DMNews: Lakshmi-Ratan out at DMA

September 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Lakshmi-Ratan out at DMA Carol Krol September 02, 2009 Ramesh Lakshmi-Ratan, the Direct Marketing Association's EVP and COO, will resign effective September 18, DMNews has learned. Lakshmi-Ratan, who will join an unnamed DMA member company, was promoted to the COO post in June 2006.   Rapp names Weigman its first CMO Dianna Dilworth September 02, 2009 Omnicom agency Rapp appointed Becca Weigman to the newly created position of CMO, effective August 31. Reporting to Paul Price, global president at Rapp, Weigman is charged with developing the company's strategic growth. In addition, she is serving as a brand ambassador and supervising certain client relationships.   Facebook debuts direct response ad units Dianna Dilworth September 02, 2009 Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.   GSI Commerce acquires Pepperjam Chantal Todé September 02, 2009 GSI Commerce has acquired certain assets of Internet marketing agency Pepperjam, which operates an affiliate marketing network and offers search engine marketing and online media planning. Nick Pahade, president of GSI Interactive, the firm's digital marketing services agency, said that GSI was also interested in acquiring Pepperjam for its affiliate network's transparency system, which provides advertisers with contact data and promotional methods.   Meredith names Reidy head of integrated marketing division Kevin McKeefery September 02, 2009 Meredith named Martin Reidy president of Meredith Integrated Marketing, effective September 1. The former president and CEO of Publicis Modem & Dialog is also serving as EVP of Meredith's National Media Group and corporate VP of interactive strategy.   NameBank releases Retirement Millionaire list September 02, 2009 NameBank has released the Retirement Millionaire list to the market. The file contains persons 55 years of age and older who have subscribed to an investment newsletter.   From the Print Edition Digital music marketers turn up the volume Chantal Todé Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.   Creative solutions from RedStamp.com, Tourism Ireland, Lippincott Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign, Tourism Ireland's direct mail piece and Lippincott Williams & Wilkins' personalization effort.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases Forearm Forklift Moving Straps DRTV Buyers New list — Forearm Forklift Moving Straps DRTV Buyers — Impulse Media — This file contains DRTV buyers of the Forearm Forklift, a product that helps people lift heavy items such as furniture. The file is 80% male; buyers have spent an average of $19.99.   MortgageLINK — ARM Mortgage Holders New list — MortgageLINK — ARM Mortgage Holders — ListSolutions — This file contains current home and property owners who hold adjustable rate mortgages. These prospects are likely to respond to refinancing offers, as well as other financial products and services   Investing in Israel — Aaron's International New list — Investing in Israel — Aaron's International — Infinite Media — This file contains American investors who seek out global investment opportunities. The file is 88% male. Averege income of prospects is $155,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Publicis acquires Unilever CRM program in France

September 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Publicis acquires Unilever CRM program in France Mary Elizabeth Hurn Publicis Groupe announced September 1 that it will acquire Unilever's multichannel CRM program in France, called "Pour Tout Vous Dire." The holding company named Nicolas Zunz chairman of the initiative, with the goal of expanding its scope and establishing it as a top CRM platform. He retains his role as chairman of Publicis Dialog Paris.   Central Hockey League launches loyalty program Mary Elizabeth Hurn The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.   University of Michigan taps Blackbaud for CRM Mary Elizabeth Hurn The University of Michigan has tapped Charleston, SC-based Blackbaud to replace its fundraising technology and prospect research services. Previously, U of M was working with an internally developed system.   New FTC regulations put limits on robocalls Dianna Dilworth A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from the consumer.   Breaches spotlight data security Carol Krol Data breaches continue to vex marketers. Three men were indicted this month for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. The breach was discovered in January and is the largest hacking and identity theft case ever prosecuted by the Justice Department.   Column Four ways to use data to time your Web marketing Dave King, CEO, Fulcrum One positive aspect of challenging times is that it makes us more open to change, to new ways of doing things. As marketers look to fight this economy by maximizing ROI, online retailers, in particular, have an opportunity to tap into potentially lucrative customer segments they may have overlooked. Instead of just spending their efforts and budget to reach customers with the most recent transactions, they can also focus on when customers are most likely to buy next.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: E.L.F. expands relationshi with eWay to include social capabilities

September 2, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News E.L.F. expands relationship with eWay to include social capabilities Nathan Golia E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.   Restaurant.com debuts B-to-B incentive packages Dianna Dilworth Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.   Merkle appoints chief strategy officer for healthcare Chantal Todé Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.   Opinions Inbox Insider: Consumer e-mail marketing can learn from the relationship building in b-to-b Dianna Dilworth E-mail is an important channel for b-to-b marketers looking to build prospective leads. B-to-b marketing is all about building leads and turning those leads into clients. According to a new study by e-mail services firm Silverpop, 24% of b-to-b marketers said that they are using e-mail to ensure "qualified leads are converting into appropriate sales opportunities," and 22% are "nurturing and converting initial inquires into qualified leads."   Watch that unsub rate: Reduce irrelevancy and avoid unsubscribes Sean Hurley, marketing analyst, Customer Portfolios In a time where the pressure to "blast the list" continues to mount, direct marketers must remember that if they are going to be speaking to their audience more frequently they'll need to make sure that what they're saying is more relevant if they want to say anything at all in the future.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   How to ensure that e-mails get delivered to rented lists Sarah Barber, SVP of sales and marketing at Walter Karl Inc. Deliverability remains a hot topic in the e-mail realm. Every other e-mail whitepaper I see these days has deliverability as the theme. But what to do when you're not in control of the delivery? How do you send a stand-alone e-mail to a rented list and guarantee your message to new prospects gets delivered? Here are a few "must-do's" to get the best results for your next prospecting e-mail campaign.   Lists and Databases US Grant Search Customers New list — US Grant Search Customers — List Services Corp. — This file contains consumers who have sought information for govermment grants online. They have paid $69.95 to access a site. The file is 60% male.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: EBay sells Skype to private investors

September 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News EBay sells Skype to private investors Chantal Todé September 01, 2009 EBay has signed a definitive agreement to sell its Skype communications unit to an investor group led by Silver Lake. Under the terms of the deal, eBay will receive approximately $1.9 billion in cash, a note from the buyer group for $125 million. It will retain approximately a 35% equity investment in Skype. EBay said the deal values Skype at $2.75 billion. The deal is expected to close in the fourth quarter.   Merkle appoints chief strategy officer for healthcare Chantal Todé September 01, 2009 Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.   E.L.F. expands relationship with eWay to include social capabilities Nathan Golia September 01, 2009 E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.   Central Hockey League launches loyalty program Mary Elizabeth Hurn September 01, 2009 The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.   All Access Mailing Lists takes over management of two programs September 01, 2009 All Access Mailing Lists has been awarded management of the Midrange Technology Professionals US Database and the Midrange Technology Professionals Canadian Database. The files include both postal and e-mail addresses. The former manager was L.I.S.T. Inc.   From the Print Edition Publishers cross the digital divide Lauren Bell With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy   Sears finds customers responding to thrifty offers Chantal Todé With its layaway program proving to be popular among Sears and Kmart customers for back-to-school, Sears Holding Corp. has launched a new program designed for cost-conscious consumers looking to manage their holiday shopping.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases Country Western Wear Enthusiasts New list — Country Western Wear Enthusiasts — eTargetMedia.com Inc. — This file contains consumers that have requested information on country products. The file is 73% male, average age of prospects is 32. Average income is $45,000.   National Geographic Members International New list — National Geographic Members International — Global DM Solutions — This file contans members of the National Geographic Society who receive the English language edition of the National Geographic magazine as a benefit of membership.   Big Ideas for Small Business Newsletter Recipients by Direct Group New list — Big Ideas for Small Business Newsletter Recipients by Direct Group — Direct Group — This file contains small business professionals who have subscribed to a monthly online newsletter. Suggested usage includes workshops, conferences, office supplies and furniture, insurance, HR seminars, computer hardware and software and financial business offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Digital Insider: Guatemala Tourism launches digital campaign

September 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News Guatemala Tourism launches digital campaign Dianna Dilworth The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."   Talbots' new Web site focuses on customer service Chantal Todé The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.   Definition 6 acquires Creative Bubble Dianna Dilworth In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.   Omniture debuts CMO.com Dianna Dilworth Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.   Restaurant.com debuts B-to-B incentive packages Dianna Dilworth Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.   Inside Digital Data optimization drives media buy Dianna Dilworth Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."   Opinion Improve your online affiliate marketing Dylan McDanniel, COO and Co-Founder of Epicenter Network Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want "window shoppers", or people who are serious about buying? To attract prospective purchasers, you need serious, high-quality content that satisfies the reader's need for information.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   What's a SERP? SEO in layman's terms Will Pendergast, director of SEO, Range Online Media If your business is online, chances are that you've heard about search engine optimization (SEO) and how it's designed to improve your site's rankings for major keywords. What doesn't get talked about as much, however, is that a good SEO engagement will work on how your results appear, and not just where. So, let's take a look at exactly what shows up in a search result on a search engine results page (SERP), and how you can improve it.   Caples Community Saatchi Wellness chief creative Helayne Spivak explains how Durex' "That's my pleasure" campaign evolved and who the Pleasurati are CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.