DMNews' Database Weekly: Starbucks, Draftfcb work for latte loyalty

February 5, 2009 News Starbucks, Draftfcb work for latte loyalty Lauren Bell February 04, 2009 Starbucks has tapped Draftfcb to assist with direct marketing, loyalty and CRM efforts as the company enters a cost-saving and retention mode.   Alliance's Canadian loyalty renews partnership with Shell Mary Elizabeth Hurn February 04, 2009 Loyalty solutions provider Alliance Data Systems Corporation has signed a multi-year renewal agreement with Shell Canada Products — one of Canada's largest oil companies — to remain a national sponsor in Alliance's Canadian Air Miles Reward Program.   CRM pays off all year Lauren Bell February 02, 2009 Boosting loyalty efforts is essential for companies who do most of their sales during the holidays.   Thanks Again, MetroSplash team for fuel rewards Lauren Bell January 30, 2009 The Thanks Again loyalty network has partnered with MetroSplash Systems Group to offer free gas rewards to members.   Column Extract greater value from existing CRM applications Michael Zirngibl, CEO, Angel.com February 04, 2009 In this down economy, organizations must maximize the value they get from every available resource. For many, an underutilized CRM solution is a particular challenge.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The year of integration Pamela Oldham February 04, 2009 Growth opportunities in lists and databases give marketers in these sectors a sense of optimism, Pamela Oldham reports.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS OKs two-way postage for resusable envelopes

February 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS OKs two-way postage for resusable envelopes Bryan Yurcan February 03, 2009 The US Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes.   Borders new CEO culls corporate staff Chantal Todé February 03, 2009 Borders new CEO isn't wasting any time shaking things up at the struggling multichannel bookseller, announcing the elimination of 16 corporate positions.   UPS freezes top salaries, releases Q4 results Bryan Yurcan February 03, 2009 UPS today announced a fourth quarter profit of $254 million. However, because sales dropped 5.2%, the company also said it was freezing management salaries and suspending its match for 401(k) plans.   GroupM makes online campaign data confidential Mary Elizabeth Hurn February 03, 2009 WPP-owned online media company GroupM has updated its terms and conditions of online ad buys with publishers, saying the data it gathers from clients' online ads will be now be confidential.   Responsys sees 40% growth in 2008 Dianna Dilworth February 03, 2009 With new client wins including Epson America, Freshpair, Johnson & Johnson's Asia Pacific, Questia Media, Sanrio and Whole Foods Market, e-mail service provider Responsys has posted record growth for its 2008 business.   Charity donors list now available February 03, 2009 Trinity Direct has introduced the California Children's Charities Gift Givers list to the market. This list is composed of individuals who have responded to telemarketing appeals to donate to various charities that benefit children.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED 696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED 696.   In This Week's Print Edition Mailing out vacations Jonathan Mack February 02, 2009 With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.   Test your way to insert media success February 02, 2009 There's no question that insert media can be a cost-effective, potentially lucrative marketing channel. But to see success, testing different programs is essential. Four industry pros weigh in on what to look for.   Today's lists and databases 2009 Consumer Spending Emporium February 04, 2009 New List - 2009 Consumer Spending Emporium - The Catamount Group - Description: This file contains consumers across the US.   EZ Grant - Members - Geon Media Group February 04, 2009 New List - EZ Grant - Members - Geon Media Group - Description: This file contains people who have subscribed to the monthly EZ Grant kit, which offers access to grant money.   Cellular Phone Owners February 04, 2009 New List - Cellular Phone Owners - eTargetMedia.com Inc. - Description: This file contains cellular phone users across the US and are interested in receiving information regarding new phones, accessories, ring tones, service plans and music downloads.   PSST Investors February 04, 2009 New List - PSST Investors - Infinite Media - Description: This file contains high risk investors who invest in oil, gas, gold, silver and platinum.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Macy's undergoes significant restructuring

February 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Macy's undergoes significant restructuring Chantal Todé February 02, 2009 Macy's Inc. is undergoing a significant restructuring designed to prepare the company for growth once the economy recovers. The series of moves including a net reduction of approximately 7,000 positions, reorganizing the back end of the business into a single operating structure and expanding the "My Macy's" local store initiative that was launched last year.   E-commerce is flat as a percentage of total retail sales Chantal Todé February 02, 2009 E-commerce sales grew by 13% in 2008 for a total of $141.3 billion, according to a new report from Forrester Research Inc. However, as a percentage of total US retail sales, e-commerce volume in 2008 was flat compared to 2007 at 5%. E-commerce growth for many companies in 2008 was slowest it has ever been and that momentum will carry over into 2009, during which Forrester predicts e-commerce sales will gain 11%.   UK agency Dare makes inroads in US Nathan Golia February 02, 2009 UK-based digital agency Dare Digital is planning to expand into the US market with a New York office. The company has tapped James Cooper to begin the process of establishing its presence in the US.   American Express and Diane von Furstenberg extend partnership for Fashion Week Dianna Dilworth February 02, 2009 American Express is extending its partnership with fashion designer Diane von Furstenberg for a loyalty offer to card members during Mercedes-Benz Fashion Week in New York.   Christian travelers get own title Lauren Bell February 02, 2009 Travel with Spirit, a Christian travel magazine, launched January 27.   Automobile owners list now available February 02, 2009 Suwanee, GA-based DirectInnovations Inc. has introduced the Drive: Comprehensive Direct Response Sourced Automobile Ownership list to the market. This list contains vehicle owners who have purchased extended warranties.   In This Week's Print Edition CRM pays off all year Lauren Bell February 02, 2009 Boosting loyalty efforts is essential for companies who do most of their sales during the holidays.   Should loyalty programs be exclusive? February 02, 2009 Loyalty programs can reward loyal customers and aid retention — important in this global economic recession. But should every customer be an equal member? Our experts weigh in   Today's lists and databases Steinhausen Watch Buyers February 03, 2009 New Selects - Steinhausen Watch Buyers - Leon Henry Inc. - Description: This file contains people who have bought high quality watches.   Woodwork Magazine February 03, 2009 New List - Woodwork Magazine - List Services Corporation - Description: This file contains people who have subscribed to Woodwork Magazine, which caters to craftsmen, artists and hobbyists.   Car and Truck Enthusiast Masterfile February 03, 2009 New List - Car and Truck Enthusiast Masterfile - Integrated Business Services - Description: This file contains car and truck owners.   TriSlim - A Body Transmormation Formula February 03, 2009 New List - TriSlim - A Body Transmormation Formula - American Name Services - Description: This file contains health conscious people who have bought TriSlim's Powerful Body Transformation Formula.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Sony joins with Awareness for new social network effort

February 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Sony joins with Awareness for new social network effort Dianna Dilworth February 02, 2009 Sony has expanded its corporate blog to debut a new social networking platform for customers looking to connect around its products. The social network comes out of the brand's desire to engage its customers on a social level beyond just having social pages on third party networks.   Amazon has favorable Q4 Bryan Yurcan January 30, 2009 Amazon.com's net sales for the fourth quarter of 2008 increased 18% to $6.7 billion, compared with $5.67 billion in the same period last year. Excluding the $320 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales would have grown 24% compared with fourth quarter 2007, the company said.   Baltimore Examiner to fold Lauren Bell January 30, 2009 After several months on the block without finding a buyer, the Baltimore Examiner, a free daily, will cease publication on February 15.   Thanks Again, MetroSplash team for fuel rewards Lauren Bell January 30, 2009 The Thanks Again loyalty network has partnered with MetroSplash Systems Group to offer free gas rewards to members.   Roots of DM know no bounds Cara Wood February 02, 2009 Last week, I left behind New York's cold weather to enjoy the tropical temperatures of an island off the coast of Central America. While I missed out on some scarf and glove wearing, I did not suffer for lack of good direct marketing examples.   Health supplement buyers list now available January 30, 2009 Macromark, Inc. has introduced the Ultra Lean Green Diet and Health Supplement Buyers list to the market. This list is composed of individuals who have responded to online ads and have bought natural supplement to help them lose weight.   In This Week's Print Edition DM hiring softens in early 2009 January 02, 2009 Direct marketers are expecting more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report, which is based on a recent study by the Direct Marketing Asso­ciation and Bernhart Associates Executive Search LLC.   NARC board expands, adding voices for direct Chantal Todé February 02, 2009 For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding leaders from three leading direct marketing orga­nizations: Julie Coons, president and CEO of the Electronic Retail­ing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association; and Randall Rothenberg, president and CEO of the Interactive Adver­tising Bureau (IAB).   Today's lists and databases American Household Database February 02, 2009 New Selects - American Household Database - J.F. Direct Marketing - Description: This file contains households with and without phones across America.   Lipozene Diet Buyers February 02, 2009 New List - Lipozene Diet Buyers - Macromark Inc. - Description: This file contains people who have bought the weight loss supplement Lipozene which is exclusively sold through TV advertisements.   Baby Boomers Club February 02, 2009 New List - Baby Boomers Club - Contributors - The List Experts - Description: This file contains baby boomers who have donated to various charitable organizations.   Political Donors from Listopedia Consortium February 02, 2009 New List - Political Donors from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who have donated to various local, state, and Federal political organizations.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2 ACT NOW & SAVE $100 March 19, 2009 in New York, NY   Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Getting to Know: Alexandra von Plato, chief creative officer at Digitas Health Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read.  FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- February 1, 2009

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.