DMNews' Database Weekly: Newsmax adds Alterian data capabilities

October 16, 2008 News Newsmax adds Alterian data capabilities Lauren Bell October 15, 2008 Newsmax Media, a print and online publisher, has opted to use Alterian's Data Discovery and Visualization (DDV) tool as part of its e-mail marketing strategy. Alterian already provides Newsmax's e-mail marketing platform, Alterian Messenger, which allows the news company to chart click-through and open rates for its e-mail alerts and newsletters.   Hyundai names Harte-Hanks DM agency of record Chantal Todé October 13, 2008 The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.   InfoPrint, Best Western team up for transpromo pilot Chantal Todé October 14, 2008 InfoPrint Solutions Company, a joint venture between IBM and Ricoh, has launched a transpromo pilot for hotel chain Best Western International. The initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements.   CRM Champion Lauren Bell October 13, 2008 CRM strategies and applications help Travelocity tackle a tight travel market.   General Motors streamlines its CRM Lauren Bell October 10, 2008 General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.   Clash-Media launches new lead generation service Mary Elizabeth Hurn October 08, 2008 Clash-Media, a performance-based digital marketing company, has launched the "Path Partnering" service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.   Column Telecommunications can still help fill data gaps Peg Kuman CEO, Telematch October 15, 2008 In this age of multimillion-dollar CRM programs and equally expensive targeted prospect and customer contact strategies, the perils of missing or incorrect contact data can be costly. Compiled lists and response lists are the traditional "go-to" sources, but more marketers, who demand higher accuracy and sell-through, are seeking "hard-to-find" data sources - particularly as regulation and suppression erode the completeness and availability of existing data sources. There is too much opportunity lost, and waste being generated, by neglecting the integrity and completeness of contact data.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Newmark uses 'nerd perspective' to advantage: DMA08 keynote

October 16, 2008 Today's News Newmark uses 'nerd perspective' to advantage: DMA08 keynote Mary Elizabeth Hurn October 15, 2008 Craig Newmark, founder of the classified ad listing and online community site Craigslist, said his "nerd perspective" informs everything he does. Newmark made his comments at this morning's DMA08 keynote speaker, where he worked the crowd with a remote-control rim shot, explaining that he has "ACS — attempted comedy syndrome."   Omniture acquires Mercado's site search and merchandising business David Ward October 15, 2008 Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.   Circuit City's holiday marketing focuses on price consistency Chantal Todé October 15, 2008 By making the new "One Price Promise" campaign the focus of its holiday marketing program, Circuit City hopes to ensure holiday shoppers know its prices are the same whether they're shopping in store, online or by phone.   Newsmax adds Alterian data capabilities Lauren Bell October 15, 2008 Newsmax Media, a print and online publisher, has opted to use Alterian's Data Discovery and Visualization (DDV) tool as part of its e-mail marketing strategy. Alterian already provides Newsmax's e-mail marketing platform, Alterian Messenger, which allows the news company to chart click-through and open rates for its e-mail alerts and newsletters.   Reminisce magazine list from Direct Media October 15, 2008 Direct Media has introduced the Reminisce Reiman Publications list to the market. These are subscribers to Reminisce, which allows older readers to take a stroll down memory lane.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition E-mail list rental may fall out of favor Dianna Dilworth October 13, 2008 Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year.   Marketing, Chicago style Bryan Yurcan October 13, 2008 Euro RSCG's Bess on millennials, the holidays and more   Today's lists and databases DCU Personal Checks PIP Collation Envelope October 16, 2008 Inserts - DCU Personal Checks PIP Collation Envelope - Stanton Direct Marketing Inc. - Description: This file contains individuals who are interested in cosmetic and skin care, book clubs, children's products and health and beauty ads. They are 75%female with an average income of $50,000 and an average order of $25.   CGC Kitchen Gadget TV Buyers October 16, 2008 New List - CGC Kitchen Gadget TV Buyers - CGC Consulting Services Inc. - Description: This file contains mostly homeowners who have purchased a time-saving kitchen device. These are credit card holders who can be responsive to many different types of offers includ­ing travel, time shares, kitchen products, magazines, or books.   Hispanic Investors Report October 16, 2008 New List - Hispanic Investors Report - Listdata Management Services - Description: This file contains 70% male subscribers to the Hispanic Investors Report. They have purchased newslet­ters and/or financial service products for money-making investment advice.   Civil Servants and Government Employees October 16, 2008 New List - Civil Servants and Government Employees - Dunhill International List Co. - Description: This file contains profes­ sionals working for the public good including teachers, fire fights, military personnel, police officers, government employees, and civil service members.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 30 under 30 Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side. To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 17. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Macrovision sells TV Guide to OpenGate

October 15, 2008 Today's News Macrovision sells TV Guide to OpenGate Nancy Kearney October 14, 2008 Macrovision Solutions Corporation has announced it will sell TV Guide to private equity firm OpenGate Capital. Macrovision, according to a company news release, described the sale as in keeping with the company's plans outlined in January, following the announcement of its acquisition of Gemstar-TV Guide.   G2 names US CEO, president of direct Chantal Todé October 14, 2008 John Paulson, the head of G2 Interactive, has been promoted to the newly created position of CEO at G2 US. Paulson, who has held management positions at DDB Worldwide, Grey Interactive and J. Walter Thompson, will be responsible for G2's 10 US offices, which offer direct, interactive, shopper, design, promotional marketing and data consulting services.   Money Mailer enters partnership for online coupons Bryan Yurcan October 14, 2008 Direct marketer Money Mailer announced today it will partner with Coupons Inc. to offer its coupons online. "Money Mailer's business clients nationwide are now able to share their savings opportunities with many more local consumers via Coupons Inc.'s DigitalFSI network, while Coupons.com's content just got a whole lot more local," said Steven Gray, COO of Money Mailer Direct Marketing, in a statement.   Accudata adds SmartFocus to toolset Lauren Bell October 14, 2008 Accudata Integrated Marketing has tapped SmartFocus to add analytic, campaigning and reporting tools to its offering. The direct marketing company, known for its lead generation, list management and data capabilities, will be using SmartFocus' SmartMarketer software suite to add to its existing services.   InfoPrint, Best Western team up for transpromo pilot Chantal Todé October 14, 2008 InfoPrint Solutions Company, a joint venture between IBM and Ricoh, has launched a transpromo pilot for hotel chain Best Western International. The initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements.   Skincare product buyers list available October 14, 2008 Amity Direct Inc. has introduced the Kinoki Skin, Bath and Body Membership list to the market. These are individuals who have bought skin treatments, cosmetics, beauty products and lotions through a membership.   DMNews Video DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   DMNews' Cara Wood sits down at DMA 08 with Daniel Morel, chairman and CEO of Wunderman October 14, 2008 DMNews editor in chief Cara Wood and Wunderman chairman and CEO Daniel Morel discuss the intricacies of do-not-mail legislation and the shifting of power in the marketer-customer relationship at DMA 08 in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Woo women shoppers Lynne Miller October 13, 2008 Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.   Last-minute campaign help for the holidays October 13, 2008 There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make all the difference.   Today's lists and databases Love of Quilting Magazine October 15, 2008 New List - Love of Quilting Magazine - List Services Corporation - Description: This file contains subscrib­ers to Love of Quilting magazine, a publi­cation which offers insights, instructions, and projects for quilt-making hobbyists. They are 97% female with an average household income of $71,400.   American Suffrage: Voters and Political Donors October 15, 2008 New List - American Suffrage: Voters and Political Donors - ListBargains - Description: This file contains political donors and registered US voters. These individuals are 70% female and earn an average income of $40,000.   Zoom-in Online Opt-In e-mail list October 15, 2008 E-mail - Zoom-in Online Opt-In e-mail list - Direct Effect Media Services - Description: This file contains users of Zoom-In, a Web site featuring a commu­nity of creative professionals interested in film, photography, audio production and graphic design.   Cigar Smokers October 15, 2008 New List - Cigar Smokers - Vayan Direct - Description: This file contains avid cigar smokers who have made purchases cigars and cigar-related items. These in­dividuals are 60% male with an average annual income of $50,000.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 30 under 30 Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side. To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 19. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews' SearchBuzz: Do ad agencies "get" search?

October 14, 2008 Latest developments in search marketing, from the editors of DMNews: Feature Do ad agencies "get" search? Sara Holoubek October 13, 2008 Do ad agencies "get" search? While the question has become something of an industry cliché, the answers vary based on who is being questioned and the time period during which the debate is held. Given continued consolidation and the evolving definition of search, the 2003 response is no longer valid in 2008. And this is precisely why I agreed to moderate a session at SMX East on the topic - with a twist.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Microsoft releases Silverlight 2 Jonathan Mack October 13, 2008 Microsoft has released Silverlight 2, a solution meant to aid in the creation and delivery of Web applications. Silverlight 2 improves upon Silverlight, which was launched over a year ago and now reaches one in four worldwide consumers with access to Silverlight-enabled computers.   Facebook integrates Live Search Mary Elizabeth Hurn October 08, 2008 Facebook has integrated Microsoft's Live Search into its user interface. US Facebook users now have the option to search Facebook or the Web using Microsoft's offering, in the toolbar at the top of Facebook pages, without leaving the site.   At SMX East, Google's Armstrong discusses ad prices Mary Elizabeth Hurn October 07, 2008 As the proposed Google-Yahoo partnership moves ahead, Tim Armstrong, Google's president of advertising and commerce for North America, continued to stress that the search giant would not dictate its ad prices.   Column Search Engine Optimization - simple works, too Bryan Howe, founder & CEO, Masterplans.com October 13, 2008 There's no question that search engine optimization is a field straddling science and art. As competition to command search rankings has exploded, SEO strategies have become increasingly elegant and complicated. Most marketers and business owners these days end up toiling over complex SEO solutions in pursuit of the-next-best-thing. Progress has its drawbacks, though.   The DMNews Essential Guide to Search Engine Marketing This is not your father's search engine marketing Andrew Wetzler, president, MoreVisibility October 13, 2008 In 1999, I entered the SEO/SEM industry. The amount of changes since then has been staggering. The largest search engine today, Google, wasn't even on the map.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Hyundai names Harte-Hanks DM agency of record

October 14, 2008 Advertisement Is your success limited by free web analytics? Your free web analytics solution has supported you this far and is a good place to start. But, there comes a time when you need look at the right metrics to support your goals - not just the metrics that are available. To find the right analytics partner, you must ask the right questions. Get the answers you need: Download the NEW White Paper Today's News Hyundai names Harte-Hanks DM agency of record Chantal Todé October 13, 2008 The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.   Overstock settles suit with research firm Bryan Yurcan October 13, 2008 Overstock.com has settled all claims with research firm Gradient Analytics stemming from a 2005 lawsuit the company brought against the firm. The lawsuit claimed that Gradient conspired with several hedge funds to write negative research reports and drive down Overstock's stock price.   American Red Cross chapter names Grizzard AOR Chantal Todé October 13, 2008 Grizzard Communications Group has been appointed agency of record by the American Red Cross' Southwestern Pennsylvania Chapter. The partnership with Grizzard Communications Group signifies a shift in focus of the organization's direct marketing strategies.   Out with the old, in with the new for Hearst Sharon Goldman October 13, 2008 In a move sure to bring some teens to tears, Hearst Magazines announced it would close down CosmoGirl! with its December issue due to rising costs and shrinking ad page numbers. Founded by Atoosa Rubenstein in 2000, the magazine has fought the tide of teen magazine closures over the past couple of years, including Teen People and ElleGirl in 2006.   Microsoft releases Silverlight 2 Jonathan Mack October 13, 2008 Microsoft has released Silverlight 2, a solution meant to aid in the creation and delivery of Web applications. Silverlight 2 improves upon Silverlight, which was launched over a year ago and now reaches one in four worldwide consumers with access to Silverlight-enabled computers.   Mothers of tweens and teens list available October 13, 2008 TPB Media Services has introduced the Pretty Women Parents of Tweens and Teens with E-mail Addresses list to the market. These are women, with an average annual income of $87,000, who have female children between the ages of eight and 18.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition HP looks to partners for growth Chantal Todé October 10, 2008 Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at the company's annual Imaging & Printing Conference in San Diego last week.   CRM Champion Lauren Bell October 13, 2008 CRM strategies and applications help Travelocity tackle a tight travel market.   Today's lists and databases Catholic Republican Donors October 13, 2008 New Selects - Catholic Republican Donors - List Connection Inc. - Description: This file contains Catholic individuals who have contributed to the GOP's fundraising efforts within the past year. They are 60% female with an average income of $35,000 and average donation of $20.   Building Cleaning Maintenance Services Classified October 13, 2008 New List - Building Cleaning Maintenance Services Classified - Infinite Media - Description: This b-to-b file contains establishments that work in building cleaning and maintenance services.   Friends of the World Food Program October 13, 2008 New List - Friends of the World Food Program - National Fundraising Lists - Description: This file contains donors to the Friends of the World Food Program, a nonprofit organization dedicated to building awareness about world hunger issues, gaining and offering support for hunger relief programs and generating money for future operations of the World Food Program.   Mid America Motorworks Corvette Catalog October 13, 2008 New List - Mid America Motorworks Corvette Catalog - Direct Media Inc. - Description: This file contains Corvette owners and aficionados that are, on aver­age, age 40 with an average income of $75,000. They are 75% male.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read. DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York

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