DMNews: Ogilvy names new leaders for advertising, direct businesses

March 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ogilvy names new leaders for advertising, direct businesses Chantal Todé March 06, 2009 Ogilvy New York has installed individual leaders at the top of its advertising and direct businesses for the first time in approximately three years. Both will report to Carla Hendra, chairman of Ogilvy New York and CEO, Ogilvy North America.   ExactTarget sees 50% revenue growth in 2008 Dianna Dilworth March 06, 2009 In a tight economy, e-mail seems to be doing well. While other companies are reporting layoffs, the ESPs have been reporting big account wins and sales growth. ExactTarget just announced that 2008 was a record-setting year for their business, as the firm saw revenue increase by more than 50 percent.   Yankee Candle releases succession plan Chantal Todé March 06, 2009 Harlan M. Kent will become the next CEO of Yankee Candle on October 1. He will remain president of the company. Kent, currently president and COO of the company, will succeed Craig W. Rydin, who will continue to serve as chairman and CEO through October 1. Rydin will then become executive chairman of the board through October 1, 2010 and a non-executive chairman thereafter   Loyalty, CRM keys to weathering recession Nancy Kearney March 06, 2009 When I received my stimulus check last year, I — like most people — split it between the bank and bills. When the next stimulus comes through in paychecks starting April 1, part of it will still be headed to the bank, but because it will come incrementally, instead of as a lump sum, I'll use some for incidental purchases or to save for larger ones.   PlusMedia named AOR for Direct Wines, Inc. March 06, 2009 PlusMedia has been named as agency of record for home delivery wine service Direct Wines, Inc. PlusMedia, which specializes in insert and print media, will work with Direct Wines Inc. to build campaign strategies, discuss advertising rates and place inserts to promote Direct Wines Inc.'s services such as 4 Seasons Wine Club and WSJwine.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Marketers to shoppers: 'We care' Dianna Dilworth, Chantal Todé, Bryan Yurcan March 06, 2009 The latest company to consider recession-inspired messaging is General Motors, which announced last week it may use empathetic strategies to entice cautious car buyers. The beleaguered car maker is taking a cue from competitor Hyundai's latest campaign.   Budget Web sites battle for the bargain traveler Dianna Dilworth March 09, 2009 Online travel deal aggregators Expedia and Orbitz each have boosted their efforts this March − not only to reach college students heading to spring break − but also the number of increasingly budget-conscious travelers across the US. While travel costs fall, the sector has seen an overall decline in con­sumer spending — so competition is particularly fierce.   Today's lists and databases Faith-Base Mature Market File March 09, 2009 New Selects - Faith-Base Mature Market File - Trinity Direct - Description: This file contains religious buyers.   Home-Based Business Data March 09, 2009 New List - Home-Based Business Data - Executive List Services, Inc. - Description: This file contains contacts who run their business from home.   Consumer Debt Specialists March 09, 2009 New List - Consumer Debt Specialists - Data Lists Services - Description: This file contains people who are in need of financial assistants and have searched online for answers to their problems.   Compass Marketing Solutions Email and Postal Address Database March 09, 2009 New List - Compass Marketing Solutions Email and Postal Address Database - Millard Group - Description: This file contains households that are tech-savvy and highly connected to the Internet.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Problem Solver: Turning Anonymous Web Visitors into Leads SugarCRM's Martin Schneider explains how to turn analytics stats in to quantifiable leads. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: RR Donnelley closes two plants, lays off close to 500

March 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News RR Donnelley closes two plants, lays off close to 500 Chantal Todé March 05, 2009 R.R. Donnelley & Sons is shutting down two printing plants and laying off the employees who work there, according to recent reports in the Chicago Tribune and the Associated Press.Attempts to contact R.R. Donnelley via e-mail and telephone were unsuccessful. In light of the current economic conditions and the toll they are taking on the company's financial results, R.R. Donnelley is permanently shutting down its printing facility in Hillside, IL, according to the Chicago Tribune. All 118 people employed there are being let go.   Touchstone's February catalog was its last Chantal Todé March 05, 2009 Facing an uncertain economy and a dwindling universe of names for its acquisition efforts, cataloger Touchstone has made the decision to shut down. The last issue of the quarterly home décor book was mailed on February 25, and live orders will continue to be taken until the end of April. Sarah Luce, a former commercial interior designer, founded Touchstone in 1989. Its customers are mostly women 55 years who are interested in traditional home furnishings.   Smith Brothers named interactive AOR for Dreyer's ice cream snacks Chantal Todé March 05, 2009 Dreyer's frozen ice cream snack division has named independent marketing agency Smith Brothers Agency as its interactive agency of record. The work will include online marketing creative development, strategic planning, e-mail marketing and campaign development with the goal of increasing the division's brands online presence and enabling them to connect with consumers in more relevant ways.   Datran Media founder to depart, as company employs growth strategy Dianna Dilworth March 05, 2009 Digital marketing services firm Datran Media is seeing some changes at the executive level in a move to scale the business for growth and expansion. The changes are a part of the company's strategy to grow the business from a start-up to a larger enterprise business, the objective that was at play when Datran chairman/CEO Patrick Vogt joined this past fall.   Universal Music partners with teen site for video distribution Mary Elizabeth Hurn March 05, 2009 Universal Music Group (UMG) has formed a partnership with Kiwibox, a social networking site and weekly online magazine for teens. Under the agreement, more than 5,000 of UMG's full-length music videos will be available in Kiwibox Music Videos. The partnership creates branding and sponsorship opportunities for advertisers looking to reach Kiwibox's 2.4 million registered teen members.   Ping Mobile partners with Myxer Bryan Yurcan March 05, 2009 Ping Mobile, a full-service mobile agency, today said it would partner with Myxer, a Web site featuring ad-supported mobile entertainment, to offer mobile marketing and advertising solutions for Myxer's advertisers and interactive agencies.   Grant seekers list now available March 05, 2009 Macromark has introduced the Grant Funding Search Program Buyers list to the market. This list is composed of individuals who have bought an instructional CD and monthly membership to learn how to tap into $350 billion the government makes available each year in grant money.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Creative campaigns from Holland Boone, Bella Jules and HT Market March 02, 2009   Brad Harris, owner of Big City Burrito February 27, 2009 DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.   Today's lists and databases Edmund Optics Mail Order Buyers March 06, 2009 New Management - Edmund Optics Mail Order Buyers - Statlistics - Description: This file contains people who have bought optical equipment through mail from Edmund Optics.   IT Compliance Professionals from CiTDB March 06, 2009 New List - IT Compliance Professionals from CiTDB - Worldata - Description: This file contains contacts in the Information Technology industry.   Active Pre-Diabetes Sufferers at Home March 06, 2009 New List - Active Pre-Diabetes Sufferers at Home - Integrated Business Services - Description: This file contains people who are at risk for getting diabetes.   Atrinsic Masterfile March 06, 2009 New List - Atrinsic Masterfile - Adrea Rubin Management - Description: This file contains people who have filled out a form on an Atrinsic website to enter a sweepstakes, do a survey, better their finances, download media or play games online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: InfoGroup extends agreement with Alterian

March 5, 2009 News InfoGroup extends agreement with Alterian Jonathan Mack March 04, 2009 Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian. Alterian and InfoGroup have been partners since 2001.   MADD taps Orange Leap for database consolidation Mary Elizabeth Hurn March 02, 2009 Advocacy group Mothers Against Drunk Driving (MADD) has selected Orange Leap for its fundraising, constituent, and database management. Dallas-based Orange Leap will provide software to allow MADD to consolidate its numerous databases and better communicate with supporters.   Data can inform, but does not replace one-on-one exhanges Cara Wood February 27, 2009 Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and told her about my efforts to save for a new car. Today, I visit 24-hour ATMs, use direct deposit, make automatic bill payments and receive automatic e-mail alerts if my balance hits below my preset limit — all without speaking to anyone.   Salesforce, Gartner reports show cautious optimism for CRM Lauren Bell February 26, 2009 This week, Salesforce.com Inc. reported net income for the fiscal fourth quarter nearly double that of last year's, showing that, in a receding economy, CRM and SaaS providers may prove to be a bright spot. Although it has lately been bogged down by falling stock prices and the February departure of president and chief strategy officer Steve Cakebread, Salesforce actually surpassed sales and earnings estimates for the quarter, which ended January 31.   Column To build loyalty, don't make assumptions Colleen Considine, Acxiom global marketing manager, retail March 04, 2009 I love it when self-help books bleed into my professional life. I recently read "The Four Agreements" by Don Miguel Ruiz. Ruiz writes that one of the four ancient Toltec mantras (or agreements) needed to achieve inner balance is, "don't make assumptions." Here comes the crossover to my professional life as a marketer and a loyal shopper: I'm remembering all of the wasted ploys spammed to me based on erroneous suppositions.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Problem Solver: How can a list marketer beat the recession? Brian Manning, VP of sales, Statlistics March 04, 2009 There are many strategies you and your list manager can discuss to help combat these economic conditions, and to drive more testing. In addition to pricing initiatives, the progressive list owners also need to develop opportunities within their database.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Reader's Digest group exploring restructuring

March 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Reader's Digest group exploring restructuring Bryan Yurcan March 04, 2009 Reader's Digest Association is exploring restructuring, including a possible bankruptcy filing, according to Bloomberg News. The news agency reported that RDA had hired law firm Kirkland & Ellis LLP, and is considering the option of a pre-arranged bankruptcy.   AOL's Platform-A partners with Scottrade Dianna Dilworth March 04, 2009 AOL's Platform-A today has formed a strategic partnership with online investment firm Scottrade that extends the advertising relationship. This year's partnership will bring Scottrade's ads to AOL's recently formed publishing business Mediaglow. Mediaglow's financial-related content properties include AOL Money & Finance, Walletpop.com, Bloggingstocks.com and AOL News, all of which will run Scottrade ads   Chilcutt managing lists in wake of Names and Addresses closing shop Bryan Yurcan March 04, 2009 Chilcutt Direct Marketing Inc. will be managing 12 North American Affinity Club lists on an interim basis that were previously managed by Names and Addresses Inc., which closed last week.   InfoGroup extends agreement with Alterian Jonathan Mack March 04, 2009 Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian. Alterian and InfoGroup have been partners since 2001.   New business contacts list now available March 04, 2009 ListBargains has introduced the Start Me Up: Daily New Businesses list to the market. This list is composed of contacts in new businesses across the US.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Homeowners insurance offers still appear regularly in consumers' home mailboxes Bryan Yurcan March 02, 2009 Despite the current state of the economy, direct mail marketing from insurance com­panies appears to be going strong. While overall direct mail volume plum­meted from most financial services compa­nies during 2008, mail from homeowners insurance providers increased volume by 19%, according to a survey by Mintel Com­peremedia, which provides direct marketing competitive intelligence.   Better CRM begins with education Lauren Bell March 02, 2009 Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM   Today's lists and databases Gated Communities & Homeowners Associations ATM March 05, 2009 New Selects - Gated Communities & Homeowners Associations ATM - All That Marketing - Description: This file contains wealthy people who live in gated communities.   My Career Advancement March 05, 2009 New List - My Career Advancement - Distance Education Masterfile - Geon Media Group - Description: This file contains people who are looking to advance their careers and lives through the use of My Career Advancement.   Physician by Medical School Attended PCS March 05, 2009 New List - Physician by Medical School Attended PCS - PCS Mailing List Company - Description: This file contains physicians who are selectable by the medical school that they attended.   D and B Business Masterfile March 05, 2009 New List - D and B Business Masterfile - Infinite Media - Description: This file contains contacts in a variety of US businesses.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.