The iMedia 25: Visionaries in digital marketing

November 17, 2010 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: Visionaries in digital marketing iMedia presents its 2010 list of cutting-edge creatives, strategists, and technology innovators. See who made the cut! The real-world way to optimize reach and frequency By Jay Friedman As with all things digital, there is a practical way to identify an appropriate level of impressions and spend for online media. Learn how. How to strengthen your brand with sound By George Guffey Sounds can emotionally connect consumers to your brand. Use these steps to create a unique sonic identity. Advertisement Would you like to drive more traffic from search? Generate more leads from your web site? Get more online conversions and less abandoned carts? If you answered YES to any of these questions, click here to discover how the VeriSign® Trust Seal can help!  Learn more LATEST BLOG POSTS More posts Checking out LinkedIn Companies By Adam Kleinberg LinkedIn in has become one one of the Big Three in social media (along with Twitter and Facebook), but until now there has been little to no reason for brands to give much thought to their presence there. While the professional networking tools for... Brilliant Business Ideas I Learned from Brad Pitt - and other nonsensical nonsense of nonentities. By Josh Minnick "You can learn a lot from a Dummy" ~ some sort of PSA from my childhood. I remember this line, because I firmly believe you can learn a lot from anyone. If you pay attention enough. Life is one big Community College Class, and each and person we... LATEST COMMENT Nice post...it's great to see some best practices content around display ad creative and design. Retargeting is undoubtedly a sure-fire way to boost conversions, but what if you combine that with accurate demographic information so you know that you're targeting... Jennifer Agustin on: 3 elements of a strong display campaign MOST READ ARTICLES 1. Companies that will rule 2011 2. 9 basic tips every digital marketer needs 3. Social media trends to watch for 2011 4. 5 forces that could make Foursquare obsolete 5. 6 ways you're being scammed through search SUMMIT COVERAGE More photos Gary Gruneberg, Director, Media Buying, Kraft See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 11-15, 2010 Phoenix, AZ Summit info Brand Summit Mar 6-9, 2011 Lost Pines, TX Summit info Breakthrough Summit Mar 20-23, 2011 Miami, FL Summit info   Advertisement     LATEST JOBS More jobs Account Manager Supervisor/Associate Director of Client Solutions Trading Desk Manager National Strategic Sales Director Senior Account Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Coco Jones Regional Vice President, Sales, JiWire See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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DMNews: Monster.com debuts 'Monster Success Stories' campaign

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September 17, 2010 Check out DMNews on your smartphone Advertisement Increase Web Site Traffic Display the VeriSign Trust™ Seal near your link in search results to help you stand out from the competition and help increase traffic to your site. Learn more Today's News Monster.com debuts 'Monster Success Stories' campaign Dianna Dilworth Monster.com launched an online marketing campaign September 15 that showcases the success stories of its users. The campaign includes e-mail, CRM, a sweepstakes, social media, online video and banner ads.   Twitter redesign means more brand engagement with consumers, say industry experts Shahnaz Mahmud Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change.   Restaurant.com dishes out e-mail fulfillment service to clients Shahnaz Mahmud Restaurant.com launched an automated e-mail fulfillment service September 15 to give marketers on its roster a boost in delivering incentive-based campaigns. The restaurant-to-consumer matchmaker worked with ExactTarget on the initiative.   From the print edition Preparing for 'do-not-track' legislation Kate Muth Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.   Should Internet retailers print catalogs? The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'   Classified Key Marketing Advantage, a Connecticut based Marketing firm, is seeking experienced, goal-oriented team players to fill key Sales, Customer Service and Support positions in our List Management, Brokerage, Internet and Database groups. Come join a team of innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and where hard work and dedication bring personal satisfaction and financial reward. Please e-mail resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012. In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Dell creative up for review Kevin McKeefery AdAge reported today that Dell's creative account is up for review. Handled by Dell's agency of record WPP since the two companies agreed to a relationship estimated to be worth $4.5 billion, the tech manufacturer has chosen to review creative for its consumer, small, medium and public businesses.   more » Today's lists and databases Active Choice Retirees - ListSolutions Active Choice Retirees - ListSolutions - This file contains more than 6 million retirees who are 55 years of age or older. Each is an active subscriber to magazines and publications that cover a range of categories and interests.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Topguest tackles travel loyalty

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September 16, 2010 Check out DMNews on your smartphone Advertisement Use external data to improve campaign performance and list processing results. Join this 30 minute webinar learning experience to learn how a multichannel retailer applied external data and data hygiene services to its direct-mail campaigns for huge gains. Wednesday, September 22, 2010 at 1 p.m. Central time. Click here to register now! Inside CRM/Database Q&A: Geoff Lewis, CEO of Topguest Ryan Chatelain There's no shortage of geolocation apps these days, but relative newcomer Topguest aims to stand out for travelers.   News Dun & Bradstreet agrees to sell QED assets to MCH Ryan Chatelain Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data.   NetChoice slams consumer data privacy measures Alex Palmer NetChoice has called out website privacy and taxation proposals before Congress, saying they would damage online advertising and publishing. A federal privacy proposal from Rep. Bobby Rush (D-IL) and a discussion draft from Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) shared the top spot on the list.   Valpak to launch deals site Shahnaz Mahmud Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.   UNC-Chapel Hill picks Blackbaud for CRM Alex Palmer The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.   Merkle opens Shanghai office Alex Palmer CRM agency Merkle has opened its first international office in Shanghai, China, the company announced September 14.   Eagle List Company releases Gingrich donors file Eagle List Company has released the Newt Gingrich Conservative Donors file to the market.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Automate to get a grasp on overflow of Web data Gina Cerami When it comes to information monitoring of your brand online, many marketers might pray for an extra hand. It's common to keep track of company mentions on search engines and social networks, but how many companies have resources in place to monitor every reference to their brand across the Web?   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   New data sources for b-to-b lead generation John Coe, president, Sales & Marketing Institute The majority of b-to-b marketing campaigns and budgets are devoted to lead generation. It is also widely accepted that at least 60% or more of the success of a lead generation campaign is dependent on the degree that the list matches the targeted audience and its accuracy.   From DMNews' Direct Line Blog Ritz-Carlton adds rewards program Frank Washkuch The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Valpak to launch deals site

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September 15, 2010 Check out DMNews on your smartphone Advertisement Valassis offers Insights via a FREE Webcast. Consumer psychology has changed; they're redefining themselves as savers. Valassis has studied the shifting consumer landscape — looking at the impact of the volatile economy on consumer confidence as well as the explosion of consumer-driven media. See impact. View webcast now. Today's News Millward Brown rebrands qualitative unit Alex Palmer Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown.   From the print edition Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Ritz-Carlton adds rewards program Frank Washkuch The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'   more » Today's lists and databases Amerilist yacht owners list released The Amerilist Yacht Owners Postal and E-mail list has been released to the market.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Video e-mail marketing on the rise, with hurdles

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September 15, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Video e-mail marketing on the rise, with hurdles Shahnaz Mahmud The use of video in e-mail marketing is growing, but it also presents a range of challenges for marketers.   News Epsilon: E-mail open rates steady, but inboxes increasingly cluttered Mercedes Cardona Consumer e-mail open rates are holding steady, but there are hints that inbox clutter is taking its toll as marketers increase their e-mail volume, according to an analysis of e-mail marketing trends by Epsilon, a marketing services provider, and the Direct Marketing Association's Email Experience Council.   New technology at heart of Ford integrated campaign for 2011 Edge Ryan Chatelain Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.   Opinion Preparing for future deliverability changes: data is key By Tom Sather, director of professional services at Return Path Recent filtering changes at the ISPs are making many marketers unsure of their next move. Here are just five examples of the data already available and how to use it.   Lists and Databases Amerilist yacht owners list released The Amerilist Yacht Owners Postal and E-mail list has been released to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   CAN-SPAM compliance doesn't guarantee e-mail delivery Justin Premick, director of education marketing, AWeber Communications As many e-mail marketers know, to comply with CAN-SPAM you must include an unsubscribe link and your postal address in e-mails, as well as make sure your e-mail headers or subject lines are not deceiving.   From DMNews' Direct Line Blog Ritz-Carlton adds rewards program Frank Washkuch September 14, 2010 The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.