DMNews: Obama taps Google's Schmidt for advisory council

April 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Obama taps Google's Schmidt for advisory council Sharon Goldman April 28, 2009 Google CEO Eric Schmidt's ongoing relationship with President Obama has just gotten an official stamp. According to the White House, Schmidt has been named as a member of the Council of Advisors on Science and Technology, a group which will advise the president and vice president on a variety of science, technology and innovation areas.   New Aflac campaign focuses on the facts Lauren Bell April 28, 2009 Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance.   AmEx debuts post-Northwest merger Delta loyalty card campaign Dianna Dilworth April 28, 2009 American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.   Print-only catalogs losing ground Chantal Todé April 28, 2009 The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to the 2009 National Directory of Catalogs. Continuing a trend from the past several years, however, the number of print catalogs with online editions grew from 8,675 to 8,894 from last year. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year.   Unum Group sees increase in e-mail, using landing pages Dianna Dilworth April 28, 2009 Unum Group, a provider of disability, group life, long-term care and voluntary benefits, has found that using e-mail for pre-enrollment communications has increased its response rates by using e-mail service provider Silverpop's landing page product.   NewScale among first users of Jigsaw's "Data as a Service" Lauren Bell April 28, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."   Jeep owners list available April 28, 2009 McCarthy Media Group has introduced the GLP Jeep Cherokee Vehicle Owners list to the market. The file contains prospects who are interested in customizing and personalizing their Cherokee.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition How can a direct marketing agency use Twitter as an effective recruiting tool? Tracy Cote, Executive director, talent, Organic April 20, 2009 The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also has very practical applications.   Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more April 20, 2009 Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Meeting Planners at Email Address April 29, 2009 New E-mail - Meeting Planners at Email Address - ALC - American List Counsel - Description: This file contains corporate meeting and convention planners.   Hispanic Members from North American Affinity Club April 29, 2009 New List - Hispanic Members from North American Affinity Club - Chilcutt Direct Marketing - Description: This file contains Hispanic members of the Handyman Club of America, National Home Gardening Club, National Health & Wellness Club, North American Hunting Club, Cooking Club of America, North American Fishing Club, Creative Home Arts Club, This History Channel Club, PGA tour Partners Club, National Street Machine Club and Motorcycle Riders Club of American.   Families with Children April 29, 2009 New List - Families with Children—Ages 4 to 15 - Partners Marketing, Inc. - Description: This file contains parents of children ages 4 to 15.   Data Express Senior Citizens Caregivers April 29, 2009 New List - Data Express Senior Citizens Caregivers - LDS Group Inc. - Description: This file contains senior citizens and the families that care for them.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: UPS launches ad agency review

April 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News UPS launches ad agency review Bryan Yurcan April 27, 2009 UPS Inc. said it will be conducting a global ad agency review. Its incumbent US agency, The Martin Agency, is invited to participate, said Karen Cole, UPS spokesperson. The review will cover global advertising, media buying, relationship marketing and digital services, she said.   Portfolio gets axed Lauren Bell April 27, 2009 Condé Nast Portfolio has ended its short but dramatic run. The May issue, out now, will be the last for the glossy business magazine. Launched with much fanfare in May 2007, Portfolio has published only 21 issues. As of December 31, total paid and verified circulation was 449,005 — 12.3% higher than its rate base of 400,000.   FootSmart signs with ExactTarget for personalized e-mails Chantal Todé April 27, 2009 Foot healthcare products cataloger and online retailer FootSmart has teamed up with ExactTarget for personalized e-mail marketing campaigns aimed at baby boomers. Through ExactTarget's integration with FootSmart.com's customer database and Web analytics provider Coremetrics, the company will develop a profile of each customer based on online browsing and purchase history data coupled with offline purchases from FootSmart's catalog mailings.   Coors debuts interactive site to support new cold can Dianna Dilworth April 27, 2009 The Coors Brewing Company has launched a new marketing program to support its new Coors Light "cold-activated" cans. On May 15, Coors will introduce eight-, 10-, 12- and 16-ounce Coors Light and Coors Banquet in the cans, which let drinkers know when the beer is at the optimal drinking temperature by turning the mountain design on the can blue.   Outdoor enthusiasts list now available April 27, 2009 Demand Media has introduced the Trails.com - Affluent Outdoor Enthusiasts list to the market. This list is composed of eco-friendly, outdoor lovers who are planning a trip.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition Creative campaigns from Sheetz, AT&T and Jameson Irish Whiskey April 20, 2009   Brands compete for app attention David Ward April 24, 2009 No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases ABLE Professors Masterfile April 28, 2009 New Selects - ABLE Professors Masterfile - Act One Mailing List Services, Inc. - Description: This file contains college and university professors.   Country Business April 28, 2009 New List - Country Business - Direct Media, Inc. - Description: This file contains subscribers of Country Business magazine which offers news and information regarding new products, merchandising ideas and trends for retail business owners.   Daily Devotional Words of Wisdom April 28, 2009 New List - Daily Devotional Words of Wisdom - Estee Marketing Group - Description: This file contains people who have subscribed to a popular Web site that offers daily devotional thoughts, prayers and bible verses.   Instant Male Virility April 28, 2009 New List - Instant Male Virility - Impulse Media - Description: This file contains mostly male buyers of the natural supplement Instant Male Virility.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

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DMNews: DM job opportunities may rise with second-half recovery

April 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News DM job opportunities may rise with expected second-half economic recovery Chantal Todé April 24, 2009 Agencies have felt pain over the past 12 months thanks to an overall decline in marketing budgets   Facebook alum named MySpace CEO April 24, 2009 Former Facebook executive Owen Van Natta has been named CEO of MySpace, replacing co-founder Chris DeWolfe. The move came after News Corp.'s announcement yesterday that DeWolfe would soon step down and other executive roles may be shifted—including that of president and co-founder Tom Anderson.   Alliance Q1 income falls 44%, despite growth in some divisions Lauren Bell April 23, 2009 Alliance Data Systems Corp., parent company to Epsilon and LoyaltyOne, reported results for its first quarter, ended March 31, showing that first-quarter net income has decreased nearly 44% since Q1 last year. Revenue for the company dropped 4%, to $480 million, while cash earnings per diluted share were up slightly — from $1 to $1.19.   New York trims print schedule Lauren Bell April 24, 2009 New York magazine will trim two issues — June 22 and August 17 — from its summer publishing schedule in an effort to cut costs. The weekly, which has a total paid and verified circulation of 431,626, cites an expected ad slowdown as the reason behind the cuts.   Gamefly files postal discrimination complaint Bryan Yurcan April 24, 2009 Online video game rental company Gamefly has filed a complaint against the US Postal Service claiming discriminatory practices against it. The complaint, filed with the Postal Regulatory Commission, alleges that the Postal Service unduly discriminated against Gamefly.   El Pollo Loco and Del Taco new pushes centered on chicken Dianna Dilworth April 24, 2009 Latin-flavored chicken joints are taking on the traditional fried chicken fast fooderies with two new campaigns. El Pollo Loco is challenging fried chicken chain KFC to a public taste test with their grilled chicken products, while taco chain Del Taco is lowering prices on its chicken dishes.   Real estate investors list now available April 24, 2009 Infinite Media has introduced the Aaron's Sector Real Estate Investors list to the market. This list is composed of real estate investors seeking investment opportunities.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition Has UGC surpassed content from agencies? April 20, 2009 With Twitter, YouTube and Flickr among the many user-generated content sites informing marketing, our experts debate whether agency-created content could fall by the wayside   Betting on innovation Lauren Bell April 17, 2009 BBDO's Robertson talks about the impetus behind the agency's growth strategy   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Liquor Stores ATM April 24, 2009 New Selects - Liquor Stores ATM - All That Marketing - Description: This file contains liquor stores across the country.   Military History Enthusiasts April 24, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who enjoy learning about the military history of the US.   Extreme Sports Enthusiasts April 24, 2009 New List - Extreme Sports Enthusiasts - Walter Karl - Description: This file contains people who enjoy sports of all kind.   Arts and Crafts Enthusiasts April 24, 2009 New List - Arts and Crafts Enthusiasts - eTargetMedia.com Inc. - Description: This file contains individuals and families who enjoy doing arts and crafts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.