DMNews' SearchBuzz: Search tech demo extravaganza wrap-up

August 5, 2008 Advertisement Latest developments in search marketing, from the editors of DMNews: Feature Search tech demo extravaganza wrap-up Sara Holoubek August 04, 2008 Our industry spends a lot of time talking about search. From newbies to experts, I have to think that we are cranking out content at unprecedented levels. There are no less than 50 sizable conferences, hundreds of columns, and thousands of blogs, newsletters, videos, Twitterfeeds and other means of communicating what folks want you to know about search engine marketing. So last week, it was refreshing to hit pause on the pundit button and actually see tools and technology in action at the July Search Engine Marketing Professional Organization New York local working group meeting.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Yahoo increases number of board members Mary Elizabeth Hurn August 04, 2008 At Yahoo's annual meeting of stockholders, its board of directors appointed Carl Icahn to fill the seat vacated by Robert Kotick. Kotick's resignation from the board became effective immediately following the annual meeting. Additionally, the board voted to increase the number of seats from 9 to 11, leaving two seats open.   Happy holidays forecast for e-commerce Chantal Todé August 04, 2008 Considering the current economic malaise, few expect the 2008 holiday shop­ping season to be stellar. But there are signs that some Internet retailers could see an uptick in sales during that period as con­sumers look to save money on gas by doing their holiday shopping on the Web — and retailers may look to capitalize by spending more advertising dollars online.   Altrec.com ups its game with ad-tracking program August 04, 2008 With the current economic crunch, outdoor gear and apparel merchant Altrec.com is hoping to give its paid search efforts a boost in the fourth quarter by implement­ing new tracking capabilities from Mercent that will automatically pull ads for items that are out of stock or heavily promote items with higher profit margins.   LVMH selects Morpheus Media as US interactive AOR Ellen Keohane July 30, 2008 French luxury goods group LVMH has selected Morpheus Media as its US interactive agency of record. Beyond Interaction had previously worked on the account. The selection took place after a nearly three-month agency review. "From what we understand, there were about eight agencies that were invited," said Shenan Reed, managing director and founder of Morpheus.   Column Scalability: Buzzword or action item? Vic Drabicky, account director and client development, Range Online Media August 04, 2008 Every time I hear the word "scalability," I can't help but think of the IBM Innovation Man commercial that says, "I for ideation, I for incubation, I for invigoration...I for implementation?" I think this is because "scalability" gets thrown around so carelessly, especially in search.   The DMNews Essential Guide to Search Engine Marketing Six benchmarks for the perfect search campaign Howard Sewell, president, Connect Direct August 04, 2008 Many marketers fail at search and don't know it. The basic performance reports available from providers like Google can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the truth might be precisely the opposite.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: LasikPlus taps Quigley-Simpson as AOR

August 4, 2008 Advertisement Today's News LasikPlus taps Quigley-Simpson as AOR Lauren Bell August 01, 2008 LasikPlus Vision Center, a provider of laser eye surgery, has named Quigley-Simpson as its agency of record after a six-month trial period. Quigley-Simpson will work with LasikPlus on its brand strategy, online presence and multichannel direct response campaign.   Interpublic Group acquires stake in Huge Bryan Yurcan August 01, 2008 The Interpublic Group has reached an agreement to acquire a majority interest in interactive agency Huge. The shop has had clients such as IKEA, JetBlue, NutriSystem, Scholastic and The Warner Music Group. "Marketing services in the interactive space has evolved well beyond site development and interface design," said Michael Roth, Interpublic chairman and CEO, in a statement.   Meredith strategizing to beat Q4 slump Lauren Bell August 01, 2008 In its report on fiscal year and fourth quarter 2008 losses earlier this week, Meredith Corp. outlined a strategy that executives hope will offset decreasing advertising revenue and higher production costs facing the publishing industry by controlling costs, maximizing market share and establishing new revenue streams.   Mobile traffic alerts reach the motor city Dianna Dilworth August 01, 2008 The Michigan Department of Transportation and Detroit television station MyFox2 have teamed up with mobile services firm 3rd Dimension to offer real time traffic alerts throughout the city. The ad-supported application for mobile devices gives drivers access to more than 600 traffic cameras operated by the Michigan Department of Transportation.   Belardi/Ostroy has two new catalog buyers lists August 01, 2008 Belardi/Ostroy has been appointed list manager and broker for multichannel catalogers Uno Alla Volta and Cooking Enthusiast. Uno Alla Volta offers artisan crafted products from around the world, including jewelry, home décor and collectibles.   In This Week's Print Edition Loan provider looks to UGC Ellen Keohane August 01, 2008 Advance America, a payday advance company, has launched a new campaign, "Who is there for you?" encouraging people to share stories about those who have made a difference in their lives.   NBC uses e-mail to attract Olympic fans Dianna Dilworth August 04, 2008 NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans dur­ing the summer games in Beijing, August 8-24. "Audiences have been fragment­ing for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics in an e-mail to DMNews.   Today's lists and databases National Geographic Society International August 04, 2008 New Management - National Geographic Society International - Direct Media - Description: This file contains an edu­cated and affluent global audience, most of whom have an above-average house­hold income and hold senior, professional and managerial positions.   Timeshare Speculators August 04, 2008 New List - Timeshare Speculators - JF Direct Marketing - Description: This file contains individu­als who have purchased timeshare prop­erties throughout the country. They are speculators who have purchased these properties at discounted prices. These individuals have discretionary income and can be categorized as risk takers.   Pro-Life Donors to the Institute for Religious Values August 04, 2008 New List - Pro-Life Donors to theInstitute for Religious Values - Mary Elizabeth Granger & Associates - Description: This file contains staunch pro-life donors, many of whom have made donations in excess of $100. This file is 80% Catholic.   All-American Kids Games & Products August 04, 2008 New List - All-American Kids Games & Products - eTargetMedia.com Inc. - Description: This file contains online users who have one child or more. These subscribers are always searching for the newest games and the best deals. They have provided demographic information and enjoy receiving offers about what is on the shelves and what will soon be available.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Fortune Small Business bumped to custom publishing

August 1, 2008 Advertisement Today's News Forrester Research acquires JupiterResearch for $23M Chantal Todé July 31, 2008 Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.   Wunderman acquires Moscow digital shop Actis Chantal Todé July 31, 2008 In a move to bolster its position in Russia, Wunderman has acquired Moscow-based digital shop Actis Systems. Actis has completed more than 700 commercial Internet projects in 26 countries for clients such as Microsoft, Canon, MTV and VimpelCom.   FTC releases report on marketing food and beverages to kids Ellen Keohane July 31, 2008 The Federal Trade Commission (FTC) has released the results of a study it conducted on food and beverage marketing to children and adolescents. The report, which was prepared by the FTC at the request of Congress, stresses the importance of self-regulatory initiatives by the food and beverage industry — as well as entertainment and media companies.   WV, FL state agencies tap Experian data software Lauren Bell July 31, 2008 The state unemployment insurance agencies of West Virginia and Florida have both signed on to use Experian's data quality software.   Fortune Small Business bumped to custom publishing Lauren Bell July 31, 2008 Time Inc. has moved production of its Fortune Small Business magazine (FSB) from its Fortune/Money Group to its Content Solutions custom publishing division.   TrialPay adds gifts/gourmet category Bryan Yurcan July 31, 2008 TrialPay, an online payment platform, has added a "gifts and gourmet" category to its services. The service will seek to combine offers from advertisers that would appeal to consumer shopping on e-commerce sites related to that category.   Servicemen's household list newly available Bryan Yurcan July 31, 2008 ListSolutions has released the Army and Navy Military Households list to the market. The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at List Solutions.   In This Week's Print Edition Semantic technology increases value of online reviews Sara Holoubek July 28, 2008 For the average consumer, online product research is a double-edged sword. While Web 2.0 platforms have facilitated the creation and distribution of user-gener­ated reviews, sorting through these articles and comments can be a daunting task for the consumer. The very same technol­ogy built to improve the Web has actually made the Web a bit more unwieldy.   Showcasing creative campaigns from Pentax, Captain Hope's Kids and Align Technology July 28, 2008 Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.   Today's lists and databases Affluent Investors August 01, 2008 New List - Affluent Investors - Dunhill International List Co. - Description: This file contains people who have invested in mutual funds, tax shelters, private placements, and stocks and bonds. These individuals maintain sizable investment portfolios and want to be kept informed of business, finance and investment opportunities.   Direct Response College Students August 01, 2008 New List - Direct Response College Students - Lighthouse List - Description: This file contains college students who have responded to direct response offers through a variety of channels. Home and school addresses are available.   Herbal Market One Health Supplement Buyers August 01, 2008 New List - Herbal Market One Health Supplement Buyers - Leon Henry Inc. - Description: This file contains indi­viduals who have purchased all-natural herbal vitamins and supplements from Herbal Market One. These buyers are 98% female, between ages 40 and 50.   Charging Everything - MOB Moms Credit Card Buyers August 01, 2008 New Selects - Charging Everything - MOB Moms Credit Card Buyers - Infocore - Description: This file contains mothers with young children who charge pur­chases frequently. They have an average of five credit cards and rarely use cash for purchases. Most of these buyers are less than 35 years of age.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews Search Marketing Showcase

Search Marketing Showcase August 18th SES San Jose special show issue

DMNews will be distributing the August 18th edition at SES San Jose. In order to allow search marketers to capitalize on this special issue, the August 18th issue will include the first ever Search Marketing Showcase. Located amongst the issue‘s features, the Search Marketing Showcase will be a designated section for search marketers to promote their products and services to the largest and most current readership* within the direct marketing industry, while allowing you to promote your participation and drive traffic to your booth at the SES San Jose show.
Search Marketing Showcase special rates: These rates are per insertion	1/4 page $2,300	1/2 page $4,000
Space within the Showcase is extremely limited and available on a first –come, first-serve basis. Final Space Deadline: Monday, August 4th Final Copy Deadline: Monday, August 11th For more information or to reserve space; please contact: Craig Bailey ph: 646-638-6173 email: craig.bailey@dmnews.com *DMNews reaches 50,300, 100% one-year qualified direct marketers each week. Source: June 2008 BPA Audit

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DMNews' Database Weekly: Redskins add "fast lane" as fan perk

July 31, 2008 News Redskins add "fast lane" as fan perk Lauren Bell July 30, 2008 The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.   Webloyalty acquires Incentive Networks Lauren Bell July 30, 2008 Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed. The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services.   Dow Jones looks to networking data Lauren Bell July 29, 2008 Dow Jones says that the latest version of its G2 business and relationship intelligence system will allow clients to integrate data from b-to-b social networking tools. The G2 technology maintains real-time databases of companies and executive contacts by crawling the Web for information — which is then used for relationship mapping among colleagues and contacts.   HomeVestors taps Microsoft for CRM Lauren Bell July 25, 2008 HomeVestors of America Inc. will begin using Microsoft Dynamics CRM 4.0 in its corporate offices and all 240 franchise offices in an effort to improve tracking of its three-way sales cycle across the company. Microsoft Dynamics CRM will help HomeVestors track leads and purchases when HomeVestors is buying houses, monitor repairs on the houses and track the resale of the houses.   ValueClick adds to behavioral targeting capabilities Lauren Bell July 24, 2008 ValueClick Media has released Precision BT, a new behavioral targeting suite for online advertisers. Precision BT's Precision Profiles tool uses the databases of ValueClick and its clients to fuel algorithms that determine the likelihood that an online consumer will behave a certain way or be interested in a certain offer.   Column Getting to know your customer Melissa Crowe, VP of marketing services, VistaPrint July 30, 2008 When I first entered marketing, one of the things that appealed to me was gaining a better understanding of the customer and, in turn, making products interesting to the consumer and increasing revenue for my company or clients. Many times, marketers build their ads and other creative materials based on gut feelings or research, such as focus groups or surveys.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Maximize list rental for vertical markets Kayle Plotkin, VP of new business devel­opment, Statlistics July 30, 2008 Vertical marketing prospers within the b-to-b list rental marketplace. There is a publica­tion for every business, and every aspect of business. How can these publications maximize list rental? What generic selections can be offered to entice new mailer use, and expand testing oppor­tunities? Where shall we position the list for the greatest exposure, and how can we bring excitement for the out of market users?   The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.