DMNews Whitepaper Round Up

Please click here to view this message in your browser. April 4, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. View More Research From Our Extensive IT Security White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: KeyBank names Sapient Interactive AOR

April 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News KeyBank names Sapient Interactive AOR Jonathan Mack April 02, 2009 Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.   Goodmail debuts video in e-mail Dianna Dilworth April 02, 2009 Goodmail Systems has released a new technology that will let marketers send video in e-mail called CertifiedVideo. AOL is the first e-mail partner to partner with Goodmail, and the first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.   Economist awards subscriber list management to ALC Jonathan Mack April 02, 2009 The Economist magazine has named ALC Data Management as its data manager in the hopes of generating greater revenue from the direct marketing segment. Lake Group Media had been the previous data manager. The Economist, which focuses on international, economic and business news, has been thriving despite the recession as its circulation, now at 455,006 subscribers, and ad pages continue to grow.   Expedia undertakes ad agency review Bryan Yurcan April 02, 2009 Expedia.com, an online travel company, has launched a search for a new agency to manage its US advertising and communications.   New magazine aimed at college students to launch in CA Lauren Bell April 02, 2009 University Link Magazine (ULM), a new monthly catering to college students, is slated to launch in Southern California April 10. The 12,000-circulation magazine will be first distributed only to subscribers at schools in Southern California, although the publisher (University Link Inc.) has plans to expand to another major market within two years, with the goal of eventually reaching 10 US markets.   Delta's Sky redesigns, extends reach Lauren Bell April 02, 2009 Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned, and started limited newsstand distribution. MSP Communications, which has taken over publishing duties from Pace Communications, was tapped by Delta in December 2008, but its first version of the 5.2-million-circ magazine is the April issue.   SMD Media awarded management of 6 files April 02, 2009 SMD Media has been awarded management of the following files: Will Kits, Easter Bunny, Families with Children, Fundraising, Santa's and Senior Market. The Will Kits file targets parents and grandparents and is a 1,400,000 universe list.   In This Week's Print Edition Of Internet metrics and mobile Jonathan Mack March 30, 2009 Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.   DMNews talks with Eric Harber, President and COO of HipCricket March 30, 2009 Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, IA, to increase engagement   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Acuity Education - College/University Students April 03, 2009 New Selects- Acuity Education - College/University Students - Act One Mailing List Services Inc. - Description: This file contains college and university students at their home and school addresses.   Marine and Boating April 03, 2009 New List - Marine and Boating - eTargetMedia.com Inc. - Description: This file contains yacht, boat and jet ski owners.   PennWell's Renewable Energy Database April 03, 2009 New List - PennWell's Renewable Energy Database - Statlistics - Description: This file contains renewable energy professionals who have the authority to making spending decisions.   Zylotrim Weight Loss Buyers April 03, 2009 New List - Zylotrim Weight Loss Buyers - List Services Corporation - Description: This file contains people who have purchased Zylotrim, a product designed to aid weight loss.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Ogilvy names chief digital creative officer

April 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ogilvy names chief digital creative officer Chantal Todé April 01, 2009 Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy's digital creative work across North America. Bastholm, who was co-chief creative officer at AKQA prior to joining Ogilvy, served as chief jurist for the 2009 Cannes Cyber Lions.   FedEx SmartPost expands into Canada Bryan Yurcan April 01, 2009 FedEx SmartPost has expanded its service into Canada for US shippers by using the residential delivery capabilities of the Canada Post Corporation.   Britney Spears, Candie's and Kohl's team up for campaign Chantal Todé April 01, 2009 Candie's, an accessories brand sold exclusively at Kohl's department stores, is launching a spring marketing campaign featuring Britney Spears that includes print, online, direct mail, e-mail blasts, radio and outdoor billboards. Iconix Brand Group Inc., which markets the Candie's brand, also will partner with US Weekly to help launch the campaign, with almost 4 million full-size, limited edition, pull-out posters appearing exclusively in the magazine's April 15 issue.   Yahoo Mobile expands services Dianna Dilworth April 01, 2009 Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings. After announcing the expansion at the Mobile World Congress in February, Yahoo Mobile's new personalized mobile homepage is now available in eight countries across Europe, Asia and the Americas including the US, Canada, the UK, Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.   Zillow.com, newspapers to launch co-branded real estate sites Chantal Todé April 01, 2009 Real estate Web site Zillow.com is teaming up with 180 newspapers nationwide to launch co-branded real estate Web sites. The partnership expands the scope of the Zillow Newspaper Consortium, which was formed in November 2007 with 11 major newspaper publishers. Under that earlier agreement, newspaper sales teams sell featured listings and advertising inventory on Zillow.com to local real estate advertisers.   OneRiot launches own version of Twitter search Mary Elizabeth Hurn April 02, 2009 Real time search engine OneRiot has launched a new Twitter search engine. Different from search.twitter.com, which shows real-time user Tweets including a search query, twitter.oneriot.com's results will include the actual Web content that users on Twitter are talking about and linking to.   KeyBank names Sapient Interactive AOR Jonathan Mack April 02, 2009 Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.   Eco-friendly consumers list now available April 01, 2009 Act One Mailing List Services Inc. has introduced the Green Living - Environmental Activists list to the market. This list is composed of consumers of eco-friendly products and organic foods.   In This Week's Print Edition Retailers reach out to their local customers to drive loyalty and sales in the recession Chantal Todé March 30, 2009 Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.   Which is better: paid or organic search? March 30, 2009 Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts assess both.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Analog T Photo Solution-Photo Life April 02, 2009 New Selects - Analog T Photo Solution-Photo Life - International Database Exchange Inc. - Description: This file contains subscribers of the photography magazine Photo Solution-Photo Life.   PlayStation3 Users from Consumer Selects Network April 02, 2009 New List - PlayStation3 Users from Consumer Selects Network - Worldata - Description: This file contains video game enthusiasts who enjoy playing games on Sony's Playstation 3.   Vacation Marketing - Theater and Arts League Subscribers Postal and E-mail April 02, 2009 New List - Vacation Marketing - Theater and Arts League Subscribers Postal and E-mail - Lighthouse List Company - Description: This file contains people who enjoy travelling and visiting museums and art shows.   Opportunity Seekers April 02, 2009 New List - Opportunity Seekers - Leon Henry Inc. - Description: This file contains consumers who have purchased products including jewelry, encyclopedias, kitchen items and books through direct mail offers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Pharma CRM provider rebrands, expands to Europe

April 2, 2009 News Pharma CRM provider rebrands, expands to Europe Lauren Bell April 01, 2009 Pharma CRM provider Verticals onDemand has rebranded itself Veeva Systems as part of a growth strategy that includes expansion into Europe and the development of new technology offerings. The new Veeva Systems has opened an office in Stockholm, Sweden, and partnered with Madrid-based Pharma Advisers in the first steps of a global plan.   List companies urged to diversify to survive Bryan Yurcan March 30, 2009 As many industries are evolv­ing to face a new digital age and differing ways people consume information, many so-called list companies also are doing more than simply offering list broker­age services − a move some in the industry say is required for their continued survival. Last week, Worldata, a Boca Raton, FL-based list management company, launched a new corpo­rate division, Worldata Research, as well as a companion Web site, ListPriceIndex.com, which will be the Web presence for the research division.   Amtrak to invest in CRM, data, Web Lauren Bell March 30, 2009 Amtrak has released plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).   Retailers reach out to their local customers to drive loyalty and sales in the recession Chantal Todé March 30, 2009 Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.   Jeep uses Organic analytics to inform its media choices Lauren Bell March 26, 2009 Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive analytics work from Organic agency. Organic, which has been Jeep's digital AOR for close to a decade, used econometric modeling to build a new predictive analytics model for the carmaker. The model took macroeconomic data, demand history, media plans and the price of gas, among other things, into account and, with it, Organic was able to predict Jeep retail sales for 2008 to within 1%.   Column Managing Your Contacts: The Business of Personal Relationships Pamela O'Hara, president and founder, BatchBlue Software March 31, 2009 Relationships are the lifeblood of your business. They feed your business, shape your product and make it a success.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Driving the higher costs out of list processing Brian Euclide, president, TEC Mailing Solutions April 01, 2009 Simply selecting the correct software, automating the process flow and enhancing the off the shelf tools can reduce a company's total list processing cost by 50% or more. Over the past decade, the basic process of processing mailing lists has been commoditized by software manufacturers and end users alike.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Draftfcb snags Sharpie, Expo, Prismacolor accounts

April 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Draftfcb snags Sharpie, Expo, Prismacolor accounts Lauren Bell March 31, 2009 Draftfcb has been named US agency of record for Newell Rubbermaid's Sharpie, Expo and Prismacolor brands. The agency was selected following a formal RFP, which included advertising, digital, shopper marketing, retail and promotions. Y&R Chicago, Ogilvy Chicago and Brand Buzz NY also competed in the single-round review.   Merkle creates healthcare practice Chantal Todé March 31, 2009 In response to an increasing shift toward direct consumer relationships in the pharmaceutical marketplace, Merkle has decided to formally create a healthcare practice after years of working with healthcare and pharmaceutical clients. The focus of the practice will be providing data-driven marketing strategy and integrated communications to healthcare and pharmaceutical companies.   MySpace partners with Citysearch for local venture Mary Elizabeth Hurn March 31, 2009 Social networking giant MySpace has partnered with Citysearch to launch MySpace Local, a small business directory that allows the MySpace community to review, rate and share content from local businesses nationwide. Coors and Outback Steakhouse will serve as the initial brand sponsors for the launch. The announcement was made in a Webcast today by Chris DeWolfe, co-founder and CEO of MySpace, Jeff Berman, president of sales and marketing at MySpace, and Jay Herratti, CEO of Citysearch.   Digitas' Rossman to join AKQA as president Dianna Dilworth March 31, 2009 Digitas' Jim Rossman is jumping ship to join AKQA as its president/chief operating officer. Rossman will leave his current role as chief operating officer at Digitas, the Publicis Groupe direct and digital marketing unit, later in April to join AKQA.   NextMark offering video in data cards Mary Elizabeth Hurn March 31, 2009 Marketing services provider NextMark has added a video option to its data cards to enable list managers to provide more in-depth information about a particular list not available in traditional data cards. Previously, a list broker would visit the buyer in person, which might be costly and may not prove to have a positive impact on ROI, explained Chris DeMartine, director of business development at NextMark.   Yield Software launches search management tool for SMBs Mary Elizabeth Hurn March 31, 2009 Yield Software has launched its Yield Web Marketing Suite, a tool that allows search marketers to better optimize and track their paid search, natural search and landing pages.   Newsmax looks for subscribers in TV, radio Lauren Bell March 31, 2009 Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to Newsmax magazine. The commercials offer four free issues of the conservative-leaning monthly as well as a free World Bank Emergency Radio. Consumers who accept the offer are then targeted for further marketing to convince them to switch to a full-year paid subscription.   New movers list now available March 31, 2009 Media Source Solutions has introduced the New Movers at E-mail Addresses list to the market. This list is composed of people who are looking to settle down in their new homes.   In This Week's Print Edition Dress up kids' campaigns Bryan Yurcan March 30, 2009 The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.   Deliver top results with digital production March 30, 2009 Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases October Research Business Email File April 01, 2009 New E-mail - October Research Business Email File - MetaResponse Group - Description: This file contains buyers of products from October Research Corpo­ration.   Grandparents April 01, 2009 New List - Grandparents - The Services Group - Description: This file contains business professionals who are also grandparents.   Donors to Breast Cancer Appeals April 01, 2009 New List - Donors to Breast Cancer Appeals - Trinity Direct - Description: This file contains people who have donated to breast cancer charities and are direct mail responsive.   Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses April 01, 2009 New List - Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses - DirectInnovations, Inc. - Description: This file contains small busi­ness owners and managers in Canada.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.