iMedia Kicks Off 2012 In Iconic Fashion

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	iMedia Kicks Off 2012 In Iconic Fashion February 5 - 8, Bonita Springs, Florida
			iMedia's February Brand Summit will focus on Iconic Branding and offer senior brand marketers real world insights and tools to create memorable consumer experiences that go beyond the product efficacy and drive the bottom line. iMedia has lined up leading iconic brands, insights and case studies in an all out blitz that tackles creating rich brand experiences in every component of the digital plan. Summit Site
	Featured Speakers
			Scott Roen VP Digital Marketing & Innovation, American Express Membership certainly has it's privileges. Learn how one of America's most iconic brands, American Express, has built on its brand prestige to connect with and help the small business community across its Open Forum platform with a wealth of digital assets and resources for small business owners. Jen Sey SVP Marketing Dockers Tim McAtee IPG Media Lab Research Director Dan Lyons Newsweek Technology Editor
	Sample of Confirmed Brands

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iMedia Summits: What your brand can learn from Apple

December 12, 2011 | View online | Forward to a friend
	February Brand Summit Updates February 5-8, 2012, Bonita Springs, FL Keynote Address: Jen Sey, SVP marketing for Dockers, reveals how the Dockers brand leveraged the most traditional "event" media — The Super Bowl — to create a digital firestorm for Dockers, and how the brand turned its marketing approach upside down in the last two years by prioritizing all aspects of digital, ecommerce, traditional digital, and social to maintain its iconic status. Dinner Address: Dan Lyons, Newsweek's technology editor, penned "The Secret Diary of Steve Jobs," a witty, entertaining, and insightful blog that became a must-read in Silicon Valley and beyond. In the persona of "Fake Steve," Lyons produced hundreds of articles about Apple and developed a deep understanding of the company's success. Join us as he demonstrates what brands can learn from Apple. Insight Address: Online display advertising has become cluttered with decreasing ad quality. IPG Media Lab and SAY Media partnered to quantitatively test the hypothesis that a "clean" site produces more value for advertisers, a better user experience, and higher CPMs through increased quality and scarcity. Join us as Tim McAtee, IPG's research director, presents one of the first data sets of its kind at the iMedia Summit. Event Coverage ARTICLES By Rich Razgaitis 5 steps to success with daily deals If you're a business owner, it's important to be prepared prior to running an online deal. You can easily find success with group buying by following these guidelines. By Adam Grenier 4 mobile lessons big brands can learn from startups More and more big brands are building mobile campaigns, but many of them don't represent substantial solutions for their customers. Here's where they're going wrong. BLOGS By Amanda Van Nuys Mobile Engagement Can Drive Significant Holiday Spending This Year On the Eve of Black Friday, I walked by a long line circling Best Buy in San Jose, CA. Hundreds of people--young and old--were waiting patiently for the electronics giant to open their...		Next Event Brand Summit February 5-8, 2012 Bonita Springs, Florida View agenda Upcoming Events Video Summit March 25-28, 2012 San Antonio, TX  Summit info     Request invite iMoms Summit April 22-25, 2012 Orlando, FL  Summit info     Request invite Event Photos Videos Duncan Watts, author of "Everything is Obvious, Once You Know the Answer," shows that messages on Twitter don't spread through a predictable set of influential hubs.
The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.