iMedia Agency Summit: How to make your agency indispensible

May 3, 2011 | View online | Forward to a friend
	Agency Summit Updates May 21-25, 2011, Bonita Springs, Florida Privacy Discussion: How does privacy go from being a pain to an asset for a brand, and why should it matter to your clients? Do consumers appreciate when brands are more transparent? Join leaders from VivaKi , Dell, and Evidon as they discuss how to make lemonade from the privacy lemon. Roundtables & Town Hall: We all know that the client relationship can be a fragile one. How can you make your agency indispensible, transforming your client relationship from being a marketing partner to a business partner? Moderated by Neil Perry of PopTent, this session will give a glimpse at the satisfaction levels of brand marketers and their agencies. Brand Summit Updates June 12-15, 2011, Albuquerque, NM Summit Host: Jeffrey Hayzlett, Best-selling Author, Business Change Agent & Marketing Expert Insight Address: A new breed of socially empowered consumers are making more informed purchase decisions for the holiday season. Marketers need to understand this behavior to make meaningful connections with current and potential customers. Jeffrey Grau, Principal Analyst for eMarketer, shares insights on how purchase decisions are made, and how marketers can create more relevant digital marketing campaigns. Event Coverage ARTICLES By Jodi Harris Why Sergey Brin is responsible for advertising's failures Human nature and advertising go hand in hand. But is our online monetization model creating a disadvantage for both? Consider Jaron Lanier's theory on technology's role in society. By Lori Luechtefeld The future of the app There's no denying that mobile marketing is at last coming into its own. So now what? AKQA Mobile's Tina Unterlaender offers some surprising thoughts on how the mobile world is likely to evolve. BLOGS By Andrew Edwards The Amazing Underpowered World of Web Analytics The superiority of measurable media, loudly proclaimed as the very reason why ads have gone to the web, and the reason why news printed on dead trees is itself dead or dying, and...		Next Event Agency Summit May 21-25, 2011 Bonita Springs, Florida View agenda Upcoming Events Brand Summit - Holiday Season Marketing June 12-15, 2011, Albuquerque, New Mexico  Summit info     Request invite Entertainment Summit June 28, 2011, Beverly Hills, CA  Summit info     Request invite Brand Summit September 11-14, 2011, Coronado, CA  Request invite Event Photos Tommy Pizzo, RVP, East Coast Sales, BrightRoll Ian Wallin, SVP, Digital Ad Sales, TV Guide  View full gallery Videos What can marketers learn from the Bing case study? How do you break into a market where the competitor has 70% market share? Find out what your company can learn from Bing's success story.
The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.

Humor & persuasive marketing at the iMedia Agency Summit

April 5, 2011 | View online | Forward to a friend
	iMoms Summit Updates May 1-4, 2011, Amelia Island, Florida Master Class: "Mom-sumers" come in a variety of technographic flavors, uniquely defined by their mom status, generational experiences, and daily lives. Find out how a good marketer can make deeper connections by leveraging the latest tech-enabled behaviors, content, and platforms impacting the mom demographic. Lori Schwartz, Chief Technology Catalyst NA, McCann Worldgroup will provide some special insights to help you plan for where tomorrow's tech-moms are headed. Master Class: Busy moms use digital media in different ways throughout the day to carve out a slice of "me time." In this session, Jessica Jensen, VP of Shine and Women's Lifestyles at Yahoo, will examine how marketers can leverage this understanding to connect with moms at the right time, in the right way. Jessica will also offer her perspective on how the tablet/computer is radically changing the way moms will consume media and marketing messages. Agency Summit Updates May 21-25, 2011, Bonita Springs, Florida Keynote Discussion: In a world where agencies have taken on the role of publishers, brands have become content syndicators and curators, and vendors like Comcast are selling traditional marketing services. Navigating the expanse of gray space is no easy task. Join us in analyzing this changing landscape with thought leaders from Comcast, iCrossing, Catalyst SF, and Initiative U.S. Keynote: Anyone who has ever enjoyed a funny YouTube video would agree that ideal forms of humor can help create engaging, memorable, and influential media. As Mitch Earleywine, Ph.D., SUNY Albany contends, with humor it's a matter of style, type, audience, and pertinence that makes the difference between success and failure. Mitch's session will detail the styles of humor most conducive to building relationships and enhancing persuasion. He will also explore how we can exploit this resource to stand out among the crowd. ad:tech San Francisco April 11-13, 2011, Moscone West Visionary Keynote: Join us for three exciting mini-keynotes from PepsiCo, Zynga, and LivingSocial as they explore resources to ensure that your brand is "digitally fit," integrated into new environments, and reaching consumers on a local level. Startup Spotlight Series: Hear from 16 start-up companies with promising services and technologies for brands and marketers in four categories: mobile, social, data, and shopper marketing. One winner selected in each category will receive the ad:tech Innovation Award. Event Coverage ARTICLES By Lori Luechtefeld The new innovation: 6 crowdsourcing best practices Your brand is whatever your customers say it is. Learn how to broaden your ideation process to incorporate the wisdom of the crowds. By Lori Luechtefeld The most underestimated social media asset Your employees are the most valuable assets your brand has in forging social media connections. Learn how to inspire and enable your workforce. BLOGS By Peter Platt Inspired Over the last few years I've attended every Breakthrough summit and they seem to just keep getting better. This year's theme was focused on the future of media and technology, and we had...		Next Event iMoms Summit May 1-4, 2011 Amelia Island, Florida View agenda Upcoming Events Agency Summit May 21-25, 2011, Bonita Springs, Florida  Summit info     Request invite Brand Summit - Holiday Season Marketing June 12-15, 2011, Albuquerque, New Mexico  Summit info     Request invite Entertainment Summit June 28, 2011, Beverly Hills, CA  Summit info     Request invite Event Photos Jennifer Wainwright, Marketing Manager, Valvoline, a Division of Ashland, Inc Kevin Hung, Associate Media Director, Crispin Porter + Bogusky  View full gallery Videos The power of brand relationships Learn how the influence of non-conscious decision-making on brand relationships is of critical importance to digital marketers.
The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.