DMNews: USPS Move Update goes into effect

December 1, 2008 Advertisement Today's News Move Update goes into effect Bryan Yurcan December 01, 2008 The US Postal Service's long-awaited Move Update require­ments officially took effect last week; however, mailers will have about six months to become com­pliant with the new requirements before facing any fines.   Blockbuster now offering content direct to TVs Mary Elizabeth Hurn November 28, 2008 Blockbuster Inc. has introduced the 2Wire MediaPoint digital media player which will allow Blockbuster OnDemand content to be accessed directly through a user's television set. The player will be available for free for a limited time with the advance rental of 25 Blockbuster OnDemand movies for $99.   Rick's consolidates trade titles Lauren Bell November 28, 2008 Rick's Cabaret International Inc. will combine two of its trade titles into a single publication, named StorErotica Magazine. StorErotica, a controlled circulation publication reaching 12,000 readers, will take the place of Teeze — an 8,000-average-circulation magazine for the lingerie industry — and the 9,000-plus-circ Adult Store Buyer.   Marketers, consumers benefit from broad, measured campaigns Cara Wood December 01, 2008 Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. This week, we had a chance to look closer at one of the most fundamental personal spaces: the mailbox.   Cash seekers list now available November 28, 2008 Macromark has introduced the Instant Cash System Buyers list to the market. This list is comprised of individuals with an entrepreneurial spirit who wish to make money while working from home and using the Internet.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Do forward-to-a-friend referrals work? December 01, 2008 The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective? Our experts weigh in   Ads explode on long-form Web content Dianna Dilworth December 01, 2008 The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on the Web took off. Ad-supported Hulu.com and NBC.com, the subscription-based Netflix Web portal, and pay-per-view download sites such as Amazon.com and Apple's iTunes each feature full-length shows and features — and are gaining popularity.   Today's lists and databases Trends Highwired Connectivity and Communication December 01, 2008 New List - Trends Highwired Connectivity and Communication - RMI Direct Marketing - Description: This file contains people who have a desire to be connected tothe Internet all the time.   Owners of iPods and MP3 Players December 01, 2008 New List - Owners of iPods and MP3 Players - eTargetMedia.com Inc. - Description: This file contains music lovers with interests in a variety of music genres.   Responder Magic Opportunity Buyers December 01, 2008 New List - Responder Magic Opportunity Buyers - CompuData Inc. - Description: This file contains buyers of a book detailing tips on how to make money through selling e-books.   Welcome Mat — New Movers December 01, 2008 New Selects - Welcome Mat — New Movers - Market Builders - Description: This file contains families and individuals who have just moved.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: What is the most effective way to generate sales leads? Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Starbucks names BBDO NY AOR

November 27, 2008 Advertisement Today's News Due to the Thanksgiving Holiday, DMNews will not be publishing an iMarketing News Daily newsletter on Friday, November 28. It will resume December 1. Starbucks names BBDO NY AOR Dianna Dilworth November 26, 2008 After the breakup with Wieden & Kennedy — in which the agency dumped the brand, rather than vice versa — Starbucks has selected Omnicom agency BBDO New York as its agency of record. The decision followed a competitive review.   Overstock.com offers bailout contest Bryan Yurcan November 26, 2008 Overstock.com this week announced a marketing ploy inspired by news headlines: The online retailer said it would pay off $50,000 of the debt of the winner of its "Overstock.com Family Bailout" plan.   Shoppers spending less, looking for more bargains Nancy Kearney November 26, 2008 More than half of Americans — 56.7% — say they will be spending less this holiday due to the economy, but one in five — 22.8% — still plan to be out in the shopping fray on Black Friday, according to the latest American Pulse survey by BigResearch.   Customer reviews to guide Amazon marketing Bryan Yurcan November 26, 2008 Amazon.com said it will use customer-generated reviews to market popular items during the holiday season.   ExampleMotion.com partners with Mulberry Marketing Dianna Dilworth November 26, 2008 ExampleMotion.com, a new San Francisco-based file sharing Web site for the legal industry, has selected Mulberry Marketing Communications to handle all of its marketing efforts.   Continuity club members list now available November 26, 2008 Lighthouse List Company has introduced the AmeriStyle — Continuity Club Members list to the market. This list is comprised of continuity club members.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative solutions from Wellpoint, AstraZeneca and Wet International Inc. November 24, 2008 Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.   Stores' hopes hinge on Thanksgiving lift Chantal Todé November 24, 2008 Thanksgiving weekend, consid­ered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of interest in shopping recently. Compounding matters, retailers face a shorter holiday shopping season than normal, with Thanksgiving coming late in the month.   Today's lists and databases American Blinds, Wallpaper and More November 27, 2008 New Management - American Blinds, Wallpaper and More - Statlistics - Description: This file contains wealthy individuals looking to furnish, redecorate and/or improve their homes.   Male Offers - Enhancement Buyers November 27, 2008 New List - Male Offers - Enhancement Buyers - ListData - Description: This file contains people who have sought out and purchased male enhancement supplements from MaleOffers.com.   Rick Rewards Opportunity Buyers November 27, 2008 New List - Rick Rewards Opportunity Buyers - Macromark Inc. - Description: This file contains buy­ers who work from their home and are constantly looking for new ways to make money.   Monta - Autopro November 27, 2008 New List - Monta - Autopro - Peppermill Marketing Inc. - escription: This file contains Spanish speaking purchasers of car ramps.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: What is the most effective way to generate sales leads? Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Google, Yahoo still top, says Nielsen

November 26, 2008 Advertisement Today's News Google, Yahoo still top, says Nielsen Mary Elizabeth Hurn November 25, 2008 Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.   Virginian-Pilot enters cost-saving mode Lauren Bell November 25, 2008 The Virginian-Pilot, a Norfolk-based newspaper with a weekday circulation of around 175,000, will cut 10% of its work force and some of its publishing operations by the end of the year. At least 125 jobs will be lost through layoffs and the closing of satellite publications.   RDA launches multimedia partnership with Rick Warren Lauren Bell November 25, 2008 Reader's Digest Association (RDA) has finalized plans with celebripastor Rick Warren to create a new membership-based business segment. "Purpose Driven Connection," named after Warren's "Purpose Driven Life" book, delivers a quarterly magazine, DVD and study materials to members for a $29 fee.   JamBase finds e-mail monetization in new ExactTarget e-mail ad platform Dianna Dilworth November 25, 2008 Since its ad network partner, Google Ad Manager, and its e-mail service provider (ESP), ExactTarget, integrated into one platform last week, JamBase is now running ads inside of its e-mails.   Movers list now available November 25, 2008 NobleVentures has introduced the Pre Movers — Movin' On list to the market. This list contains individuals who have joined an online forum devoted to topics such as moving help, finding new apartments and packing tips.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Tracking consumer behavior Mary Elizabeth Hurn November 24, 2008 GroupM's Rob Norman discusses a 'philosophical' advertising shift.   Marketers must leverage the unique aspects of mobile Bryan Yurcan November 24, 2008 As mobile marketing meanders through its early stages, experts say that busi­nesses should learn to take advantage of the unique platform it offers, rather than transposing marketing methods from other channels onto it.   Today's lists and databases SmileMakers - Church Edition Buyers November 26, 2008 New List - SmileMakers - Church Edition Buyers - Rickard List Marketing - Description: This file contains people interested in religious offers.   American Society for Training and Development November 26, 2008 New E-mail - American Society for Training and Development - Direct Media Inc. - Description: This file contains profes­sionals from a variety of fields who have inquired about training products and services from the American Society for Training and Development.   Association for Facilities Engineering November 26, 2008 New List - Association for Facilities Engineering - True North List Marketing - Description: This file contains facility engineer and maintenance personnel contacts.   Vets First November 26, 2008 New List - Vets First - Direct Media - Description: This file contains donors to Vets First, an organization which raises money to support the needs of the US vet­erans community.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: What is the most effective way to generate sales leads? Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.