DMNews' Database Weekly: Large AAA branch increases CRM efforts

April 9, 2009 News Large AAA branch increases CRM efforts Lauren Bell April 08, 2009 AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.   Emerging 'social CRM' trend is led by desire to get more personal with wired consumers Lauren Bell April 06, 2009 "Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based customer conversations.   Nextmark data card report shows improvements Bryan Yurcan April 08, 2009 Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.   PacSun sticks with Alliance Lauren Bell April 07, 2009 Pacific Sunwear of California Inc. (PacSun) has extended its 9-year private label credit card contract with Alliance Data Systems Corp. PacSun's private label credit card lets users earn points that can be redeemed for future purchases. It also provides members — mainly teens and young adults — with information on sales and promotions, largely through their monthly statements.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Column Marketers cannot use 'dirty data' to execute effective campaigns Christopher Petix, President, Cash-Media US April 08, 2009 Data quality is a huge issue in the marketing world and more organizations are beginning to realize that poor quality data can hurt them. According to research by D&B Canada, "dirty data" costs US businesses six hundred billion dollars per year, on things like hiring unnecessary contact center staff, printing unnecessary promotional material and postage.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Building a lean, green list marketing machine Chris DeMartine, director of business development, NextMark April 08, 2009 Trillions in unregulated credit default swaps may have undermined the global economy for now, but the future of digital marketing still looks bright. Online channels are exploding to form a paperless playing field for direct marketers, and an increasing number of list managers are joining the game. Here are three steps for building your own lean, green list marketing machine.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Vonage selects TBWA\Chiat\Day and PHD

April 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Vonage selects TBWA\Chiat\Day and PHD Dianna Dilworth April 08, 2009 Telecommunications firm Vonage has selected Omnicom's TBWA\Chiat\Day New York as its advertising agency and sister agency PHD as its media agency. The two Omnicom agencies will be responsible for all Vonage advertising activities.   UPS Freight adds service in Mexico Nancy Kearney April 08, 2009 UPS Freight, the less-than-truckload arm of UPS, will now offer door-to-door service to and from Mexico, including UPS customs brokerage capabilities and single invoicing for all services between the US, Canada and Mexico. Freight will be expedited by using five border crossings.   EBay Motors launches classifieds service Bryan Yurcan April 08, 2009 EBay Motors, an online automobile directory and subsidiary of eBay, announced today the launch of eBay Motors Local Classifieds for individual sellers. The new listing option is designed to connect car buyers and sellers within a 100-mile radius of their local market.   Large AAA branch increases CRM efforts Lauren Bell April 08, 2009 AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.   As AOR, Sigma Group will help introduce Water-Jel to consumers Chantal Todé April 08, 2009 Sigma Group has been named agency of record for Water-Jel Technologies in support of the company's strategy to bring its burn care technology directly to consumers. Water-Jel is the exclusive supplier to the US military, and its emergency first aid burn treatments are available in many hospitals. The company plans to develop new consumer products for 2009 and will work with Sigma to develop a new brand platform and direct-to-consumer launch strategy.   CarDomain acquires StreetFire.net Dianna Dilworth April 08, 2009 CarDomain Network, an online automotive community, has acquired StreetFire.net, a site for automotive video file sharing. Financial terms of the deal were not disclosed. The acquisition comes months after Glenn Rogers took over StreetFire as CEO.   Nextmark data card report shows improvements Bryan Yurcan April 08, 2009 Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.   MacMall blow-in program now available April 08, 2009 Leon Henry Inc. has introduced the MacMall Blow-In program to the market. This program contains the opportunity to reach MacMall catalog buyers who are seeking computer products and accessories.   In This Week's Print Edition Drinks depend on digital Kevin McKeefery April 03, 2009 Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online   Test your lists for better campaign targets April 06, 2009 The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and how to make them work for you   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases My Business Chronicle Active Newsletter Subscribers at E-mail Addresses April 09, 2009 New Management - My Business Chronicle Active Newsletter Subscribers at E-mail Addresses - DirectInnovations Inc. - Description: This file contains subscribers to the Business Chronicle newsletter, which offers business advice to business manag­ers.   Herbal Market Health Supplement Buyers April 09, 2009 New List - Herbal Market Health Supplement Buyers - Leon Henry Inc. - Description: This file contains people who have purchased vitamins and herbal supplements online.   Complete Manicurists April 09, 2009 New List - Complete Manicurists - Complete Mailing Lists - Description: This file contains professional manicurists and pedicurists.   Wine Connoisseur Club Members April 09, 2009 New List - Wine Connoisseur Club Members - The List Experts - Description: This file contains people who enjoy wine and are members of various wine clubs across America.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Nike targets youth with social campaign

April 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Nike targets youth with social campaign Dianna Dilworth April 07, 2009 Nike is reaching out to young audiences with a new social media campaign that calls on youth to share their own sports story. The campaign, called "What do you play for?," is aimed at getting youth excited about their own involvement with sports and sharing their stories. The effort is a collaboration between the athletics brand and Youth Noise, a social network for teens and social media firm Brickfish.   Chris Martin is new CEO at CORESense Chantal Todé April 07, 2009 CORESense's VP of marketing Chris Martin succeeds founder Jason Jacobs as the company's CEO. Martin will be responsible for maintaining relationships with existing customers, completing the launch of their point of sale and retail application, and positioning the company for sustained growth. CORESense is a leading provider of on-demand retail and e-commerce solutions. Martin served as VP of marketing since 2007.   CPC says custom publishing more powerful than ever Lauren Bell April 07, 2009 A new study from Roper Public Affairs and the Custom Publishing Council (CPC) reports that custom magazines and other custom media have increased in popularity and influence since 2005. According to the study, conducted via telephone with 1000 adult Americans in February-March 2009, 70% of respondents said they liked custom publications, and 59% at least occasionally page through printed custom publications.   Catalyst:SF named digital AOR by Del Monte Chantal Todé April 07, 2009 San Francisco-based Catalyst:SF has been named the digital agency of record for Del Monte Foods, with digital strategy and digital media responsibilities for all brands, including Del Monte, S&W, Contadina, College Inn, Meow Mix and 9Lives.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Boston Apparel Group to consolidate marketing data with help from Neolane Chantal Todé April 07, 2009 Cataloger Boston Apparel Group has selected Neolane's Cross-Channel Marketing Optimization solution to support high-volume, personalized marketing campaigns for its Chadwicks and Metrostyle brands as the multichannel merchant seeks to integrate marketing data.   Restaurant.com, TrialPay partner on incentive plan Bryan Yurcan April 07, 2009 Restaurant.com, an online portal for dining coupons and gift certificates, has partnered with TrialPay, an online payment platform, on its new "purchasing incentives" platform. The TrialPay platform seeks to reduce shopping cart abandonment by offering consumers a free offer after completing a purchase.   Anti-aging supplement buyers list now available April 07, 2009 Impulse Media has introduced the ResV Trim Anti-Aging Buyers list to the market. This list is composed of people who have purchased a natural supplement to help improve their skin and increase their energy.   In This Week's Print Edition Custom publishing's evolution Lauren Bell April 06, 2009 Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty   Why should I be optimistic about finding a direct marketing job, given this economy? Wendy Weber, President, Crandall Associates Inc. April 06, 2009 As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases American Optometric Association April 08, 2009 New E-mail - American Optometric Association - Infocus - Description: This file contains members of the American Optometric Association.   Power Profits Opportunity Buyers Canada April 08, 2009 New List - Power Profits Opportunity Buyers Canada - Macromark - Description: This file contains entrepre­neurial Canadians who are looking to start a business from their home.   Physician's Guide — Urologists April 08, 2009 New List - Physician's Guide — Urologists - Complete Mailing Lists - Description: This file contains professional urologists, who specialize in the treatment and care of urinary tracts.   CPAs Authorized for Federal Audits April 08, 2009 New List - CPAs Authorized for Federal Audits - Key Marketing Advantage - Description: This file contains accountants who are authorized to conduct governmental audits.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Merkle, Alterian team up on analytics solution for retail

April 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Honda calls consumers to compare the value Dianna Dilworth April 06, 2009 Honda is calling on consumers to do their own research in a new multichannel campaign called "True Cost to Own a Honda." The campaign, which was developed for Honda by its agency of record RPA, encourages consumers to compare Honda cars to the competition and calculate the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign is being pushed through online, TV and radio.   Report: T-Mobile developing more devices featuring Google's Android Mary Elizabeth Hurn April 06, 2009 T-Mobile is planning to launch a number of communications devices utilizing Google's Android operating system, an open source software for mobile devices.   MMR, United Marketing Group to offer online health records via affinity programs Chantal Todé April 06, 2009 MMR Information Systems Inc. and United Marketing Group have signed a three-year agreement to offer Web-based personal health record services via affinity programs and membership-based services. MMR, through its wholly owned subsidiary MyMedicalRecords Inc., provides Web-based consumer-controlled Personal Health Records (PHR) and electronic safe deposit box storage solutions. United Marketing Group is a direct marketer of affinity membership programs and merchandise products that has relationships with numerous Fortune 500 partners.   Regis Salons releases custom magazine Lauren Bell April 06, 2009 Regis Salons has tapped Story Worldwide to custom publish a new quarterly magazine, The Hair Book. Starting today, 300,000 copies of The Hair Book will be distributed exclusively at Regis Salons' 1,100 North American locations. The magazine will be supplemented by a Web site, TheHairBookOnline.com, which also is slated to launch today. Regis Salons' core customers are fashion- and trend-conscious women.   Manicurist list now available April 06, 2009 ListBargains has introduced the Licensed to Work: Manicurist list to the market. This list is composed of licensed manicurists. These prospects earn an average of $40,000 annually.   In This Week's Print Edition RRD unveils digital inkjet printer Chantal Todé March 30, 2009 While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last fall commercial printer RR Donnelley & Sons installed the first high-speed inkjet press devel­oped at the company's own R&D center. "Where technology exists in the marketplace and it is available, we'll buy," said Mary Lee Sch­neider, chief technology officer at Chicago-based RR Donnelley.   Mobile firms agree on marketing guidelines Dianna Dilworth April 06, 2009 In a move to build industry stan­dards, the four largest US wire­less service providers last week all agreed to incorporate their mobile marketing guidelines with the Mobile Marketing Association's (MMA) best practices.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Pet Food Direct Buyers April 07, 2009 New Selects - Pet Food Direct Buyers - Services Corporation - Description: This file contains people who have bought pet food and products from Pet Food Direct.   F + W Media Masterfile April 07, 2009 New List - F + W Media Masterfile - MeritDirect - Description: This file contains subscribers to F+W Media's magazines and book club.   Late Mortgage Payers April 07, 2009 New List - Late Mortgage Payers - Lead Dog Information Services - Description: This file contains people who are late on their mortgage payments.   Active Electrocardiography Professionals April 07, 2009 New List - Active Electrocardiography Professionals - Integrated Business Services - Description: This file contains electrocardiolography professionals who are currently practicing.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.