A Special Message from DMNews

Dear DMNews Reader,

As a valued reader of DMNews, we want to ensure you are taking full advantage of the services we offer. We'd like to provide you with the added value of receiving our newest weekly electronic newsletter, DMNews' Digital Insider. This FREE newsletter provides the latest industry news, enlightening case studies and tips and insights from experts about how digital technology is changing commerce and marketing practices.

Because we value your time and respect your online privacy, we'd like to give the opportunity to unsubscribe to this free e-newsletter before we upgrade your services to include this valuable product. If you do not wish to receive this free e-newsletter, please click here to opt-out by May 1, 2009.

Sincerely,


DMNews Subscription Services

Haymarket Media Inc.
Subscription Services
114 West 26th Street, 4th Floor
New York, NY 10001
646.638.6000

DMNews: DM job opportunities may rise with second-half recovery

April 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News DM job opportunities may rise with expected second-half economic recovery Chantal Todé April 24, 2009 Agencies have felt pain over the past 12 months thanks to an overall decline in marketing budgets   Facebook alum named MySpace CEO April 24, 2009 Former Facebook executive Owen Van Natta has been named CEO of MySpace, replacing co-founder Chris DeWolfe. The move came after News Corp.'s announcement yesterday that DeWolfe would soon step down and other executive roles may be shifted—including that of president and co-founder Tom Anderson.   Alliance Q1 income falls 44%, despite growth in some divisions Lauren Bell April 23, 2009 Alliance Data Systems Corp., parent company to Epsilon and LoyaltyOne, reported results for its first quarter, ended March 31, showing that first-quarter net income has decreased nearly 44% since Q1 last year. Revenue for the company dropped 4%, to $480 million, while cash earnings per diluted share were up slightly — from $1 to $1.19.   New York trims print schedule Lauren Bell April 24, 2009 New York magazine will trim two issues — June 22 and August 17 — from its summer publishing schedule in an effort to cut costs. The weekly, which has a total paid and verified circulation of 431,626, cites an expected ad slowdown as the reason behind the cuts.   Gamefly files postal discrimination complaint Bryan Yurcan April 24, 2009 Online video game rental company Gamefly has filed a complaint against the US Postal Service claiming discriminatory practices against it. The complaint, filed with the Postal Regulatory Commission, alleges that the Postal Service unduly discriminated against Gamefly.   El Pollo Loco and Del Taco new pushes centered on chicken Dianna Dilworth April 24, 2009 Latin-flavored chicken joints are taking on the traditional fried chicken fast fooderies with two new campaigns. El Pollo Loco is challenging fried chicken chain KFC to a public taste test with their grilled chicken products, while taco chain Del Taco is lowering prices on its chicken dishes.   Real estate investors list now available April 24, 2009 Infinite Media has introduced the Aaron's Sector Real Estate Investors list to the market. This list is composed of real estate investors seeking investment opportunities.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition Has UGC surpassed content from agencies? April 20, 2009 With Twitter, YouTube and Flickr among the many user-generated content sites informing marketing, our experts debate whether agency-created content could fall by the wayside   Betting on innovation Lauren Bell April 17, 2009 BBDO's Robertson talks about the impetus behind the agency's growth strategy   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Liquor Stores ATM April 24, 2009 New Selects - Liquor Stores ATM - All That Marketing - Description: This file contains liquor stores across the country.   Military History Enthusiasts April 24, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who enjoy learning about the military history of the US.   Extreme Sports Enthusiasts April 24, 2009 New List - Extreme Sports Enthusiasts - Walter Karl - Description: This file contains people who enjoy sports of all kind.   Arts and Crafts Enthusiasts April 24, 2009 New List - Arts and Crafts Enthusiasts - eTargetMedia.com Inc. - Description: This file contains individuals and families who enjoy doing arts and crafts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Digg's Rose shares insight on monetizing UGC: ad:tech SF

April 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Digg's Rose shares insight on monetizing UGC: ad:tech SF Cara Wood April 23, 2009 Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content can be monetized and used to engage consumers during this morning's ad:tech San Francisco keynote. Evan Hansen, editor-in-chief of Wired.com, interviewed the entrepreneur. Rose said that his site, which was largely founded to democratize content online, was now seeking to create a way for consumers to respond directly to advertisers about products and promotions.   UPS earnings drop nearly 56% Bryan Yurcan April 23, 2009 UPS Inc. today reported first quarter revenue of $10.9 billion, down 13.7% from the same quarter last year, and saw its earnings fall nearly 56% to $401 million, compared to profit of $906 million a year ago.   Kmart, other add printable coupons to Web sites Chantal Todé April 23, 2009 Kmart, CVS, Walgreens and H-E-B are the latest retailers to put printable coupons on their Web sites supplied through Coupons.com's digital coupon distribution network. "This is the future of merchandising," said John Moritz, division VP, marketing planning at Kmart, in a statement. "It's the perfect way for online marketing to drive in-store sales, and customers win in the process."   eBay notes first quarter loss Bryan Yurcan April 23, 2009 EBay Inc. reported a first quarter revenue of $2.02 billion, a $171.6 million year-over-year loss.   Travelocity debuts branded toolbar Dianna Dilworth April 23, 2009 Travelocity has debuted a new branded downloadable toolbar, in a move to reach consumers in an interactive way. The toolbar, which was designed by Web services firm Conduit, lets consumers access Travelocity travel services and deals directly on their desktop.   Colorado paper targets local audiences with free pub Lauren Bell April 23, 2009 The Gazette, a 96,351-circulation daily out of Colorado Springs, CO, is launching a series of free neighborhood papers next month in an effort to diversify its offerings for readers and advertisers. The new publications, called Ink, will be geo-targeted to 3 different retail areas in and around Colorado Springs: downtown, the west side of the city, and Manitou Springs, where it will be distributed in sales racks at local businesses.   Wildlife Conservation magazine axed in restructuring Lauren Bell April 23, 2009 Wildlife Conservation, the magazine of the non-profit Wildlife Conservation Society (WCS), has published its last issue. The bi-monthly had 92,000 subscribers, who were informed of its demise in the editor's note in the final issue.   Gardening catalog blow-in program now available April 23, 2009 Leon Henry Inc. has introduced the Gardeners Edge Catalog Blow-In program to the market. This program contains the opportunity to reach people who receive the Gardeners Edge catalog, which offers gardening and landscaping tools and products.   In This Week's Print Edition Companies must take e-mail authentication seriously to protect brands and domains Bryan Yurcan April 20, 2009 Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).   NHL skates into mobile space with WAP version of its site Dianna Dilworth April 20, 2009 Just in time for the 2009 Stanley Cup Play­offs, which began last week, the National Hockey League (NHL) has debuted a new mobile WAP site to reach fans on the go. The new site − an ad-backed publish­ing site supported by mobile ad network Quattro Wireless − is a mobile version of NHL.com that has been reformatted for the mobile phone with some special mobile-exclusive features.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Liquor Stores ATM April 24, 2009 New Selects - Liquor Stores ATM - All That Marketing - Description: This file contains liquor stores across the country.   Military History Enthusiasts April 24, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who enjoy learning about the military history of the US.   Extreme Sports Enthusiasts April 24, 2009 New List - Extreme Sports Enthusiasts - Walter Karl - Description: This file contains people who enjoy sports of all kind.   Arts and Crafts Enthusiasts April 24, 2009 New List - Arts and Crafts Enthusiasts - eTargetMedia.com Inc. - Description: This file contains individuals and families who enjoy doing arts and crafts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS marks Earth Day with green initiatives

April 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS marks Earth Day with green initiatives Bryan Yurcan April 22, 2009 The United States Postal Service launched a campaign today to increase awareness and create results for energy conservation at a "Turning Over a Green Leaf" event in celebration of Earth Day. The agency, which says it wants to reduce energy use 30% by 2015, exhibited "green" initiatives at the event, including the USPS' green Web site, a carbon and lifestyle calculator, an office supplies swap Web site, energy-saving tips, and Cradle to Cradle-certified "green" packaging and shipping supplies.   Razorfish names Bob Lord CEO, Kokich to become chairman Mary Elizabeth Hurn April 22, 2009 Digital agency Razorfish has named Bob Lord CEO. Clark Kokich, who has been CEO since 2007, will take on the newly created role of chairman. All of Razorfish's presidents will now report to Lord.   KFC, Draftfcb launch grilled chicken campaign Lauren Bell April 22, 2009 KFC has kicked off a new multichannel campaign, called "UNThink," to promote its first foray into grilled chicken products. Draftfcb Chicago, KFC's agency of record since 2003, produced the campaign, which spans digital, mobile, print, TV and out-of-home ads.   Direct Group to combine direct mail and fulfillment operations Chantal Todé April 22, 2009 Direct marketing solutions provider Direct Group will be consolidating its direct mail, digital printing and fulfillment operations into one location over the remainder of this year and anticipates eliminating approximately 50 positions as a result. "We want to optimize our associates, equipment and facilities infrastructures," said Don McKenzie, president and CEO at Direct Group, of the move.   Kohl's to launch exclusive line with The Hills star Chantal Todé April 22, 2009 Kohl's Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and on Kohls.com. The multi-channel merchant is betting on Conrad's high awareness and fashion credibility among young contemporary customers. Conrad is best known as the star of the reality series The Hills. She began her fashion career as an intern at Teen Vogue.   1-800-FLOWERS.COM's Mother's Day campaign uses social media Chantal Todé April 22, 2009 Floral and gift multichannel merchant 1-800-FLOWERS.COM has launched a Mother's Day marketing campaign that includes an online destination where visitors can share stories about outstanding mothers and which uses Bazaarvoice's social networking tool Bazaarvoice Stories. Consumers can share their own personal story of a mom who has touched their life at www.spotlightamom.com through April 29.   Agency Digitaria opens New York office Dianna Dilworth April 22, 2009 San Diego-headquartered digital marketing agency Digitaria is expanding to the East Coast with a new office in New York. The new Manhattan office is being opened to support new business and global growth. Existing East Coast clients include Hasbro, NBC, CBS, MTV, Comcast, Bravo, BeliefNet.com, the Baltimore Ravens and International Speedway Corp.   USPS provides more details on 'summer sale' Bryan Yurcan April 22, 2009 The United States Postal Service has issued further specifics on its proposed "summer sale." The sale will run from July 1 through September 30 and will be open to mailers who mailed more than one million Standard letters and/or flats from October 1, 2007, through March 31, 2008.   Automobile lovers list now available April 22, 2009 Interactive Marketing Solutions has introduced the Avid Auto Enthusiasts list to the market. This list is composed of people who love automobiles and have signed up to various Web sites offering automobile news, reviews, previews and information.   In This Week's Print Edition Laptops benefit from word-of-mouth buzz Sharon Goldman April 17, 2009 Experts say word of mouth works well for notebook computers, as consumers seek out peer feedback to inform this complex purchase   Pocket more profit with better paid search April 20, 2009 Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and tactics to make pay-per-click really worth your while during the recession   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases AllPosters.com April 23, 2009 New Selects - AllPosters.com - Belardi/Ostroy - Description: This file contains people who have bought posters or related products through AllPosters.com.   Government Stimulus - US Energy Marketplace PCS April 23, 2009 New List - Government Stimulus - US Energy Marketplace PCS - PCS Mailing List Company - Description: This file contains professionals in the energy production, waste removal, alternative energy research, recycling, water treatment and conservation, green initiates and environmental conservation industries.   Master Business Master List April 23, 2009 New List - Master Business Master List - Lead Me Media - Description: This file contains business contacts across a variety of industries.   Environmental Causes Donors April 23, 2009 New List - Environmental Causes Donors - Interactive Marketing Solutions - Description: This file contains people who have donated money to various environmental organizations and causes.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.