DMNews: Printers look to merge in slowdown

June 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Printers look to merge in slowdown Carol Krol June 12, 2009 Print service providers are responding to one of the most challenging economic environments ever by joining forces and expanding services to compete.   AOL adds to local network with two acquisitions Sharon Goldman June 12, 2009 AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online.   E-mail spending to grow to $2 billion by 2014 Dianna Dilworth June 12, 2009 E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost and 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 To 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.   Editorial: Twitter is a tad overplayed Cara Wood June 15, 2009 I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New York's Metro proclaimed: "Study: Twitter's close to completely useless." As someone who's been skeptical of the merit of the medium, I'm feeling pretty smug. It's not that I haven't been watching the trends, Tweeting my whereabouts @DMNews or found it fun to see what our followers are thinking — but fun and function do not always go hand in hand.   List of seniors at e-mail available June 12, 2009 List Bargains introduces the Giving Seniors @ E-mail list to the market. This file contains older donors who give back to the organizations, charities, and audiences that they feel strongly about.   In This Week's Print Edition Eco-PSAs reach out to tweens nationwide Lauren Bell The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National Get Outdoors Day through a partnership with the Ad Council and Euro RSCG.   Lexus begins national CRM push after pilot Lauren Bell Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers. The system lets Lexus customers make service appointments any time from anywhere, which Lexus execs believe will foster better relationships with existing customers and possibly attract new ones.   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases American Stationery Mail Order Buyers New list — American Stationery Mail Order Buyers — Leon Henry Inc. — This file contains American Stationery mail-order buyers. Mostly more than 50 years of age, 66% of these prospects are married and 84% own their homes.   India's Credit-Proven Elite BankCard Insert Program New insert program — India's Credit-Proven Elite BankCard Insert Program — Focus Worldwide and Regency Direct Marketing — The India Bankcard Insert Program is designed to help marketers break into the India market or, for those who already have a presence there, the program can an additional marketing channel.   Canadian Catholic Masterfile New list — Canadian Catholic Masterfile — Trinity Direct — This file contains Canadian Catholics whose names were obtained through changes of address, magazine publishers, new homeowner deeds and other sources.   Avid Home Shopping Enthusiasts New list — Avid Home Shopping Enthusiasts — eTargetMedia.com Inc. — This file contains savvy shoppers who love the convenience and relaxation of shopping from home. These avid shoppers enjoy watching home shopping television programs including HSN and QVC.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how Boone-Oakley used YouTube to successfully syndicate its own Web site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

June 13, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: FamilyFun plays up Disney connection, launches custom pub division

June 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email)  can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News FamilyFun plays up Disney connection, launches custom pub division Lauren Bell June 11, 2009 FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.   VirginMobile USA debuts wireless Internet on pay-as-you-go phone Dianna Dilworth June 11, 2009 Virgin Mobile USA has launched Broadband2Go, a 3G nationwide wireless Internet service, bringing 3G level wireless Internet to the pay-as-you-go mobile service. The Internet service was developed in conjunction with Novatel Wireless and runs on the Sprint Nationwide Network on Virgin's MC760 Broadband2Go device.   Duluth Trading taps Donnelley Marketing Lauren Bell June 11, 2009 Donnelley Marketing, a division of InfoGroup, has won list processing duties for multichannel retailer Duluth Trading Company. Duluth Trading Co., which sells workwear, tools, games and other "tradesmen" goods, has tapped Donnelley to handle its list rental fulfillment and all acquisition mailings, as well as merge/purge duties.   Financial industry group goes deeper into data Lauren Bell June 11, 2009 The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.   List Services Corporation introduces TigerDirect Masterfile June 11, 2009 List Services Corporation has released the TigerDirect Masterfile. This file contains tech-savvy, multichannel buyers of computers, electronics, home entertainment products, accessories and software.   In This Week's Print Edition Act promptly on leads for conversions Sergio Alvarez, COO and founder, Ai Media Group There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy.   Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases Mega Money System Opportunity New list — Mega Money System Opportunity — Macromark — This file contains the buyers of the Mega Money System Opportunity, which reaches its audience through direct mail solicitations. The product appeals to buyers looking for a quick and easy way to supplement their income, or start a new business with minimal effort. The file is 72 percent male.   MarketMaster Email & Postal Masterfile New e-mail list — MarketMaster Email & Postal Masterfile — Estee Marketing Group — This file contains an aggregation of online and offline consumer purchase data. Multiple direct to consumer and retail sources have been mined.   Here Comes the Bride and Groom New list — Here Comes the Bride and Groom — ListSolutions — This file contains newly engaged couples of all ages and from various backgrounds who reported their intent to wed through Web sites and co-registration programs. The file is 76% female. They are ideal prospects for bridal magazines and wedding publications, retail and catalog offers, stationary and gift marketers, travel packages or insurance offers.   AbZone Buyers New list — AbZone Buyers — Pioneer Pacific List Marketing — This file contains buyers of the AbZone, a fitness system that includes a meal plan and video that targets upper and lower abdominals as well as oblique muscles.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how Boone-Oakley used YouTube to successfully syndicate its own Web site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Quebecor World declines RR Donnelley's offers

June 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Quebecor World declines RR Donnelley's offers Chantal Todé June 10, 2009 Ailing printing company Quebecor World has rejected RR Donnelley & Sons latest offer to acquire it and, instead, has decided to proceed with a reorganization plan currently underway as a result of bankruptcy proceedings. Quebecor World has said it could emerge from creditor protection by mid-July.   Schmidt acquires Solar's card deck business Chantal Todé June 10, 2009 Schmidt has acquired the cooperative direct mail business of Solar Communications Inc., including Solar's collating assets and paper outer-wrap technology. "The business-to-consumer portion of our business has been growing significantly over the last few years and this acquisition provides a good opportunity to continue that growth and add some capabilities that we didn't have," said Jeff Winter, director of sales and marketing at Schmidt.   BT providers punch up data capabilities with new platform Lauren Bell June 10, 2009 AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers.   Naturally Fresh selects BrightWave for e-mail AOR Dianna Dilworth June 10, 2009 Naturally Fresh, a manufacturer of salad dressings and sauces, has selected BrightWave Marketing as its first e-mail marketing agency of record. BrightWave will begin by building a customer newsletter preference center. In addition, the two firms will collaborate to develop e-mail communications. The idea is to increase brand awareness.   ALC Milestones releases marital databases June 10, 2009 Milestones, the life-stage marketing division of ALC, has launched three databases targeting different stages in marital status: Milestones Engaged Brides and Grooms-to-Be, Milestones Newlywed Husbands and Wives and Milestones Newly Divorced.   In This Week's Print Edition Does your digital strategy need an app? Cara Wood On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.   Personalization personified in mailer where Rugman cometh and grabbeth Cindy Kilgore, manager of creative development, EU Services My husband and I collect beautiful rugs, including our prized "Kerman," purchased from Area Rugs by Rugman. Imagine my shock back in 2006 to see our very own luscious Kerman rug featured on the cover of a tabbed self-mailer.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases Doctors in Group Practices New list — Doctors in Group Practices — Complete Medical Lists — This file contains more than 500,000 doctors, physicians and surgeons in group medical practices in the US. The list is compiled from more than 50 data sources, and the data is re-verified for accuracy.   Ad-Vantage Magazine Blow-In Program New insert program — Ad-Vantage Magazine Blow-In Program — List Process Direct — Inserts are placed in the Ad-Vantage Magazine, which reaches upscale sections of Virginia and Maryland, providing readers with advertisements and money saving coupons. The magazine will be mailed August 17, October 12 and December 1, 2009 to five zones in the two states.   Mutual Fund Investors New e-mail list — Mutual Fund Investors — eMailtricity — This file contains active investors seeking expert advice that will guide their mutual fund investing decisions. The publisher features a free weekly e-newsletter delivered every Monday to its subscribers highlighting mutual fund picks, profiles of fund managers and companies along with the latest in research. This list is 60% male.   UBM Global Trade Masterfile New list — UBM Global Trade Masterfile — Statlistics — This file contains subscribers to the publications Journal of Commerce, Canadian Sailings, Rail Directories, and Musical America. These include workers in the commercial maritime, rail, trucking, warehousing and logistics industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Find out how Organic brought Ethan Allen's one-on-one design collaboration online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.