Wednesday, September 2, 2009

DMNews' E-Mail Weekly: E.L.F. expands relationshi with eWay to include social capabilities


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News

E.L.F. expands relationship with eWay to include social capabilities

Nathan Golia

E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.
 

Restaurant.com debuts B-to-B incentive packages

Dianna Dilworth

Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.
 

Merkle appoints chief strategy officer for healthcare

Chantal Todé

Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.
 

Opinions

Inbox Insider: Consumer e-mail marketing can learn from the relationship building in b-to-b

Dianna Dilworth

E-mail is an important channel for b-to-b marketers looking to build prospective leads. B-to-b marketing is all about building leads and turning those leads into clients. According to a new study by e-mail services firm Silverpop, 24% of b-to-b marketers said that they are using e-mail to ensure "qualified leads are converting into appropriate sales opportunities," and 22% are "nurturing and converting initial inquires into qualified leads."
 

Watch that unsub rate: Reduce irrelevancy and avoid unsubscribes

Sean Hurley, marketing analyst, Customer Portfolios

In a time where the pressure to "blast the list" continues to mount, direct marketers must remember that if they are going to be speaking to their audience more frequently they'll need to make sure that what they're saying is more relevant if they want to say anything at all in the future.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

DMNews seeking Essential Guide to E-mail columns

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.
 

How to ensure that e-mails get delivered to rented lists

Sarah Barber, SVP of sales and marketing at Walter Karl Inc.

Deliverability remains a hot topic in the e-mail realm. Every other e-mail whitepaper I see these days has deliverability as the theme. But what to do when you're not in control of the delivery? How do you send a stand-alone e-mail to a rented list and guarantee your message to new prospects gets delivered? Here are a few "must-do's" to get the best results for your next prospecting e-mail campaign.
 

Lists and Databases

US Grant Search Customers

New list — US Grant Search Customers — List Services Corp. — This file contains consumers who have sought information for govermment grants online. They have paid $69.95 to access a site. The file is 60% male.
 

CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 


DMNews Data Management Survey

Data Management Survey




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DMNews: EBay sells Skype to private investors

September 2, 2009

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Check out DMNews on your smartphone 

Today's News


EBay sells Skype to private investors

Chantal Todé September 01, 2009

EBay has signed a definitive agreement to sell its Skype communications unit to an investor group led by Silver Lake. Under the terms of the deal, eBay will receive approximately $1.9 billion in cash, a note from the buyer group for $125 million. It will retain approximately a 35% equity investment in Skype. EBay said the deal values Skype at $2.75 billion. The deal is expected to close in the fourth quarter.
 

Merkle appoints chief strategy officer for healthcare

Chantal Todé September 01, 2009

Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.
 

E.L.F. expands relationship with eWay to include social capabilities

Nathan Golia September 01, 2009

E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.
 

Central Hockey League launches loyalty program

Mary Elizabeth Hurn September 01, 2009

The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.
 

All Access Mailing Lists takes over management of two programs

September 01, 2009

All Access Mailing Lists has been awarded management of the Midrange Technology Professionals US Database and the Midrange Technology Professionals Canadian Database. The files include both postal and e-mail addresses. The former manager was L.I.S.T. Inc.
 

From the Print Edition

Publishers cross the digital divide

Publishers cross the digital divide

Lauren Bell

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
 
Sears finds customers responding to thrifty offers

Sears finds customers responding to thrifty offers

Chantal Todé

With its layaway program proving to be popular among Sears and Kmart customers for back-to-school, Sears Holding Corp. has launched a new program designed for cost-conscious consumers looking to manage their holiday shopping.
 

Web Weekly

Five Questions for the Weather Channel about mobile

Five Questions for the Weather Channel about mobile

The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.
 

Today's lists and databases

Country Western Wear Enthusiasts

New list — Country Western Wear Enthusiasts — eTargetMedia.com Inc. — This file contains consumers that have requested information on country products. The file is 73% male, average age of prospects is 32. Average income is $45,000.
 

National Geographic Members International

New list — National Geographic Members International — Global DM Solutions — This file contans members of the National Geographic Society who receive the English language edition of the National Geographic magazine as a benefit of membership.
 

Big Ideas for Small Business Newsletter Recipients by Direct Group

New list — Big Ideas for Small Business Newsletter Recipients by Direct Group — Direct Group — This file contains small business professionals who have subscribed to a monthly online newsletter. Suggested usage includes workshops, conferences, office supplies and furniture, insurance, HR seminars, computer hardware and software and financial business offers.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan

Direct Mail Manager ... $70K
Email Marketing Manager ... $90K
Merchandise/Marketing Manager ... $100K
Senior Manager/ Director, Merchandise Marketing ... $125K
Director Online Marketing ... $120K
Director Of Marketing, Customer Acquisition ... $150K

Connecticut
Online Merchandise-Product Manager...$75k

New England

Connecticut/Western Mass
Online Media Buyer...$70k
Dir/Mgr, Social Media Marketing...$100k

Massachusetts
Sales Manager/Biz Dev Database Solutions...$110k

For more opportunities PLEASE visit our website www.smithhanley.com

> For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

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use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

Tuesday, September 1, 2009

DMNews' Digital Insider: Guatemala Tourism launches digital campaign

September 1, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone

Latest News

Guatemala Tourism launches digital campaign

Dianna Dilworth

The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."
 

Talbots' new Web site focuses on customer service

Chantal Todé

The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.
 

Definition 6 acquires Creative Bubble

Dianna Dilworth

In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.
 

Omniture debuts CMO.com

Dianna Dilworth

Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.
 

Restaurant.com debuts B-to-B incentive packages

Dianna Dilworth

Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.
 

Inside Digital

Data optimization drives media buy

Dianna Dilworth

Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."
 

Opinion

Improve your online affiliate marketing

Improve your online affiliate marketing

Dylan McDanniel, COO and Co-Founder of Epicenter Network

Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want "window shoppers", or people who are serious about buying? To attract prospective purchasers, you need serious, high-quality content that satisfies the reader's need for information.
 

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

DMNews Essential Guide to Search Marketing now online

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
 
What's a SERP? SEO in layman's terms

What's a SERP? SEO in layman's terms

Will Pendergast, director of SEO, Range Online Media

If your business is online, chances are that you've heard about search engine optimization (SEO) and how it's designed to improve your site's rankings for major keywords. What doesn't get talked about as much, however, is that a good SEO engagement will work on how your results appear, and not just where. So, let's take a look at exactly what shows up in a search result on a search engine results page (SERP), and how you can improve it.
 

CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 




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Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

DMNews: Walmart launches third-party marketplace

September 1, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone 

Today's News


Walmart launches third-party marketplace

Chantal Todé August 31, 2009

Walmart has partnered with several retailers, enabling the merchants to sell their products at Walmart.com. The program is called Walmart Marketplace. The initial group of retailers selling via Walmart.com includes CSN Stores, eBags and Pro Team. "It looks like Walmart is competing straight up against Amazon.com" by broadening its inventory, said Sucharita Mulpuru, senior analyst at Forrester Research.
 

Definition 6 acquires Creative Bubble

Dianna Dilworth August 31, 2009

In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.
 

University of Michigan taps Blackbaud for CRM

Mary Elizabeth Hurn August 31, 2009

The University of Michigan has tapped Charleston, SC-based Blackbaud to replace its fundraising technology and prospect research services. Previously, U of M was working with an internally developed system.
 

Guatemala Tourism launches digital campaign

Dianna Dilworth August 31, 2009

The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."
 

Impulse Media expands Hampshire Labs stable

August 31, 2009

Impulse Media says it now offers four different Hampshire Labs lists: Hampshire Labs Masterfile, Hampshire Labs Health for the Aging, Hampshire Labs Healthy Heart and Hampshire Labs Mens Health.
 

From the Print Edition

Breaches spotlight data security

Carol Krol

Data breaches continue to vex marketers. Three men were indicted this month for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. The breach was discovered in January and is the largest hacking and identity theft case ever prosecuted by the Justice Department.
 
FT to launch Wealth in the US

FT to launch Wealth in the US

Lauren Bell

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.
 

Web Weekly

Five Questions for the Weather Channel about mobile

Five Questions for the Weather Channel about mobile

The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.
 

Today's lists and databases

US Grant Search Customers

New list — US Grant Search Customers — List Services Corp. — This file contains consumers who have sought information for govermment grants online. They have paid $69.95 to access a site. The file is 60% male.
 

Rehab Programs and Services

New list — Rehab Programs and Services — Dunhill International List Co. — This file contains programs, facilities and services that serve the aging.
 

Dermacia Skin Care Buyers

New list — Dermacia Skin Care Buyers — Macromark — This file contains buyers of skin care product Dermacia. These female prospects have paid between $79.99 and $179.99 for the product.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan

Direct Mail Manager ... $70K
Email Marketing Manager ... $90K
Merchandise/Marketing Manager ... $100K
Senior Manager/ Director, Merchandise Marketing ... $125K
Director Online Marketing ... $120K
Director Of Marketing, Customer Acquisition ... $150K

Connecticut
Online Merchandise-Product Manager...$75k

New England

Connecticut/Western Mass
Online Media Buyer...$70k
Dir/Mgr, Social Media Marketing...$100k

Massachusetts
Sales Manager/Biz Dev Database Solutions...$110k

For more opportunities PLEASE visit our website www.smithhanley.com

> For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

Monday, August 31, 2009

DMNews: SpotMixer powers video in AdWords

August 31, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone 

Today's News


SpotMixer powers video in AdWords

Chantal Todé August 31, 2009

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool.
 

Omniture debuts CMO.com

Dianna Dilworth August 28, 2009

Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.
 

Talbots' new Web site focuses on customer service

Chantal Todé August 28, 2009

The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.
 

Editorial: Marketers can take steps to prevent data breaches

Carol Krol August 31, 2009

Arrests were made last week in the largest data breach case ever - 130 million credit card numbers were stolen earlier this year from five corporate entities. The good news is that the US Department of Justice is on the case. But this was only the latest in a long line of data fraud incidents.
 

DMM division gets Pitney Bowes statement program

August 28, 2009

AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes.
 

From the Print Edition

Catalogers profit from cost cuts

Catalogers profit from cost cuts

Chantal Todé

Though well-known catalog brands like Sharper Image and Smith & Hawken have gone out of business, and other mailers are dramatically cutting circulation, the sun may not be setting on the once vibrant catalog industry.
 

New FTC regulations put limits on robocalls

Dianna Dilworth

A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from the consumer.
 

Web Weekly

What you need to know about IMB

What you need to know about IMB

DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).
 

Today's lists and databases

The Advanced Manufacturing Technology Email List

New e-mail list — The Advanced Manufacturing Technology Email List — L.I.S.T. Incorporated — This file consists of attendees to trade shows and members of major manufacturing associations. They are the leaders in the application of new and advanced manufacturing technologies for the plant
 

South Eastern Book Company

New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.
 

Hitching Post Supply

New list — Hitching Post Supply — Midwest Direct Marketing — This file contains buyers of western tack, saddles, western chaps, fine silverworktack and jewelry, western books and music, as well as braided and bulk horse hair forartisans. Their average age is 45 and have a household income of $60,000.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan

Direct Mail Manager ... $70K
Email Marketing Manager ... $90K
Merchandise/Marketing Manager ... $100K
Senior Manager/ Director, Merchandise Marketing ... $125K
Director Online Marketing ... $120K
Director Of Marketing, Customer Acquisition ... $150K

Connecticut
Online Merchandise-Product Manager...$75k

New England

Connecticut/Western Mass
Online Media Buyer...$70k
Dir/Mgr, Social Media Marketing...$100k

Massachusetts
Sales Manager/Biz Dev Database Solutions...$110k

For more opportunities PLEASE visit our website www.smithhanley.com

> For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.