DMNews: Fortune Small Business bumped to custom publishing

August 1, 2008 Advertisement Today's News Forrester Research acquires JupiterResearch for $23M Chantal Todé July 31, 2008 Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.   Wunderman acquires Moscow digital shop Actis Chantal Todé July 31, 2008 In a move to bolster its position in Russia, Wunderman has acquired Moscow-based digital shop Actis Systems. Actis has completed more than 700 commercial Internet projects in 26 countries for clients such as Microsoft, Canon, MTV and VimpelCom.   FTC releases report on marketing food and beverages to kids Ellen Keohane July 31, 2008 The Federal Trade Commission (FTC) has released the results of a study it conducted on food and beverage marketing to children and adolescents. The report, which was prepared by the FTC at the request of Congress, stresses the importance of self-regulatory initiatives by the food and beverage industry — as well as entertainment and media companies.   WV, FL state agencies tap Experian data software Lauren Bell July 31, 2008 The state unemployment insurance agencies of West Virginia and Florida have both signed on to use Experian's data quality software.   Fortune Small Business bumped to custom publishing Lauren Bell July 31, 2008 Time Inc. has moved production of its Fortune Small Business magazine (FSB) from its Fortune/Money Group to its Content Solutions custom publishing division.   TrialPay adds gifts/gourmet category Bryan Yurcan July 31, 2008 TrialPay, an online payment platform, has added a "gifts and gourmet" category to its services. The service will seek to combine offers from advertisers that would appeal to consumer shopping on e-commerce sites related to that category.   Servicemen's household list newly available Bryan Yurcan July 31, 2008 ListSolutions has released the Army and Navy Military Households list to the market. The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at List Solutions.   In This Week's Print Edition Semantic technology increases value of online reviews Sara Holoubek July 28, 2008 For the average consumer, online product research is a double-edged sword. While Web 2.0 platforms have facilitated the creation and distribution of user-gener­ated reviews, sorting through these articles and comments can be a daunting task for the consumer. The very same technol­ogy built to improve the Web has actually made the Web a bit more unwieldy.   Showcasing creative campaigns from Pentax, Captain Hope's Kids and Align Technology July 28, 2008 Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.   Today's lists and databases Affluent Investors August 01, 2008 New List - Affluent Investors - Dunhill International List Co. - Description: This file contains people who have invested in mutual funds, tax shelters, private placements, and stocks and bonds. These individuals maintain sizable investment portfolios and want to be kept informed of business, finance and investment opportunities.   Direct Response College Students August 01, 2008 New List - Direct Response College Students - Lighthouse List - Description: This file contains college students who have responded to direct response offers through a variety of channels. Home and school addresses are available.   Herbal Market One Health Supplement Buyers August 01, 2008 New List - Herbal Market One Health Supplement Buyers - Leon Henry Inc. - Description: This file contains indi­viduals who have purchased all-natural herbal vitamins and supplements from Herbal Market One. These buyers are 98% female, between ages 40 and 50.   Charging Everything - MOB Moms Credit Card Buyers August 01, 2008 New Selects - Charging Everything - MOB Moms Credit Card Buyers - Infocore - Description: This file contains mothers with young children who charge pur­chases frequently. They have an average of five credit cards and rarely use cash for purchases. Most of these buyers are less than 35 years of age.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews Search Marketing Showcase

Search Marketing Showcase August 18th SES San Jose special show issue

DMNews will be distributing the August 18th edition at SES San Jose. In order to allow search marketers to capitalize on this special issue, the August 18th issue will include the first ever Search Marketing Showcase. Located amongst the issue‘s features, the Search Marketing Showcase will be a designated section for search marketers to promote their products and services to the largest and most current readership* within the direct marketing industry, while allowing you to promote your participation and drive traffic to your booth at the SES San Jose show.
Search Marketing Showcase special rates: These rates are per insertion	1/4 page $2,300	1/2 page $4,000
Space within the Showcase is extremely limited and available on a first –come, first-serve basis. Final Space Deadline: Monday, August 4th Final Copy Deadline: Monday, August 11th For more information or to reserve space; please contact: Craig Bailey ph: 646-638-6173 email: craig.bailey@dmnews.com *DMNews reaches 50,300, 100% one-year qualified direct marketers each week. Source: June 2008 BPA Audit

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DMNews' Database Weekly: Redskins add "fast lane" as fan perk

July 31, 2008 News Redskins add "fast lane" as fan perk Lauren Bell July 30, 2008 The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.   Webloyalty acquires Incentive Networks Lauren Bell July 30, 2008 Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed. The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services.   Dow Jones looks to networking data Lauren Bell July 29, 2008 Dow Jones says that the latest version of its G2 business and relationship intelligence system will allow clients to integrate data from b-to-b social networking tools. The G2 technology maintains real-time databases of companies and executive contacts by crawling the Web for information — which is then used for relationship mapping among colleagues and contacts.   HomeVestors taps Microsoft for CRM Lauren Bell July 25, 2008 HomeVestors of America Inc. will begin using Microsoft Dynamics CRM 4.0 in its corporate offices and all 240 franchise offices in an effort to improve tracking of its three-way sales cycle across the company. Microsoft Dynamics CRM will help HomeVestors track leads and purchases when HomeVestors is buying houses, monitor repairs on the houses and track the resale of the houses.   ValueClick adds to behavioral targeting capabilities Lauren Bell July 24, 2008 ValueClick Media has released Precision BT, a new behavioral targeting suite for online advertisers. Precision BT's Precision Profiles tool uses the databases of ValueClick and its clients to fuel algorithms that determine the likelihood that an online consumer will behave a certain way or be interested in a certain offer.   Column Getting to know your customer Melissa Crowe, VP of marketing services, VistaPrint July 30, 2008 When I first entered marketing, one of the things that appealed to me was gaining a better understanding of the customer and, in turn, making products interesting to the consumer and increasing revenue for my company or clients. Many times, marketers build their ads and other creative materials based on gut feelings or research, such as focus groups or surveys.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Maximize list rental for vertical markets Kayle Plotkin, VP of new business devel­opment, Statlistics July 30, 2008 Vertical marketing prospers within the b-to-b list rental marketplace. There is a publica­tion for every business, and every aspect of business. How can these publications maximize list rental? What generic selections can be offered to entice new mailer use, and expand testing oppor­tunities? Where shall we position the list for the greatest exposure, and how can we bring excitement for the out of market users?   The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Capital One files response to USPS NSA dismissal request

July 31, 2008 Advertisement Today's News Rosetta's Brulant acquisition makes a large interactive shop Chantal Todé July 30, 2008 Rosetta's acquisition of Brulant brings together two midsize interactive agencies to form one of the largest independent interactive agencies with expertise in consumer insights, digital implementation, e-commerce and interactive marketing.   ABC approves new testing, measurements at board meeting Lauren Bell July 30, 2008 The Audit Bureau of Circulations (ABC) board approved measures yesterday that are expected to help magazines and newspapers reduce costs and stay agile in the shifting print marketplace.   Webloyalty acquires Incentive Networks Lauren Bell July 30, 2008 Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed. The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services.   SDI acquires Verispan, joining healthcare services companies Bryan Yurcan July 30, 2008 Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create a longitudinal database serving the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments; and combine SDI's patient data analytics with Verispan's syndicated patient data and audit-based analytic services, according to SDI.   Redskins add "fast lane" as fan perk Lauren Bell July 30, 2008 The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.   New Web-savvy Latinos list July 30, 2008 List Bargains has announced the Techno Savvy Hispanics list to the market. These are Hispanic consumers who have a personal computer in their homes and use it as part of their every day lifestyles, with an average income of $60,000.   In This Week's Print Edition Global mobile worth the effort, pros say Ellen Keohane July 28, 2008 The Mobile Marketing Associa­tion released a global code of conduct earlier this month, in order to address the specific challenges that marketers face within the mobile chan­nel. The document outlines a number of privacy principles intended to guide companies as they incorporate the mobile channel into their marketing campaigns worldwide.   Sorting out postal law Ellen Keohane July 28, 2008 The PRC's Langley discussed challenges for the US mailstream.   Today's lists and databases Eastbay Catalog Blow-in July 31, 2008 Inserts - Eastbay Catalog Blow-in - List Services Corp. - Description: This file contains inidi­vudals who are readers of the Eastbay catalog, which offers high end athletic apparel.   Clinics/Group Outpatient Facilities July 31, 2008 New Selects - Clinics/Group Outpatient Facilities - Customized Mailing Lists - Description: This file contains a compi­lation of clinics and outpatient facilities that offer various health services to their community. They often serve the poor, needy, underprivileged, and aged.   MENC - The National Association for Music Education July 31, 2008 New Selects - MENC - The National Association for Music Education - American List Counsel - Description: This file contains members of the largest nonprofit organization dedicated to the advancement of music education at the national and local levels.   ValueDirect Member Masterfile July 31, 2008 New List - ValueDirect Member Masterfile - Macromark - Description: This file contains individu­als who are members of ValueDirect, a service that provides opportunities for consumers to save money on high-ticket items such as real estate, automobiles, art, jewelry and furniture.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Facebook Pages offer brands a powerful presence Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic? Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Capital One files response to USPS NSA dismissal request

July 30, 2008 Advertisement V12 Group "Effortless Email Marketing" Clients cutting marketing buys? Email Marketing is the answer to getting the most out of shrinking budgets and we can help. As an industry leader in turnkey, highly responsive consumer email campaigns, our data is producing maximized ROIs for strapped marketers. The result is a cost efficient approach to acquiring new customers or enhancing current relationships. more To start today contact us at: (732) 842-1001 | sales@v12group.com | Request Info Today's News Capital One files response to USPS NSA dismissal request Bryan Yurcan July 29, 2008 On July 28, Capital One responded to US Postal Service request to dismiss a complaint it made with the PRC on June 19 alleging that the USPS "unduly discriminated" against the company. The company claims it was denied a Negotiated Service Agreement under the same terms as one approved to Bank of America Corp.   Dow Jones looks to networking data Lauren Bell July 29, 2008 Dow Jones says that the latest version of its G2 business and relationship intelligence system will allow clients to integrate data from b-to-b social networking tools. The G2 technology maintains real-time databases of companies and executive contacts by crawling the Web for information — which is then used for relationship mapping among colleagues and contacts.   Jelly Belly relaunches site Ellen Keohane July 29, 2008 Candy company Jelly Belly will relaunch its Web site this week, in a move to make the site more consumer friendly. "This is a site that is much cleaner in look and feel than what we have today," said Jason Marrone, e-commerce marketing manager for Jelly Belly.   Robinson radio launches direct response network Mary Elizabeth Hurn July 29, 2008 Robinson Radio Inc., an advertising agency focused on direct response radio, has launched Robinson Radio Network LLC (RRN), a national ad firm solely focused on developing and placing long-form radio programming. These advertisements can be up to 60 minutes in length.   Indiana Symphony Orchestra looks to expand into mobile marketing Dianna Dilworth July 29, 2008 In an effort to reach younger patrons, the Indianapolis Symphony Orchestra (ISO) and its e-mail marketing partner ExactTarget are looking to use the latter's new SMS marketing service. The two organizations are working together on a mobile marketing program, which the ISO plans to begin testing next summer.   J Marco package insert program July 29, 2008 RMI Direct has released the J Marco package insert program to the market. J Marco is an upscale catalog that reaches buyers of products such as stylish women's apparel, jewelry and shoes.   In This Week's Print Edition Target the tech trenches Bryan Yurcan July 28, 2008 If you want to reach busy IT professionals who are already bombarded with information, relevant and focused content is essential.   E-mail remarketing can re-engage July 28, 2008 Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. Four experts offer strategies.   Today's lists and databases Americana Review — Farmland Families July 30, 2008 New List - Americana Review — Farmland Families - List Connection Inc. - Description: This file contains individuals who live in rural America. These farmers earn a middle-class living and use their disposable income to purchase traditional consumer goods and services.   Human Resource Executives July 30, 2008 New List - Human Resource Executives - Amerilist - Description: This file contains individu­als who are human resource executives and personnel administrators. These professionals are involved in a wide range of corporate issues, including collective bargaining, compensation, motivation, development and training.   LivePath Direct Response Payday Loans and Cash Advance July 30, 2008 New List - LivePath Direct Response Payday Loans and Cash Advance - Lighthouse List - Description: This file contains people who have responded to a multichannel payday loan or cash advance program. This self-reported, age 18 and over, third-party verified database can be used forfinancial or credit offers.   Investorfriends.com E-mail File July 30, 2008 E-mail - Investorfriends.com E-mail File - The Information Refinery - Description: This file contains individual investors and speculators who subscribe to online newsletters and seek editorial information and content related to stock investing, precious metals, commodities, foreign currencies and real estate.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Great career opportunities in the Southeast . . . Crandall Associates, the executive search firm in business since 1973, is currently conducting executive searches for 2 different companies in the Southeast. We want to leave no stone unturned in identifying top talent for our valued client companies. Please review these opportunities to see if they might be of interest for you personally, or perhaps you know of someone who might be ideal: President - North Carolina My client, a cataloger of consumer products geared towards happy occasions, is located in North Carolina. They have been enjoying impressive growth, and they have aggressive goals for future growth. They have asked us to identify a President who will envision and direct the long and short range corporate goals, plans and policies. This position manages a management team of 6, plus 60 indirect reports. The ideal candidate must have a 4-year degree (MBA preferred), with a minimum of 10 years of experience in the consumer catalog/ecommerce arena, working for companies with annual sales of at least $50 million. Strong direct marketing skills, as well as financial skills, are required for this opportunity. Creative Director - Georgia My client is a collectibles cataloger that is a leader in their market niche. They have asked me to recruit a Creative Director to oversee all creative projects, and manage a creative department staff of 7 people. This position, which requires a design background, supervises layouts for catalogs, web pages, email, and all graphics related media. Both positions offer excellent compensation packages, and provide comprehensive benefits packages. My clients will pay relocation expenses. Please forward resume to Wendy Weber at Crandall Associates, Inc.: wendy@crandallassociates.com, or phone 516-767-6800 for additional details. Thank you! MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Facebook Pages offer brands a powerful presence Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic? Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
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