DMNews: Nike targets youth with social campaign

April 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Nike targets youth with social campaign Dianna Dilworth April 07, 2009 Nike is reaching out to young audiences with a new social media campaign that calls on youth to share their own sports story. The campaign, called "What do you play for?," is aimed at getting youth excited about their own involvement with sports and sharing their stories. The effort is a collaboration between the athletics brand and Youth Noise, a social network for teens and social media firm Brickfish.   Chris Martin is new CEO at CORESense Chantal Todé April 07, 2009 CORESense's VP of marketing Chris Martin succeeds founder Jason Jacobs as the company's CEO. Martin will be responsible for maintaining relationships with existing customers, completing the launch of their point of sale and retail application, and positioning the company for sustained growth. CORESense is a leading provider of on-demand retail and e-commerce solutions. Martin served as VP of marketing since 2007.   CPC says custom publishing more powerful than ever Lauren Bell April 07, 2009 A new study from Roper Public Affairs and the Custom Publishing Council (CPC) reports that custom magazines and other custom media have increased in popularity and influence since 2005. According to the study, conducted via telephone with 1000 adult Americans in February-March 2009, 70% of respondents said they liked custom publications, and 59% at least occasionally page through printed custom publications.   Catalyst:SF named digital AOR by Del Monte Chantal Todé April 07, 2009 San Francisco-based Catalyst:SF has been named the digital agency of record for Del Monte Foods, with digital strategy and digital media responsibilities for all brands, including Del Monte, S&W, Contadina, College Inn, Meow Mix and 9Lives.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Boston Apparel Group to consolidate marketing data with help from Neolane Chantal Todé April 07, 2009 Cataloger Boston Apparel Group has selected Neolane's Cross-Channel Marketing Optimization solution to support high-volume, personalized marketing campaigns for its Chadwicks and Metrostyle brands as the multichannel merchant seeks to integrate marketing data.   Restaurant.com, TrialPay partner on incentive plan Bryan Yurcan April 07, 2009 Restaurant.com, an online portal for dining coupons and gift certificates, has partnered with TrialPay, an online payment platform, on its new "purchasing incentives" platform. The TrialPay platform seeks to reduce shopping cart abandonment by offering consumers a free offer after completing a purchase.   Anti-aging supplement buyers list now available April 07, 2009 Impulse Media has introduced the ResV Trim Anti-Aging Buyers list to the market. This list is composed of people who have purchased a natural supplement to help improve their skin and increase their energy.   In This Week's Print Edition Custom publishing's evolution Lauren Bell April 06, 2009 Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty   Why should I be optimistic about finding a direct marketing job, given this economy? Wendy Weber, President, Crandall Associates Inc. April 06, 2009 As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases American Optometric Association April 08, 2009 New E-mail - American Optometric Association - Infocus - Description: This file contains members of the American Optometric Association.   Power Profits Opportunity Buyers Canada April 08, 2009 New List - Power Profits Opportunity Buyers Canada - Macromark - Description: This file contains entrepre­neurial Canadians who are looking to start a business from their home.   Physician's Guide — Urologists April 08, 2009 New List - Physician's Guide — Urologists - Complete Mailing Lists - Description: This file contains professional urologists, who specialize in the treatment and care of urinary tracts.   CPAs Authorized for Federal Audits April 08, 2009 New List - CPAs Authorized for Federal Audits - Key Marketing Advantage - Description: This file contains accountants who are authorized to conduct governmental audits.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Merkle, Alterian team up on analytics solution for retail

April 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Honda calls consumers to compare the value Dianna Dilworth April 06, 2009 Honda is calling on consumers to do their own research in a new multichannel campaign called "True Cost to Own a Honda." The campaign, which was developed for Honda by its agency of record RPA, encourages consumers to compare Honda cars to the competition and calculate the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign is being pushed through online, TV and radio.   Report: T-Mobile developing more devices featuring Google's Android Mary Elizabeth Hurn April 06, 2009 T-Mobile is planning to launch a number of communications devices utilizing Google's Android operating system, an open source software for mobile devices.   MMR, United Marketing Group to offer online health records via affinity programs Chantal Todé April 06, 2009 MMR Information Systems Inc. and United Marketing Group have signed a three-year agreement to offer Web-based personal health record services via affinity programs and membership-based services. MMR, through its wholly owned subsidiary MyMedicalRecords Inc., provides Web-based consumer-controlled Personal Health Records (PHR) and electronic safe deposit box storage solutions. United Marketing Group is a direct marketer of affinity membership programs and merchandise products that has relationships with numerous Fortune 500 partners.   Regis Salons releases custom magazine Lauren Bell April 06, 2009 Regis Salons has tapped Story Worldwide to custom publish a new quarterly magazine, The Hair Book. Starting today, 300,000 copies of The Hair Book will be distributed exclusively at Regis Salons' 1,100 North American locations. The magazine will be supplemented by a Web site, TheHairBookOnline.com, which also is slated to launch today. Regis Salons' core customers are fashion- and trend-conscious women.   Manicurist list now available April 06, 2009 ListBargains has introduced the Licensed to Work: Manicurist list to the market. This list is composed of licensed manicurists. These prospects earn an average of $40,000 annually.   In This Week's Print Edition RRD unveils digital inkjet printer Chantal Todé March 30, 2009 While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last fall commercial printer RR Donnelley & Sons installed the first high-speed inkjet press devel­oped at the company's own R&D center. "Where technology exists in the marketplace and it is available, we'll buy," said Mary Lee Sch­neider, chief technology officer at Chicago-based RR Donnelley.   Mobile firms agree on marketing guidelines Dianna Dilworth April 06, 2009 In a move to build industry stan­dards, the four largest US wire­less service providers last week all agreed to incorporate their mobile marketing guidelines with the Mobile Marketing Association's (MMA) best practices.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Pet Food Direct Buyers April 07, 2009 New Selects - Pet Food Direct Buyers - Services Corporation - Description: This file contains people who have bought pet food and products from Pet Food Direct.   F + W Media Masterfile April 07, 2009 New List - F + W Media Masterfile - MeritDirect - Description: This file contains subscribers to F+W Media's magazines and book club.   Late Mortgage Payers April 07, 2009 New List - Late Mortgage Payers - Lead Dog Information Services - Description: This file contains people who are late on their mortgage payments.   Active Electrocardiography Professionals April 07, 2009 New List - Active Electrocardiography Professionals - Integrated Business Services - Description: This file contains electrocardiolography professionals who are currently practicing.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: DMA takes stand against FCC claim in mobile porting

April 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News DMA takes stand against FCC claim in mobile porting Dianna Dilworth April 03, 2009 The Direct Marketing Association has filed comments with the Federal Communications Commission regarding the Petition for Expedited Clarification and Declaratory Ruling, filed by Paul D.S. Edwards, president/CEO, of the Consumer Information Center Inc. The DMA's comments address how the "porting" of a customer's telephone numbers from landlines to mobile affects the ability of marketers to contact those customers.   Rumored Google, Twitter merge could be good for marketers Mary Elizabeth Hurn April 03, 2009 There's been a serious back and forth in the rumor mill this week regarding a Google buyout of Twitter. Last year Twitter turned down a buyout offer from Facebook for $500 million, mostly in stock. While no announcements have been made, there has been much talk across the industry as to why an acquisition would be good for Google, Twitter and marketers alike.   Hispanic business owners targeted with new DM campaign Lauren Bell April 03, 2009 The Latino Coalition (TLC), a non-profit focused on helping small business owners of Latino descent, has tapped Image Direct for a new direct marketing campaign. Image Direct was chosen for the work partly due to their successes in working with the US Small Business Administration. The campaign, called ExitoUSA, will launch at the end of this month and will target 1 million Hispanic small business owners annually through weekly mailings of 20,000.   Nonprofits not capturing as many donations online as they could Chantal Todé April 03, 2009 People would be willing to give more money to charities via online donations if it were easier for them to find crucial information, according to a new study from user-experience research firm Nielsen Norman Group. Only 43% of the Web sites studied put their mission on their homepage, and only 4% stated on the homepage where the donor's money would be applied, according to the study   Rent.com uses social media for video contest Nancy Kearney April 03, 2009 Apartment seekers can win $10,000 in ForRent.com's second annual video contest, which helped the company build brand awareness. The contest asks would-be renters to tell the site why they are ready to move.   Pointlogic taps MRI for deeper consumer data Lauren Bell April 03, 2009 Pointlogic has integrated Mediamark Research and Intelligence (MRI) consumer profiles with its own Compose offering in an effort to provide more value to media planners.   Groupthink can lead to better one-on-one Cara Wood April 03, 2009 Often, constructive dissension among a market­ing team is muffled by the desire that everyone cooperate. For the last 57 years, since William Whyte introduced the term 'groupthink' to the pages of Fortune, it has referred to the mob conformity that stems from ideas produced by a group of like-minded people. Groupthink thrives on consensus and typically results in minimal progress and an utter lack of innovation.   Music lovers list now available April 03, 2009 Focus USA has introduced the Buyers 360 Toe Tappers to Headbangers list to the market. This list is composed of a wide variety of music lovers who are willing to spend a lot of money to expand their music collections.   In This Week's Print Edition Pharma dollars shifting to digital Mary Elizabeth Hurn, Chantal Todé April 03, 2009 The relationship between sales representative and physician has been the cornerstone of pharma­ceutical companies' marketing to the healthcare community for years, as economic factors force pharmaceutical companies to cut back sales reps in increasing numbers, pharma marketing efforts are shifting toward digital.   SF leads California Do Not Mail push Bryan Yurcan April 06, 2009 The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry — the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail. No states have yet passed any kind of Do Not Mail legislation, although several have measures pending, and it is unclear whether the California state legislature will take up the issue.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Variable Interest Rate Mortgages April 06, 2009 New Selects - Variable Interest Rate Mortgages - ListAbility Inc. - Description: This file contains people who have variable rate mortgages.   Education Edge April 06, 2009 New List - Education Edge - ListSolutions - Description: This file contains people who are looking to continue their education.   La Vida Sana- The Healthy Life Spanish Speaking Mail Order Buyers April 06, 2009 New List - La Vida Sana- The Healthy Life Spanish Speaking Mail Order Buyers - Specialists Marketing Services - Description: This file contains Spanish speaking consumers who are interested in health, exercise and beauty products and services.   It's Payday! Cash to Spend April 06, 2009 New List - It's Payday! Cash to Spend - True North List Marketing - Description: This file contains people who cash their paychecks at places other than banks.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

Please click here to view this message in your browser. April 4, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. View More Research From Our Extensive IT Security White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.