iMedia Video Summit Upfronts: A preview of exciting original programming coming to the web

March 13th, 2012 | View online | Forward to a friend
	March Video Summit Updates March 25-28, San Antonio, Texas Summit Host: Shelly Palmer, Managing Director, Advanced Media Ventures Group, and a leading expert on, and contributor to, innovations in electronic media and entertainment that are driving much of the new economy. Keynote: After years of promise, technology has finally enabled the TV business to begin offering advertisers a new line of products and services centered around targeting, interactivity, connectivity, and accountability. What are these applications? What is the scale? How will they get executed? Who will lead that charge? Join Michael Bologna of GroupM as he presents "A New Era of Television: Technology's Impact on the $70 Billion Gorilla." Video Content Upfronts: The investment in original programming for the web is reaching major new heights. YouTube and Hulu alone have each publicly committed to $500 million in programming for 2012. In April, the first formal cooperative Upfronts for online content takes place in New York, with the participation and support of Google/YouTube, Hulu, AOL, Yahoo, MSN, and Digitas among others. Join Paul Kontonis of Digitas as he takes iMedia attendees through a preview of some of the exciting original programming coming to the web. Event Coverage ARTICLES By Lucia Davis Horror stories from agency clients Back in November, I aired the client woes of a few anonymous agency people, in the spirit of unity -- who doesn't have a story about a jerk they'd like to tell? In this article, the clients are the ones doing the talking. I've organized the stories into five "commandments" of good agency behavior. Follow these and you should be in the clear. If you don't, you might end up here in the near future. You've been warned! By Adam Kleinberg 7 reasons your co-workers hate you Every one of us can relate to a story about a manager we've hated -- and every manager out there could stand to look in the mirror for opportunities to perform a bit better. You start out in your job as a doer. You do tasks. If you do them well, you become a manager. Then it's your job to get other people to do the tasks as well as you once did. For the official "manager," those people are your employees. What about the rest of us? I've got news for you: We are all managers. BLOGS By Kyle Montero Google's new privacy policy kicks in "Warnings" may be too soft of a word, as typically composed friends scrambled urgently to erase their Google search history before what many perceived as the apocalyptic launch of Google's new privacy policy. And, now that the day has arrived, and Google streamlines its understanding of user interests, likes, and hates, I have one question to ask: Is this something to fear or simply a tempest in a teapot?		Next Event Video Summit March 25-28, 2012 San Antonio, Texas View agenda Upcoming Events iMoms Summit April 22-25, 2012 Orlando, Florida Summit info Request invite Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Request invite Event Photos View full gallery Videos Watch as Erin Matts, global director of digital connections at Anheuser-Busch InBev, shares tactics on how they tackle sports marketing.
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iMedia Video Summit: Paid vs. owned media, the marketer's quagmire

February 14th, 2012 | View online | Forward to a friend
	March Video Summit Updates March 25-28, San Antonio, Texas Opening Keynote & Table Talks: Intel's Brian David Johnson discusses the future of the TV everywhere, how consumers will engage with multiple screens, and where advertisers and marketers fit in. Insight Presentation: "The Era of Untethered TV." This will be a first look at ABC's Ad Lab research about TV viewing and ad effectiveness on mobile devices with Adam Gerber of ABC Television Networks. Mosaic Session: Evolved research of this medium shows that various video placements have radically different costs, engagement, and impact. So what is a marketer to do? Invest advertising dollars in pre-roll ads? Shift budgets to softer forms of promotion like webisodes, sponsored content, and social video? Or bet it all on viral video? Join Kevin Nalty, Marketing Director for Johnson & Johnson, as he addresses the marketer's quagmire of "paid vs. owned" when it comes to online video strategies. Event Coverage ARTICLES By Ericka Weinstein 4 key capabilities for the modern agency Technology continues to advance digital marketing, so what steps are you taking to keep up? Check out these essentials for agency success this year. By Jennifer Marlo How to build strong partnerships with your clients Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony. BLOGS By Tony Zambito 7 Burning Questions for the B2B Marketers in 2012 Asking good questions was seared into my mental consciousness by several mentors early in my career. The premise being that good questions help you to focus and to get to the heart of what matters most. Here's what I've learned over the years: it is hard to do and it takes practice!		Next Event Video Summit March 25-28, 2012 San Antonio, Texas View agenda Upcoming Events iMoms Summit April 22-25, 2012 Orlando, Florida  Summit info     Request invite Agency Summit May 20-23, 2012 Colorado Springs, CO  Summit info     Request invite Event Photos Christopher Cox, Global Digital Communications Manager, The Hershey Company Beth Wadsworth, Manager, Community Development Central, iMedia  View full gallery Videos This case study, presented by Alphabird CEO Chase Norlin, illustrates how a harmonious digital ecosystem of audiences, media buyers, and publishers is not fantasy, but a circle of life.
The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.