DMNews' SearchBuzz: Without (fast) Internet access, we are nothing

October 28, 2008 Latest developments in search marketing, from the editors of DMNews: Advertisement Feature Without (fast) Internet access, we are nothing Sara Holoubek October 27, 2008 This week, Verizon delivered some good news: Not only did the firm add 1.5 million new wireless subscribers in the third quarter, net income was up 31%. While landline and DSL customers decreased, the launch of FIOS, the company's fast Web, phone and television bundle, is meeting its targets. In short, if there is one thing that consumers won't sacrifice during a downturn, it is fast home and mobile digital communication. Fall fashion, the home renovation or even the new flat screen can wait. Without Internet access, we are nothing.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Yahoo to open facilities in Nebraska Mary Elizabeth Hurn October 27, 2008 Yahoo has announced it will invest at least $100 million in a new data center and customer care center in Omaha and La Vista, NE. This move will create at least 100 jobs. The announcement comes days after Yahoo's Q3 earnings were released in which the company said it would cut at least 1,500 jobs at $400 million from its annual expenses.   ClickForensics: Botnet click fraud rose 10% in the third quarter Mary Elizabeth Hurn October 23, 2008 Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures.   Yahoo layoffs spark concerns Mary Elizabeth Hurn October 24, 2008 Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.   Searchme adds streaming audio to visual search results Mary Elizabeth Hurn October 21, 2008 Visual search engine Searchme has launched its music search-and-share feature that allows users to listen to unlimited streaming audio tracks through embeddable widgets from social music service Imeem. Users also can share search results with others through social networks.   Column Improving marketing efficiency with technology Colton Perry, SVP technology, NetPlus Marketing October 27, 2008 The story is classic: A factory replaces the human worker with a machine to mass produce and streamline its process. Well, this isn't quite the same story, but the idea is the same — leveraging technology to make your business more efficient. In today's challenging economy, marketing budgets are being slashed and agencies are being tasked with squeezing every last drop from their precious budget, and many are developing tools to do the same work in less time, using fewer resources.   The DMNews Essential Guide to Search Engine Marketing Use search to transform your channel strategy Steve Riegel, director of search, Faction Media October 27, 2008 As technology advances and the demands of customers frag­ment, the task of empowering resellers and distributors with effective, relevant marketing tools becomes daunting.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: FCC to address phone traffic payments

October 27, 2008 Advertisement Get BONUS 20% Off Moneynews E-mail List! - Take a Test Drive Opt-in Subscribers Have Jumped to 200,000! •  $81,000 is the mean household income •  30% more likely to have a portfolio valued at over $250,000 •  219% more likely to buy/sell mutual funds or bonds Newsmax's Moneynews email list is a highly responsive email list with high-ticket buyers who have large investment portfolios. Go Here Now For Media Kit - Email nancy@newsmax.com or Call 1-888-766-7542 ext 1286 Today's News FCC to address phone traffic payments Dianna Dilworth October 27, 2008 Federal Communications Commission Chairman Kevin Martin has proposed a change in the way mobile phone carriers pay to route phone traffic with a new proposal called the Intercarrier Compensation and Universal Service Program Reform. The proposal aims to address the "the comprehensive reform of intercarrier compensation and universal service."   Yahoo to open facilities in Nebraska Mary Elizabeth Hurn October 27, 2008 Yahoo has announced it will invest at least $100 million in a new data center and customer care center in Omaha and La Vista, NE. This move will create at least 100 jobs. The announcement comes days after Yahoo's Q3 earnings were released in which the company said it would cut at least 1,500 jobs at $400 million from its annual expenses.   Elle Accessories halves '09 frequency Lauren Bell October 27, 2008 Elle Accessories, a usually-biannual supplement to Elle magazine, is suspending publication until next fall. The fall 2008 edition of the Hachette Filipacchi Media US title has hit newsstands, but the company is not planning a spring 2009 edition.   Backchannelmedia, LIN TV to launch TV-to-Internet Click Through trial Mary Elizabeth Hurn October 27, 2008 Television and digital media company LIN TV's Hartford-New Haven, CT-based stations WTNH-TV (ABC) and WCTX-TV will participate in Backchannelmedia's TV-to-Internet Click Through market trial. Participants in the trial can press a button on their TV remote controls when prompted by a small icon on the screen during both advertising and news content.   Loyalty push precedes Red Hawk opening Lauren Bell October 27, 2008 Red Hawk Casino, has begun a push to sign members to its Red Hawk Rewards Club before the Casino's grand opening in November. The rewards club is being promoted by mail to a list of consumers who live within 50 miles of the Placerville, CA, casino that have been identified as potential gamers.   Nascar fans list available October 27, 2008 ListBargains has introduced the ROI Express Nascar Fans list to the market. These are avid Nascar enthusiasts who have registered to various Nascar-related Web sites to get updates and information on their favorite drivers.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Spreading the news Lauren Bell October 27, 2008 Special events and online efforts spark circulation growth as New York magazine turns 40.   CMO of The Eastwood Company Peter Kosciewicz talks with DMNews October 24, 2008 DMNews speaks with Peter Kosciewicz, CMO of The Eastwood Company, about the company booted its e-mail program. Q: What had made The Eastwood Company's customer e-mail pro­gram unique, and what changes did you decide to make?   Today's lists and databases Accomplished Tax Advisors Lists October 28, 2008 New Selects - Accomplished Tax Advisors Lists - Customized Mailing Lists Inc. - Description: This file contains success­ful tax advisors who aid their clients in accounting and finance.   Canadian Business Masterfile October 28, 2008 New List - Canadian Business Masterfile - Aggressive List Management - Description: This file contains various companies operating and conducting business throughout Canada.   History Book Buyers October 28, 2008 New List - History Book Buyers - MDR - Description: This file contains educated individuals who are direct mail buyers of academic, consumer, university press, and professional books based on a wide variety of subjects.   Consumer Goods Technology from Edgell Communications October 28, 2008 New List - Consumer Goods Technology from Edgell Communications - Walter Karl - Description: This file contains subscrib­ers of Consumer Goods Technology, a monthly magazine highlighting IT infor­mation that helps readers understand and implement new advances in IT.   Classifieds Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Online Exclusive Problem Solver: How can online retailers increase conversion rates for the holiday season...and beyond? Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: USPS announces staff cuts at its headquarters

October 27, 2008 Advertisement AOTA Workshop 12/10 in NYC Join the Authentication and Online Trust Alliance for a morning workshop on enhancing online trust, confidence, and protection of businesses and consumers at the SC World Congress on Wednesday, December 10th. For more information and details on how to register, go to www.aotalliance.org/news/SCworkshop.html. Today's News USPS announces staff cuts at its headquarters Bryan Yurcan October 24, 2008 Amid declining mail volumes and a slow economy, the US Postal Service is eliminating between 220 and 250 jobs at its headquarters. The positions cut are in the agency's Washington, DC, headquarters and "headquarters-related units" such as an engineering center in Virginia, an address management center in Memphis, and various data processing centers, said USPS spokesman Greg Frey.   Axe falls on magazines Radar, 02138 Mary Elizabeth Hurn October 24, 2008 Today, in what some media outlets are calling the magazine industry's Black Friday, both Radar and Harvard-centric glossy 02138 are folding. Radar's print publication will shutter, but Radar's Web site, RadarOnline.com, was bought by American Media Inc.com through a partnership with Integrity Multimedia Company.   Macmillan appoints Silverpop as e-mail agency Mary Elizabeth Hurn October 24, 2008 International publishing group Macmillan Publishers Limited has named e-mail service provider Silverpop as its e-mail marketing firm. The company has 10 million registered users in its Palgrave Macmillan and Nature Publishing Group businesses.   Thin line between personalization and invasion Sharon Goldman October 26, 2008 This week, my thoughts turned to personalization - a concept that seems to keep gaining fans in the marketing world, who believe that creating offers unique to increasingly targeted audiences can lead to better engagement and ROI.   Insurance prospects list available October 24, 2008 ListData has introduced the TermLifeOffers.com list to the market. These are individuals with a desire to pay for life insurance on a monthly basis in an effort to establish financial security.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discusses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Yahoo layoffs spark concerns Mary Elizabeth Hurn October 24, 2008 Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.   SMS is just the beginning for far-reaching mobile marketing Bryan Yurcan October 27, 2008 In a slow economy, marketing and adver­tising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view these times as a strategic opportunity to reach consumers in new and alterna­tive methods, specifically mobile SMS marketing, said Mike Romano, VP of SmartReply, a voice and mobile market­ing services provider.   Today's lists and databases Classical Music Product Buyers October 27, 2008 New Management - Classical Music Product Buyers - Specialists Marketing Services Inc. - Description: This file contains people who enjoy listening to classical music and have purchased the Classical Composers continuity series.   My Company Today Active Subscribers October 27, 2008 New List - My Company Today Active Subscribers - DirectInnovations Inc. - Description: This file contains users of My Company Today, a Web site which provides individuals with business-related information.   Big Apple Circus October 27, 2008 New List - Big Apple Circus - Enertex Marketing - Description: This file contains buyers of tickets to the Big Apple Circus. These buyers typically have children between the ages of 3 and 13 and are, on average, aged 35 to 44.   Amazing Bright Teeth Whitening Buyers October 27, 2008 New List - Amazing Bright Teeth Whitening Buyers - Macromark - Description: This file contains people who are interested in the health, mainte­nance, and improvement of their teeth.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Five questions for: Jeff Hirsch, CEO, Revenue Science Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about behavioral targeting and about a recent Skechers campaign. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- October 24, 2008

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Drop in DM volume impacts Harte-Hanks' Q3 results

October 24, 2008 Advertisement AOTA Workshop 12/10 in NYC Join the Authentication and Online Trust Alliance for a morning workshop on enhancing online trust, confidence, and protection of businesses and consumers at the SC World Congress on Wednesday, December 10th. For more information and details on how to register, go to www.aotalliance.org/news/SCworkshop.html. Today's News Drop in DM volume impacts Harte-Hanks' Q3 results October 23, 2008 Direct marketing services provider Harte-Hanks Inc. reported that revenue totaled $269.9 million in the third quarter ended September 30, down 5.9% from the previous third quarter. The company's diluted earnings per share were 26 cents in the same period, compared with 30 cents in the previous year.   UPS releases Q3 earnings Bryan Yurcan October 23, 2008 UPS said it earned $970 million during the third quarter 2008, a 9.9% decline from profit of $1.08 billion a year ago.   IWCO Direct plant closure follows drop in mail volume Chantal Todé October 23, 2008 In response to a drop in acquisition direct mail volume from financial services companies, direct mail production services provider IWCO Direct said it will immediately close its facility in Elm City, NC, which employs 380 people.   WSJ investments boost individually paid circ Lauren Bell October 23, 2008 The Wall Street Journal's latest Fas-Fax report, coming out Monday shows that the paper increased its individually paid circulation while cutting down on other paid copies.   ClickForensics: Botnet click fraud rose 10% in the third quarter Mary Elizabeth Hurn October 23, 2008 Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures.   New luxury mag to hit New York Lauren Bell October 23, 2008 A new luxury magazine, Prestige New York, is slated to launch nationwide in February 2009. The CR Media publication, which has sister titles in Malaysia, Indonesia, Thailand and Hong Kong, is targeted to wealthy tastemakers.   Time Out masterfile available October 23, 2008 Direct Media Inc. has introduced a combined and deduped masterfile from the Time Out Publication files. These consumers have subscribed to either Time Out New York, Time Out New York Kids or Time Out Chicago looking for things to do, see and experience in two of the nation's largest cities.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discusses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Wallaby Organic Yogurt, DePuy International and Kass & Moses October 20, 2008 Integrated campaign blows the lid off results for Wallaby Organic Yogurt; DePuy International Web site gives orthopedic surgeons a leg up; and Kass & Moses search results motor in after Web site redesign.   Digital marketers' goal should be display/search integration Sara Holoubek October 20, 2008 The 10-year budget battle between display and search marketing appears to have come to a close, giving way to an integrated approach to online advertising. Multiple studies pointing to an increase in lift and ROI can be credited for broker­ing the truce.   Today's lists and databases Globalspec Engineering, Technical and Industrial Prof Opt-In E-mail October 24, 2008 New Management - Globalspec Engineering, Technical and Industrial Prof Opt-In E-mail - VentureDirect Worldwide - Description: This file contains success­ful engineers, executive managers, IT and R&D personnel from industries and companies throughout the world.   CosmetiGram Buyers October 24, 2008 New List - CosmetiGram Buyers - CGC Consulting Services Inc. - Description: This file contains people who have purchased the CosmetiGram program, which costs $69.95 a month and delivers beauty care products to customers by mail.   Helping the Handicapped: Direct Mail Donors October 24, 2008 New List - Helping the Handicapped: Direct Mail Donors - Trinity Direct - Description: This file contains people who have donated to a number of associations that help disabled people overcome their disabilities.   Active Political Donors October 24, 2008 New List - Active Political Donors - eTargetMedia.com - Description: This file contains US donors with an interest in politics and public af­fairs.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Five questions for: Jeff Hirsch, CEO, Revenue Science Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about behavioral targeting and about a recent Skechers campaign. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.