DMNews' Database Weekly: Adobe to acquire Omniture

September 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Adobe to acquire Omniture Mary Elizabeth Hurn Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.   Sundrop loyalty program integrates Facebook to promote restaurants Mary Elizabeth Hurn Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.   Epsilon study: Online purchases up 8% in 2008 Carol Krol Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.   DM veteran Montroy passes away at 64 Cara Wood Rosemarie Montroy, a 20-year veteran of the direct marketing industry, died September 10 at the age of 64 after a brief battle with lung cancer. She was most recently CMO at Direct Media Millard.   Worldata releases two Kompass segments Two additional segments of the Kompass masterfile, awarded to Worldata earlier this year, are now available. The Kompass International Finance Professionals list includes finance and accounting personnel, managers, directors, financial analysts, financial planners and CFOs. The Kompass International Sales & Marketing Professionals list includes workers responsible for new business development, the growth of client accounts and development of new market opportunities.   Column Customer centricity: Let your customers lead you Robert Wollan, managing director of CRM, North America, Accenture Some prognosticators see green shoots of growth beginning to emerge from the long economic winter. Others say the lean times will linger. Most agree, however, that businesses are facing a fundamental 'reset' - markets with profoundly different customer behaviors and internal business models that have been ravaged by quick cost-cutting measures. Some companies used this cycle to conduct a more thorough review of their structure, processes, and capabilities to create competitive advantage, directing resources to create value and win customers. They are taking control of their destiny and seeking to "create their own upturn."   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Draftfcb shifts global research duties to IPG unit

September 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News Draftfcb shifts global research duties to IPG unit Dianna Dilworth September 16, 2009 Draftfcb has discontinued its Worldwide Marketing Research Services group, DMNews has learned. Its leader, Sid Liebenson, EVP and director of marketing at Draftfcb, will leave the agency at the end of the year. The research group's duties will be handled by Interpublic Group's Center for Marketing Intelligence.   Sara Lee Deli debuts 'Mama saga' social media effort Dianna Dilworth September 16, 2009 Sara Lee Deli launched a social media campaign on September 14 to promote its pre-sliced deli meats to moms. The goal of the "Mama saga" effort is to build awareness of its prepackaged products and acquire new customers, while at the same time bolstering relationships with existing customers.   Adobe to acquire Omniture Mary Elizabeth Hurn September 16, 2009 Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.   Petnovations readies new CatGenie DRTV spot for primetime Nathan Golia September 16, 2009 Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the product. The goal of the ad is to broaden awareness of the cat box, drive its placement at retail and increase customer acquisition.   US ad spending down 14% in first half, but FSIs and Internet see gains Carol Krol September 16, 2009 Total measured advertising spending during the first half of this year dropped 14.3% to $60.9 billion, compared with the same period in 2008, according TNS Media Intelligence. The data, released September 16, also reveals ad spending during the second quarter was down 13.9% compared to the same period of last year, representing its fifth consecutive quarter of year-over-year declines.   Stanton releases restaurant supply package program September 16, 2009 Stanton Direct Marketing has been awarded the Central Restaurant Products PIP program. Offers printed on a cooperative insert are placed into customer-ordered packages sent to restaurant owners and institutional food service directors.   From the Print Edition Get close for niche results Lauren Bell Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success   Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse   Web Weekly Dos and Don'ts of catalog circulation strategy Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president of MineThatData; Rod Ford, CEO of CognitiveData; and Holly Wasas, account manager for brokerage at Direct Media Millard, weigh in on how to cut back wisely.   more » Today's lists and databases Reiman Holiday Cookbook Buyers Masterfile New list — Reiman Holiday Cookbook Buyers Masterfile — Direct Media Millard — This file contains buyers of holiday-focused cookbooks. These prospects are 81% female, with an average income of $44,000.   Al Franken for Senate New list — Al Franken for Senate — Carol Enters List Company — This file contains donors to Minnesota Democrat Al Franken's Senate campaign. Franken's platform included bringing troops home from Iraq and enacting universal healthcare.   U.K. WVD—V.I.P. Sweeps Club Consumer Mailing List New list — U.K. WVD—V.I.P. Sweeps Club Consumer Mailing List — Acton International Ltd. — This file contains UK sweepstakes fanatics. They have paid £10.00 to £20.00 for a chance to hit a jackpot. Most of the respondents have also purchased merchandise with a minimum value of £19.95.   Advertisement: Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

Media: Pew Piles On The Press

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FORBES.COM MEDIA NEWSLETTER SEPTEMBER 16, 2009
Pew Piles On The Press Dirk Smillie News outlets aren't to blame for their bad rankings. Guess who is? Why James Patterson Is Worth $150 Million Lauren Streib He's not a writer. He's a fiction factory. And Hachette can't afford to lose him. The Pentagon's New Watchdog Dirk Smillie ''We won't be ignored anymore,'' warns new Stars and Stripes editor Howard Witt. Stocks End Up; Retail Drops Less Than Expected Evelyn Rusli This is a transcript of the Market Update: Close Report. Sawyer Takes The Anchor Desk At ABC Lacey Rose ''Good Morning America'' host Diane Sawyer will take over ''World News Tonight'' in January.	ADVERTISEMENT
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DMNews: Pence replaces Griesemer as Coldwater Creek CEO

September 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Pence replaces Griesemer as Coldwater Creek CEO Nathan Golia September 15, 2009 Coldwater Creek has appointed Dennis Pence, most recently co-founder and chairman of the company, its president and CEO. He replaced Daniel Griesemer, who resigned as director, president and CEO. The retailer announced the selection on September 14, noting it was effective immediately.   Direct Marketing Educational Foundation expands talent placement program Kevin McKeefery September 15, 2009 The nonprofit Direct Marketing Educational Foundation (DMEF) has broadened its Next Generation Leaders program to two additional markets. Now in its third year, the program is placing associates in Dallas and Los Angeles, while continuing to do so in New York.   Causes selects Message Systems for e-mail delivery Dianna Dilworth September 15, 2009 Nonprofit organization Causes has selected e-mail delivery services firm Message Systems to power its e-mail deliverability across all of its sending platforms, including Facebook.   Epsilon study: Online purchases up 8% in 2008 Carol Krol September 15, 2009 Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.   SmartSource manages book buyers list September 15, 2009 Lyceum Books has named SmartSource Media exclusive list manager. The file contains buyers of social work-related publications on advanced practice methods; gerontology and palliative care; clinical practice and assessment; and social policy.   From the Print Edition Multichannel retailers need to incorporate mobile, social Nathan Golia James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.   Deb Shops' first foray into e-commerce ends up a success Carol Krol Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago. "It was a very modest site that was information-based rather than product-oriented," says Joe Kassa, CMO of Deb Shops. "It was pretty antiquated."   Web Weekly Dos and Don'ts of catalog circulation strategy Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president of MineThatData; Rod Ford, CEO of CognitiveData; and Holly Wasas, account manager for brokerage at Direct Media Millard, weigh in on how to cut back wisely.   more » Today's lists and databases 1TM Restaurant Consumer Multi-Channel Marketing Masterfile New e-mail list — 1TM Restaurant Consumer Multi-Channel Marketing Masterfile — 1Touch Marketing — This file contains a permission-based network of restaurant consumers.   Purchase Predictor Science & Nature Product Buyers New list — Purchase Predictor Science & Nature Product Buyers — TMA List Brokerage and Management — This file contains science and nature product buyers. It offers transactional data gathered from a variety of marketers who sell continuity clubs, direct-to-consumer publications and catalog merchandise.   Women of Faith Event Attendees New list — Women of Faith Event Attendees — Bush Lists — This file contains attendees of a Christian women's event, Women of Faith. These female attendees are primarily married, most are age 35 to 55 and many have children at home under the age of 18   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: Causes selects Message Systems for e-mail delivery

September 16, 2009 Check out DMNews on your smartphone Advertisement Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers unique insight into what makes an email shareworthy. Receive your free copy today! News Causes selects Message Systems for e-mail delivery Dianna Dilworth Nonprofit organization Causes has selected e-mail delivery services firm Message Systems to power its e-mail deliverability across all of its sending platforms, including Facebook.   E-commerce an easy sell Chantal Todé Retailers train their focus online in a tough market by investing in customer experience initiatives.   Get close for niche results Lauren Bell Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success   Advertisement Pivotal Veracity Debuts Game Changing Innovation in Email Intelligence Wish you knew which social influencers are posting your email to Facebook? Aspire to reach on-the-go customers who use an iPhone to read your email? Longing to identify which *specific customers* are getting your e-mail in the inbox vs spam folder or are adding you to their address book? MailboxIQ, a powerful new patent-pending technology from industry leader Pivotal Veracity, is empowering mailers with unprecedented new insight into the e-mailbox... Opinions Inbox Insider: Paul Allen's Xiant Filer available in wide release Dianna Dilworth Xiant Filer, Microsoft co-founder Paul Allen's e-mail inbox organizer, has gone from beta to full launch. The tool, created to help people organize both business and personal e-mail inboxes, is widely available for $19.95. It's not a bad price to help prioritize the inbox, which these days is getting fuller and fuller.   Make your e-mail work even better on budget Christopher Petix, president, Clash-Media E-mail marketing is the most popular form of online lead generation in the US, according to recent research from Clash-Media. Seventy-five percent of organizations use it. In addition, the Center for Media Research believes that 81% of businesses plan to increase spend on e-mail by the end of the year.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases Boat and Yacht owners with Marine Radio Licenses New list — Boat and Yacht owners with Marine Radio Licenses — Dunhill International List Co. — This file contains boat and yacht owners with marine radios. The file skews slightly male.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.