DMNews: Gmail enhancements will force marketers to target effectively

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September 3, 2010 Check out DMNews on your smartphone Today's News Gmail enhancements will force marketers to target effectively Shahnaz Mahmud E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.   AOL, Google expand search partnership to mobile, YouTube Frank Washkuch Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.   Lion Nathan serves 2D wine bottle barcode platform to target millennials Shahnaz Mahmud Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.   Charity e-commerce site Filanthropists.com launches Ryan Chatelain Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.   Direct Media Millard releases diabetics list Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.   From the print edition Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Appetite Crush Hunger Suppressant Buyers Appetite Crush Hunger Suppressant Buyers - Macromark
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: For small businesses, social CRM all about relationships

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September 2, 2010 Check out DMNews on your smartphone Inside CRM/Database For small businesses, social CRM all about relationships In 2008, software company Providence, RI-based BatchBlue released its BatchBook social CRM platform, which aims to help small businesses -- half of its clients have 10 employees or less -- cultivate relationships with their customers through social media. Pamela O'Hara, co-founder and president of BatchBlue, recently discussed social CRM with DMNews.   News Infogroup founder Gupta to launch new database business Ryan Chatelain Vinod Gupta, Infogroup's founder and former chairman and CEO, will launch a new database business next month.   Borders adds options to Rewards loyalty program Ryan Chatelain Multichannel book retailer Borders revamped its 'Rewards' loyalty program September 1, adding paid options.   Alterian acquires Intrepid to boost social media analytics Shahnaz Mahmud Integrated marketing service provider Alterian acquired Intrepid, a market research, social media and analytics consultancy, on September 1 to bolster its social media marketing offerings.   Customer loyalty gets most marketing dollars in social media: study Shahnaz Mahmud Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.   Three executives out at Draftfcb Ryan Chatelain Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.   CardStar iPad application branches out to coupons Ryan Chatelain CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Getting started with social CRM Michael Della Penna Social CRM is causing quite a stir in the marketing world. Marketers are anxiously looking for help with combining e-mail and social activity with existing customer data and profiles to create a single view of the customer.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Simple list segmentation for small businesses Janine Popick, CEO and co-founder of VerticalResponse List segmentation can feel scary for a small business. There's usually little time to try new things when the old ways seem to "work just fine."   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Xerox to launch integrated campaign touting business services

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September 2, 2010 Check out DMNews on your smartphone Today's News Xerox to launch integrated campaign touting business services Shahnaz Mahmud Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.   Borders adds options to Rewards loyalty program Ryan Chatelain Multichannel book retailer Borders revamped its 'Rewards' loyalty program September 1, adding paid options.   Infogroup founder Gupta to launch new database business Ryan Chatelain Vinod Gupta, Infogroup's founder and former chairman and CEO, will launch a new database business next month.   Postal Service begins negotiations with largest union Kate Muth The US Postal Service began negotiations today on a new contract with its largest employee union, the 211,000-member American Postal Workers Union (APWU), in what the top USPS negotiator calls one of the most important negotiations in his 35 years with the organization.   Stride Shift gum launches Facebook app to create customer dialogue Shahnaz Mahmud Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection.   From the print edition Splashy design, disappointing reveal Stewart Devlin, chief creative officer, Red Peak Group Ever since I've lived in New York City (almost eight years now), the five story-building at the busy corner of Houston and Lafayette Street has been used as a billboard to advertise Calvin Klein.   Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   From DMNews' Direct Line Blog In tough economy, e-commerce stands strong Ryan Chatelain There have been an awful lot of disheartening media reports in recent weeks about the slow recovery of the US economy. But e-commerce has provided a consistent ray of hope.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Direct Media Millard releases AeroGarden file Direct Media Millard has released the AeroGarden file to the market.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Verizon promotes paperless billing, green initiatives

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September 1, 2010 Check out DMNews on your smartphone Today's News Verizon promotes paperless billing, green initiatives Frank Washkuch Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts.   CardStar iPad application branches out to coupons Ryan Chatelain CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.   Statlistics releases 'AutoWeek' lists to market Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.   From the print edition How to win a Caples Kevin McKeefery For 33 years the John Caples International Awards have celebrated the most creative solutions to the most challenging marketing problems.   Creative campaigns from DS Graphics, Sambazon, Webby Awards Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Next Day Pets — Midwest Direct Marketing Next Day Pets — Midwest Direct Marketing
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Education is key to understanding social media marketing

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September 1, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: An Email Marketer's Guide to Social CRM Social CRM holds incredible potential for increasing the performance of your marketing programs by layering key social data onto your existing customer records. Join Jeremiah Owyang of Altimeter Group and learn the tactics and tools that will enable you to leverage this powerful new strategy. Register today. Inbox Insider Inbox Insider: Education is key to understanding social media marketing Shahnaz Mahmud Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.   News Lindt USA launches sweepstakes, integrated campaign with Federer Shahnaz Mahmud Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Opinion E-mail marketing: the social outcast? Jessica Shieh, digital strategist for AgencyQ Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.   Lists and Databases Statlistics releases 'AutoWeek' lists to market Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.   ETargetMedia releases educational professionals list ETargetMedia has released the American Educational Professionals list to the market.   American Curves American Curves — Direct Media Millard — This file contains independent, young and health-conscious women. Most are not married and their purchases tend to be for personal use and benefit.   Macromark releases NASCAR fan database Macromark has released the Official NASCAR Members Club Database file to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Test your way to better e-mail response and targeting Stefan Pollard, senior strategic consultant at Responsys E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand the importance of not only testing to increase performance, but choosing the right types of tests to run. They also understand that what worked previously or for another e-mail program may not work today or for your program. This is the reason that the answer to most questions is simply "it depends" and "test it."   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch August 31, 2010 As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.