DMNews: Dun & Bradstreet agrees to sell QED assets to MCH

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September 13, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Dun & Bradstreet agrees to sell QED assets to MCH Ryan Chatelain Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data.   Google Instant will force marketers to use shorter terms, say experts Shahnaz Mahmud Google Instant, launched September 8 with the intention of quickening the search process for consumers, will force marketers to create shorter searchable terms on the Web, said industry experts.   Macromark releases StocksAndDollars.com Hot Financial Investors list to market Macromark has released the StocksAndDollars.com Hot Financial Investors list to the market.   From the print edition Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   How to win a Caples Kevin McKeefery For 33 years the John Caples International Awards have celebrated the most creative solutions to the most challenging marketing problems.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Apple releases app guidelines Rose Gordon App building and the promotion of company apps has become big business for those in the marketing profession.   more » Today's lists and databases Worldata — Ci Entrepreneur database from Harte-Hanks Worldata - Ci Entrepreneur database from Harte-Hanks - Buyers of this file include C-level business executives, corporate owners and entrepreneurs
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: New technology at heart of Ford integrated campaign for 2011 Edge

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September 10, 2010 Check out DMNews on your smartphone Advertisement Increase Web Site Traffic Display the VeriSign Trust™ Seal near your link in search results to help you stand out from the competition and help increase traffic to your site. Learn more Today's News New technology at heart of Ford integrated campaign for 2011 Edge Ryan Chatelain Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.   SyFy to use Shazam for mobile consumer interaction, sweepstakes Shahnaz Mahmud NBC Universal's SyFy network will offer consumers mobile downloads of its programming and bonus scenes for the upcoming season finales of 'Eureka' and 'Warehouse 13.' The initiative includes a sweepstakes component, which will also launch September 10.   Eagle List Company releases Gingrich donors file Eagle List Company has released the Newt Gingrich Conservative Donors file to the market.   From the print edition Roundtable: Sharpen your e-commerce strategy A conversation on connecting better with your customer through data and integration   Pitch product claims wisely Ryan Chatelain Marketers undergo scrutiny in wellness category as health benefits raise doubt   From DMNews' Direct Line Blog 10 startups win PepsiCo support Frank Washkuch PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases American Home Product Buyers - List Services Corporation American Home Product Buyers - List Services Corporation - This file contains enthusiastic and driven consumers that are buyers of a variety of home products marketed through television.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Netflix strikes streaming deal with Nu Image/Millennium Group

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September 9, 2010 Check out DMNews on your smartphone Advertisement Auctioneers. Liquidators. Appraisers. Late Model Well Maintained Direct Mail Facility Including Inserting Machines, Inkjet Printers, Warehouse & Support Equipment Sale Date: Tuesday, September 14th Starting Time: 9:00 AM Click Here to Visit This Sale on Our Website Click Here For Upcoming Auctions Today's News Campbell Soup serves up contest targeting younger consumers Shahnaz Mahmud The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media.   Netflix strikes streaming deal with Nu Image/Millennium Group Ryan Chatelain Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group.   Epsilon: E-mail open rates steady, but inboxes increasingly cluttered Mercedes Cardona Consumer e-mail open rates are holding steady, but there are hints that inbox clutter is taking its toll as marketers increase their e-mail volume, according to an analysis of e-mail marketing trends by Epsilon, a marketing services provider, and the Direct Marketing Association's Email Experience Council.   Statlistics releases 'Microwave Journal' list Statlistics has released the 'Microwave Journal' list to the market.   From the print edition Social buying success at Groupon Frank Washkuch The daily deal site launched in 2008, but has recently gone global to more than 150 cities.   MilkPEP launches mobile rewards program aimed at teens Shahnaz Mahmud The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate milk.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Private-sale e-commerce sites ride a second wave Ryan Chatelain After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again.   more » Today's lists and databases Direct Media Millard — One Step Ahead and Leaps and Bounds Direct Media Millard - One Step Ahead and Leaps and Bounds - buyers are affluent Internet and catalog consumers - busy moms, looking for quality products for their babies and children.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Gathering data easier than understanding it

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September 9, 2010 Check out DMNews on your smartphone Inside CRM/Database Q&A: Clive Maclean, CEO, Euro RSCG 4D Discovery Rose Gordon Clive Maclean, CEO of Euro RSCG 4D Discovery, speaks with DMNews senior editor Rose Gordon about where he wants to take the firm and how he advises clients to find greater ROI in the multitude of customer data now available.   News Marketers to spend $1.8B on location-based advertising in 2015: study Shahnaz Mahmud Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.   Epsilon: E-mail open rates steady, but inboxes increasingly cluttered Mercedes Cardona Consumer e-mail open rates are holding steady, but there are hints that inbox clutter is taking its toll as marketers increase their e-mail volume, according to an analysis of e-mail marketing trends by Epsilon, a marketing services provider, and the Direct Marketing Association's Email Experience Council.   Social firms launch 'Points for Pakistan' charitable effort Shahnaz Mahmud Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, 'Points for Pakistan,' with other social and new media companies. The effort includes data collection, a Facebook page and e-mail elements.   Xerox to launch integrated campaign touting business services Shahnaz Mahmud Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.   Statlistics releases 'Microwave Journal' list Statlistics has released the 'Microwave Journal' list to the market.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Better analytics drive better creative Chuck Sharp Many marketers hate math. Really it's not their fault. Most had some dramatic experience in college where an evil math professor confused them so profoundly that they were scared for life.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Minimize the impact of customer churn in b-to-b John Hood, president, MCH One of the big challenges facing business-to-business marketers is churn in the customer file. Churn is the result of the struggle to replace customers who leave with new customers.   From DMNews' Direct Line Blog Private-sale e-commerce sites ride a second wave Ryan Chatelain After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.