss Frank Washkuch The US Postal Service saw a net loss of $764 million in July, bringing its 10-month fiscal year-to-date net loss to more than $6.1 billion. The organization ran a net loss of $865 million in July 2009, according to preliminary numbers filed with the Postal Regulatory Commission.   Netflix releases video streaming app for iPhone Ryan Chatelain Netflix released an app August 26 to allow subscribers to view movies and TV shows from the iPhone or iPod Touch.   Sears Holdings taps Razorfish's Friedman as marketing chief Ryan Chatelain Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.   LH Management Division releases The Sharper Image catalog blow-in LH Management Division has released The Sharper Image catalog blow-in to the market.   From the print edition Marketers 'check in' for social sales Dianna Dilworth Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience   Roundtable: Sharpen your e-commerce strategy A conversation on connecting better with your customer through data and integration   From DMNews' Direct Line Blog Blog about a blog Kevin McKeefery This fall is shaping up to be an exciting one. DMNews announced its redesign, which will launch October 1.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Connections Hispanic Social Media Network Members Connections Hispanic Social Media Network Members

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.