DMNews: Amazon to acquire Zappos.com

July 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Amazon to acquire Zappos.com Dianna Dilworth July 23, 2009 In a move that will give Amazon.com a greater command of the apparel and footwear e-commerce vertical, the Seattle-based e-commerce firm has agreed to acquire e-commerce site Zappos.com in a stock exchange transaction.   Butterfinger brings back old slogan for social effort Kevin McKeefery July 23, 2009 After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.   Inserts drive traffic to Web, UK study says Cara Wood July 23, 2009 Recent research from UK-based Direct Marketing Association's Inserts Council — the print alternative media shows that an average of 52% of responses to inserts went online. The research, which is the first of its kind, measured the percentage of insert responses which go online and how this differs by client sector and magazine type. The results were taken from more than four million inserts sent out by a pool of five clients representing diverse industry sectors.   Food Network expands borders, rate base and campaign Lauren Bell July 23, 2009 Food Network brand continued its multichannel outreach efforts this week, launching a Food Network Canada mobile app for Blackberry and announcing another rate base hike for its eponymous magazine. With its January/February 2010 issue, Food Network Magazine will increase its rate base to 1 million copies. The glossy, published in partnership with Hearst Magazines, officially launched last month with a rate base of 400,000.   Children's clothing buyer's list debuts July 23, 2009 Portuguese children's clothing maker Papo d'Anjo, a subsidiary of Endicott Catalog and Web Sales, released its buyers names in a list available through RMI Direct. The 12,000 two-year buyers are sophisticated, affluent and discerning parents who have purchased hand-crafted European styled clothing through its e-commerce Web site or catalog.   From the Print Edition Anthropologie mailer shows retailer's capacity to surprise and delight Nancy Draughn, SVP and ECD, Javelin Most people love birthdays — the anticipation, the excitement, the gifts. But me? I've never really been into them, even as a child. However, after two of my creative directors received this birthday mailing from Anthropologie recently, I suddenly wished it were my birthday so that I could receive such a fantastic and memorable gift. So ... what's the big deal about this piece?   Toolbox: Where to look first when starting your loyalty program, managing inactive customers and more Experts offer opinions on loyalty, lead nurturing, technology and engagement.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases St. Anthony Messenger Active Subscribers New list — St. Anthony Messenger Active Subscribers — Trinity Direct — This file contains subscribers to St. Anthony Messenger, a Catholic-family monthly. Suggested usage includes all Catholic and religious offers, fundraising appeals, general merchandise, books and other publishing offers, sellers of religious articles and vacation offers.   Doubleday BOMC: Product Buyers New list — Doubleday BOMC: Product Buyers — Cornerstone Group of Companies — This file contains members of the Canadian Doubleday Book of the Month clubs, who have purchased merchandise in addition to books from the wide array of merchandise Doubleday also offers   Gardening Products Mail Order Buyers New list — Gardening Products Mail Order Buyers — Dataline — This file contains buyers who have purchased gardening supplies and nursery stock from top quality catalog companies via direct mail and the Internet. They have bought items such as vegetable, herb and flower seeds, bulbs, trees, shrubs, perennials, garden tools and landscape products.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Summer List Price Index shows e-mail faltering, others stable

July 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Summer List Price Index shows e-mail faltering, others stable Lauren Bell Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.   Insurer looks to Lyza for automated data integration, analytics Lauren Bell Baldwin Mutual Insurance Co., a property and casualty insurer based in Alabama, has started using data analytics software from Lyzasoft in an effort to remain competitive. The insurer is using Lyza, Lyzasoft's desktop analytics tool, to help with its reinsurance modeling and rate analysis. Lyza's ease of use and the broad array of data sources it supports made it a good fit for Baldwin Mutual, which is using the system to integrate and analyze historical data from multiple sources, including spreadsheets and MySQL databases.   Urban Outfitters signs Merkle for data and analytics Chantal Todé Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.   Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? Carol Krol With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   Beauty supplier makes up custom mag Lauren Bell Exclusive Beauty Supplies (EBS), a distributor of beauty items for salons, is launching a custom magazine called X Factor this summer as part of its push into new distribution territory. EBS, which works exclusively with independent salons, recently extended its distributing license from its home state of Florida into Georgia, Alabama and Mississippi. The company tapped Marketing Matters to help create and distribute its 24-page glossy following a multi-agency review.   Column Data intelligence delivers bottom line impact Julie Baker, executive director of strategy and planning, Quaero What's in a name? Customer data management. Customer intelligence management. Data intelligence management. The notion of using customer data to drive investment decisions has propagated many organizational names and acronyms over the last few years. Customer intelligence officers were crowned, integrated task forces were formed, and dedicated publications multiplied. Why? Because data equals money.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Meredith Corporation buys stake in The Hyperfactory

July 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Meredith Corporation buys stake in The Hyperfactory Dianna Dilworth The Meredith Corporation, a media and marketing services company, has acquired a strategic stake in mobile marketing firm The Hyperfactory. The investment, whose terms were not disclosed, will be accounted for on Meredith's financial statements for fiscal 2010.   Summer List Price Index shows e-mail faltering, others stable Lauren Bell Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.   Adknowledge acquires Super Rewards Carol Krol Adknowledge announced July 22 it has acquired KITN Media, owner of Super Rewards, a virtual currency platform for online games and social network applications. Terms of the deal were not disclosed, but Scott Lynn, CEO of Adknowledge said this deal, its sixth acquisition in two years, is its largest acquisition to date. The Kansas City, Mo-based ad network said the deal combines the KITN's Super Rewards platform with Adknowledge's technology expertise, deep pockets and reach to enable it to offer a full set of social advertising solutions to advertisers.   Congressional Quarterly joins Roll Call Group to form major Beltway player Lauren Bell Roll Call Group, a wholly owned subsidiary of The Economist Group, has acquired Congressional Quarterly (CQ) in a move to cement its hold on the DC political market. Terms of the deal were not disclosed. CQ, a magazine for Congressmen and other DC insiders, and its Web site, will join the newly formed CQ-Roll Call Group, which also includes 2008 Roll Call acquisition Capitol Advantage, the weekday daily Roll Call magazine, CongressNow wire service and other content sources.   New insert program for outdoor afficiandos from ALC Outside magazine has launched two new programs through ALC Insert Media. In addition to the Subscription Renewal Statement Stuffer Program, the Donor Statement Stuffer Program reaches those who have provided gift subscriptions.   From the Print Edition Brands find mobile adds potential to CRM mix Dianna Dilworth More brands are looking to add the mobile channel to build relationships and be a part of the CRM mix.   Use data insights for new customers Roy Wollen, head of customer engagement and data analytics, Hansa-Database Insight New customers are either loyal advocates in training or a drain on company resources from the moment they land in the database. Taking the long-term view of customer acquisition programs helps you identify both types. Beyond sheer increases in database size, today's best marketers focus on the value of new customers, measuring it over the long term.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases Pastors Cooperative Mail Program New insert program — Pastors Cooperative Mail Program — Tri-Media Marketing — This file offers placement in a "pastor's information packet" with standard, jumbo postcards and digest booklet ads. Targets recent pastor buyers at Church addresses.   CARS - Clunkers for Cash - Qualified Voucher Prospects by Email New list — CARS - Clunkers for Cash - Qualified Voucher Prospects by Email — Lighthouse List — This file contains warranty and insurance buyers who own an automobile that is more than four years old and receives less than 18 miles to the gallon.   Jameco Electronics Catalog Buyers Masterfile Mailing List New list — Jameco Electronics Catalog Buyers Masterfile Mailing List — MeritDirect — This file contains engineering hobbyists, as well as design engineers and purchasing managers, who order electronics supplies from the Jameco quarterly catalog.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Ready. Set. Go. Entries for the 32nd Caples Awards are now open.  Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: The Knot hears bells when e-mail gets more relevant

July 22, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News The Knot hears bells when e-mail gets more relevant Dianna Dilworth For wedding site The Knot, keeping the dialog relevant with consumers online is key, which is why it began adding targeted product recommendations to its abandoned cart e-mail program back in June. Since then, the site has seen a 10% increase in unique click-through rates.   Urban Outfitters signs Merkle for data and analytics Chantal Todé Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.   Harte-Hanks adds IT data to Demandbase platform Lauren Bell Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.   Advertisement Opinions How much is too much marketing? Mark Kolier, president, CGSM It's so tempting. Sales are soft. Marketers have to do more with less. You have a substantial number of e-mail addresses of both customers and prospective customers who may have shown interest in your product or service. Why not increase the frequency of your email e-mail communication? Answer: Because it could do much more harm than good.   Inbox Insider: Geotargeting makes e-mail more relevant Dianna Dilworth The more granularly an e-mail can be targeted, the more relevant it tends to be. One way to segment to make an e-mail more meaningful to the recipient is to target based on location. Joining the likes of Campaigner and CityTwist, this week JangoMail has added a geo-tracking reporting capability to its Web-based e-mail marketing platform.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2008 DMNews Essential Guide to E-mail Marketing is now online The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.   Six of the e-mail marketing trends you'll see in 2009 Nicholas Einstein With the rapid adoption of social networks and Web 2.0, marketers view e-mail through a new lens. Now an established online marketing channel, e-mail has an average ROI of nearly $40 for every $1 invested. Marketers no longer view e-mail as an acquisition-only channel and see its value as a tool for managing customer relationships and stewarding brands. The array of case studies and best practices shared by e-mail marketing vendors and their clients testify to the value of e-mail as a marketing channel and as media itself.   Lists and Databases Taking Action: Be Your Own Boss New list — Taking Action: Be Your Own Boss — Aggressive List Management — This file contains individuals that are researching options for starting a home-based business.   Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community David & Goliath helps bring the Kia Soul into the digital space Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.