DMNews: Fake online reviews draw NY suit

July 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Fake online reviews draw NY suit Dianna Dilworth Last week, New York Attorney General Andrew Cuomo came to a settlement with cosmetic surgery firm Lifestyle Lift, after the firm allegedly published fake consumer reviews across the Web.   Golden Gate places highest bid for Eddie Bauer Chantal Todé Golden Gate Capital has emerged as the leading bidder for Eddie Bauer during a bankruptcy auction this week, with an all-cash bid for $286 million. The Golden Gate offer will be presented for court approval on July 22 and, if it is accepted, the transaction is expected to close in early August. Eddie Bauer voluntarily entered initiated Chapter 11 reorganization proceedings last month. At the time, it entered into an asset purchase agreement with CCMP Capital Advisors LLC for $202 million in cash, which could be superseded by other bids at auction.   Heineken taps Euro RSCG as AOR Lauren Bell Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.   Google cost per click declines Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.   G2 Worldwide expands its promotions marketing department Dianna Dilworth G2 Worldwide, a WPP Group property, is expanding its promotional marketing group in the US. The agency has appointed Joe Lagattuta as VP, group creative director and consumer promotions specialty lead to help run the group.   PlattForm Advertising gets new bookbuyer lists PlattForm Advertising has been selected as the program manager for five new to market book buyer files. These book buyers are highly educated, career-oriented upscale consumers who are committed to learning for personal development and professional advancement.   From the Print Edition How should marketers measure loyalty? An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.   Spotlight conversation: The evolution of CRM Dianna Dilworth Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Face-to-Face Events from Ziff Davis Enterprise New list — Face-to-Face Events from Ziff Davis Enterprise — Walter Karl — This file contains attendees of Ziff Davis Enterprise Face-to-Face Events. These IT industry events connect IT marketers with attendees, which include C-level executives, VPs, senior IT business leaders, elite editors, analysts and distinguished guest speakers from around the globe.   Retirement Millionaire New list — Retirement Millionaire — Namebank International — This file contains direct mail and e-mail buyers of the Retirement Millionaire investment program. Units of sale range from $39 to $99.   Union Workers Advantage New list — Union Workers Advantage — Gnames Advantage — This file contains Union Workers Advantage members, who receive pre-approved credit that can be used to purchase merchandise from the Union Workers Advantage Catalog. The catalog showcases many quality brand names including Betty Crocker, Hoover, GE, Revlon, Minolta, RCA and Cuisinart.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helped bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

July 18, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Digital River eliminates 120 positions, outsources customer service

July 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email) can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News Digital River eliminates 120 positions, outsources customer service Chantal Todé July 16, 2009 E-commerce service provider Digital River is eliminating 120 positions globally as part of a realignment that will see the outsourcing of its customer service operations and growth in its product development and sales areas. "This is not a downsizing," said Ed Merritt, VP, investor relations at Digital River. By contracting with outsourcing provider Sitel to manage its customer e-mail and phone inquiries beginning September, "the level of service provided to customers will be better than we can provide," said Merritt.   Harte-Hanks brings new talent into Shoppers business Chantal Todé July 16, 2009 Harte-Hanks made a pair of recent hires to its Shoppers business as it looks to build synergy between its print strategy and its online and mobile marketing. So Young Park has been named VP, marketing for PennySaverUSA.com and will oversee brand and consumer marketing for PennySaverUSA's network of sites. Doug Williams has been named VP, e-commerce for PennySaverUSA.com and will oversee online sales, b-to-b partnerships and advertising products.   National Geographic Channel brings TV theme to online game Dianna Dilworth July 16, 2009 The National Geographic Channel (NGC) is using online gaming to help promote the launch of the channel's series Hooked, which premiered Monday.   New company from Forbes.com CEO will "bridge the gap" between old, new media Lauren Bell, Carol Krol July 16, 2009 After stepping down from his current position later this year, Jim Spanfeller, the president and CEO of Forbes.com, will take his digital content expertise to the masses by starting his own media management company. Spanfeller's new business will help traditional media companies bridge the gap that still exists between the analog and the digital marketplace.   Discount retailer Daffy's promotes apartment deal Chantal Todé July 16, 2009 Daffy's Inc., an off-price retailer based in the New York metropolitan region, has launched its first branding campaign with new agency of record Johannes Leonardo that includes a new online presence, a contest to win the lease for an apartment and advertising across multiple channels. The effort is designed to appeal to fashion- and value-conscious shoppers while establishing Daffy's as a leading destination for luxury bargains.   From the Print Edition Rising coupon fraud weighs on marketers Carol Krol Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever. But coupon fraud is growing, making it difficult to make the most of these programs and potentially costing marketers money.   Hardee's uses mobile for name contest Dianna Dilworth Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Lottery Store Locations in Texas New list — Lottery Store Locations in Texas — All That Marketing — This file contains locations that sell lottery tickets in Texas. Stores include Stop and Go, Fast Stop, Hollywood Food and Cigar, liquor stores, convenience stores, gas stations and grocery stores.   C4 Healthcare Unlimited-Use E-mail Database New e-mail list — C4 Healthcare Unlimited-Use E-mail Database — PCS Mailing List Company — These doctors, medical specialists, hospitals, hospital administrators, hospital department heads, dentists, dental practices, medical offices, physicians, nurses, laboratories, healthcare management, medical libraries, and healthcare social workers have responded to, purchased, participated in, subscribed or attended seminars, newsletters, publications, conferences and surveys.   Auto Insurance Expiration Dates New list — Auto Insurance Expiration Dates — Focus USA — This file contains postal and phone records of auto owners by the month their auto insurance is due to expire. They individuals have actively sought out auto insurance quotes and responded to marketing campaigns. They also have provided voluntary information on their expiration dates without the use of incentives or sweepstakes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Direct Group forms unit to handle data breach-related communications

July 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Direct Group forms unit to handle data breach-related communications Chantal Todé Direct marketing services provider Direct Group has formed a new Compliance & Critical Communications business unit, which will help clients plan for and execute compliance communications in response to data breaches involving identity- or privacy-related information. Direct Group reports that the number of data breaches increased 47% in 2008, as tallied by the Identity Theft Resource Center, with a total of 656 reported breaches compared to 446 in 2007.   Harte-Hanks adds IT data to Demandbase platform Lauren Bell Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.   Qdoba adds mobile to loyalty efforts with rewards program Lauren Bell A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with Qdoba Mobile Rewards. The Mexican food chain teamed with mobile loyalty company Tetherball to create the on-the-go program.   Brands find mobile adds potential to CRM mix Dianna Dilworth More brands are looking to add the mobile channel to build relationships and be a part of the CRM mix. Sears, FedEx, The Weather Channel and 1-800-Flowers are all using this medium to engage consumers on a deeper level. Sears, for instance, has added customer service on mobile, showing if items are in stock.   Rising coupon fraud weighs on marketers Carol Krol Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever. But coupon fraud is growing, making it difficult to make the most of these programs and potentially costing marketers money.   Column How to integrate your marketing communications for high value Andy Roussel, Director, Critical Communications Solutions, Pitney Bowes Management Services High value communications, including materials mandated by regulating agencies, are essential to conducting business. They must be readable, useful, timely and relevant to the recipient. Today, the tools and processes that are employed with targeted and database marketing are being pushed into the production and distribution of high value and critical communications.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Ready. Set. Go. Entries for the 32nd Caples Awards are now open.  Click here to download the entry kit today. Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.