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Wednesday, September 5, 2012

Preview: 2012 Shop.org Annual Summit

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September 5, 2012

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News about digital retail commerce

What's in store at the Shop.org's 2012 Summit?

More than 4,000 attendees will soon head to Denver for the 2012 Shop.org Annual Summit. The Summit will take place Sept. 9-12 at the Colorado Convention Center.

The Summit will commence with a one-day Online Retail Boot Camp, where you'll learn the latest e-commerce best practices. In the EXPO Hall, you'll have access to more than 200 solution providers showcasing their products as well as a variety of roundtable and networking opportunities. The Summit also offers new creative and strategic programming sessions this year, hosted by RAMA, NRF's marketing division.

We'd like to offer Shop.org SmartBrief subscribers and Summit '12 attendees a sneak peak at how the Summit's topics relate to the latest news in digital commerce. If you like what you see and aren't a subscriber, sign up today for free! The Summit also offers a free mobile app for instant access to everything happening at the show, and new creative and strategic programming sessions this year hosted by RAMA.

Can't make the Summit this year? Follow all the action on Twitter with hashtag #shoporg12.

The insider's guide to Denver: How to make the most of your trip to Shop.org's 2012 Annual Summit
Shop.org Blog (8/21)

Customer Experience & Conversion

Sernovitz: 3 examples of great word-of-mouth marketing
New York Times bestselling author Andy Sernovitz will speak at the Digital Retail Boot Camp portion of Shop.org's upcoming summit. Sernovitz is famous for his word-of-mouth marketing strategies, but recently told Shop.com that word-of-mouth isn't just about strategy. "It's a fundamental philosophy" that values what customers say as a "more powerful and sustainable" way to spread your message than any traditional ad campaign, he said. Shop.org Blog (7/6)

How up-to-date is your digital game plan? The 2012 Shop.org Annual Summit will kick off with its Online Retail Boot Camp, a day-long event designed for e-commerce newcomers and veterans alike. You'll learn the latest in word-of-mouth marketing, optimizing your paid search dollars, e-mail marketing best practices and more.

For mobile conversions, don't confuse data with analysis
E-commerce vendor Monetate recently reported a significantly lower conversion rate among mobile users compared with conversion rates for PC and tablet users. But lower rates don't necessarily mean mobile users are making fewer buys, says digital commerce expert Evan Schuman. More likely, it means that consumers are perusing their smartphones "in places where payment card -- and address -- typing may not be optimal," and making actual buys later. StorefrontBacktalk (8/22)

Join Chairman Sponsor Certona as they host the Big !dea Session 'Blending True Personalization and Dynamic Merchandising to Drive More Revenue per Visit' on Tuesday, September 11th at 3:30. Also don't miss Certona's roundtable discussing how to 'Deliver the Complete Customer Experience Using Data Driven Personalization and Content Full Landing Pages' on Wednesday, September 12th at Noon. Visit Booth 617 for your chance to win an iPad!

Omnichannel & Multichannel Retail

E-commerce 2.0: How to succeed in the 2nd generation
Fifteen years after the first wave of companies such as Amazon took the e-commerce industry mainstream, a second generation has emerged -- and they've learned to play by different rules, says startup expert Will Hsu. Among the new fundamentals are building supply chain competencies early, using retail alongside online retail, and planning customer acquisition and retention strategies before you go live. Forbes (8/23)

Where's the digital retail industry heading? Don't miss the 2012 Shop.org Annual Summit keynotes, which will include Toys R Us Chairman and CEO Jerry Storch, Facebook Global Vertical Marketing Director Mike Fox, Nordstrom Direct President Jamie Nordstrom and Google Product Management Vice President Sameer Samat.

Infographic: The rise of smartphone-based e-commerce
Smartphone traffic on major e-commerce sites has "more than doubled in just one year," according to a recent report by marketing technology business Monetate. This infographic visualizes the report's data on mobile commerce, including competition between the iPhone and Android, and makes clear that mobile commerce is only going up. Mashable (8/22)

Take advantage of the 2012 Shop.org Annual Summit EXPO Hall: The EXPO Hall is a must-see this year, with BIG !deas Sessions, 18 roundtable discussions, EXPO tours and more. Be sure to check out the exhibitors list before you come, and don’t forget that all retailers can register for a free EXPO pass.

How to Convert Non-Responding Shoppers to Loyal Customers through Personalization
In the sixth installment of Certona's Personalization Metrics series, readers can learn: the value of those who respond to site recommendations, how to enhance the shopping experience and test strategies to help increase the percentage of your most valuable customer segment. DOWNLOAD NOW

Digital Marketing

4 easy-to-fix online marketing mistakes
In the fast-changing e-commerce world, online marketers struggling to keep up might find themselves making some common mistakes, which are also easy to correct, according to several industry experts. Speakers from Shop.org's upcoming Boot Camp share their fixes for correcting ad copy that doesn't work, insufficient analysis, poorly designed site navigation and limited access to data. Shop.org Blog (8/22)

The Doctors Are In at the 2012 Shop.org Annual Summit: Need a diagnosis? Register to get one-on-one help from an industry consultant with your conversion rates, website design, digital marketing strategy or anything else you have questions about. Sign up early!

The most common mistake that e-commerce leaders make
The major issues e-commerce businesses currently face include a lack of leaders with the "mix of new and old skills [needed] to run large digital commerce companies" and consumers' rising demand for corporate transparency, according to Michael Zeisser, Liberty Media senior vice president and Shop.org Summit keynote speaker. The No. 1 mistake made by e-commerce leaders? Taking their users for granted, according to Zeisser. Shop.org Blog (6/7)

Crocs' CMO talks brand development, engagement
This year marks Crocs' 10th year in the business, and in that time the company has grown into a global business worth more than $1 billion. Crocs' chief marketing officer, Andrew Davison, talks about how the shoe company's identification of the target customer and its significant brand awareness helped Crocs grow into what it is today, and how the company will continue developing innovative products and driving brand engagement in the future. Retail's BIG Blog (8/29)

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org.

This SmartBrief was created for fashionarchive@gmail.com

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	Recent Shop.org SmartBrief Issues: Tuesday, September 04, 2012 Friday, August 31, 2012 Thursday, August 30, 2012 Wednesday, August 29, 2012 Tuesday, August 28, 2012			Lead Editor: Megan Conniff Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004

Tuesday, July 31, 2012

iMedia's Brand Summit - Loyalty for Life

VIEW ONLINE

Overview | Agenda | Location | Request Invite | Speaker Submission

iMedia's Brand Summit - Loyalty for Life
September 9-12, Coronado, CA

Today's brand marketers have a tough job. They must not only convert first time buyers into lifetime loyalists, but in a climate of comparative shopping, price wars and copycats, they strive to resonate with customers on a deeper level in order to keep their attention. Join iMedia's Brand Summit for inspiration and tactics on how your brand can grow its base of customers into a loyal army ready and willing to sign on for life and convert their friends and families.
Summit Site

Bonus: Get Naked!

iMedia is proud to welcome back Jeff Rosenblum, documentary writer and director of "The Naked Brand," to this year's Brand Summit! As a special exclusive treat, Rosenblum will share clips, behind-the-scenes footage, research and lessons learned from his groundbreaking new film.

Featured Speakers

Summit Host: Nick Sheth
Senior Director, Global Business Development, Gap, Inc.
He leads the global online marketing and business development efforts for all of the Gap Inc. brands including Gap, Old Navy, Banana Republic, Piperlime and Athleta. Previously, he led the sales and business development efforts for Like.com, and spent several years in Europe and the United States with Yahoo!.

	Julia Fitzgerald Chief Digital Engagement Officer Sears
	Brian Wallace VP, Strategic Marketing Samsung
	Mark Vaiciulis Global Marketing Manager Intel

Sample of Confirmed Brands

Request an invite to iMedia Agency Summit

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Thursday, July 5, 2012

iMedia Next Wave Start-Up Challenge and Showcase â€“ Last Chance, Nominate Now.

Advancing the business of interactive media and marketing

iMedia's 2nd Annual Next Wave Start-Up Challenge and Showcase nominations close in just 24 hours! Have you nominated your favorite mobile start-up yet? We need your help to recognize and celebrate the early-stage companies redefining mobile marketing as we know it. Your expertise will ultimately determine the finalists that will be given the opportunity to pitch their innovation at the iMedia Breakthrough Summit October 14-17 to over 300 senior marketing executives in Austin (Lost Pines), Texas.

Nominations

iMedia is accepting nominations for early stage* companies in the following timely categories until 11:59:59pm PST July 6:

Mobile Entertainment
Types of start-up companies include video apps, socialTV, audio, augmented reality and gaming applications with a focus on consumer entertainment. Non-commerce related mobile search also falls into this category.
Mobile Shopping & Commerce
These companies may include technology apps that serve as a bridge between digital and brick & mortar, POS, in-store mobile shopping applications & QR codes, etc. Also included may be start-ups with emphasis on virtual and digital commerce on mobile platforms such as mCommerce, eCommerce, social commerce, virtual goods, NFC, etc.
Mobile Campaign Management & Analysis
These companies include all the backend mobile campaign management, including cross-platform ad-serving, measurement, attribution, analytics, and other mobile campaign management.

Submit your nomination now.

About iMedia

iMedia is a community that inspires and propels the industry's most powerful digital marketing partnerships, professionals and ideas through events and media. The company was founded in September of 2001 and is a subsidiary of dmg :: events.

Attend iMedia's Breakthrough Summit: Join iMedia's Breakthrough Summit, Mobile: Within Reach, for all the mobile technologies, consumer trends, and marketing strategies that break down marketing silos. Learn how to be to be in your consumers' pocket, wallet and mind throughout their day.

* Early stage is defined as less than three years in market (launched after May 20, 2009), with outside funding of less than $5 million (as of May 20, 2012)

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Thursday, June 7, 2012

Special Announcement: Check out the all new dmnews.com

Direct Marketing News Launches Brand New Website!

Perusing www.dmnews.com today? You'll certainly notice a few changes. To better serve the needs of our readers, Direct Marketing News embarked on an intensive redesign process including a revamp of its look, feel and functionality.

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Just a few of the new and enhanced features on www.dmnews.com:

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And of course, you can access our entire issue archive with a single click at the top of each page on the site.

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Thanks for reading. We hope you enjoy the new www.dmnews.com experience!

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