DMNews: Omniture partners with Alvenda to measure Facebook app purchases

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October 2, 2009 Check out DMNews on your smartphone  Today's News Omniture partners with Alvenda to measure Facebook app purchases Dianna Dilworth October 01, 2009 Omniture is working with e-commerce vendor Alvenda to add measurement tools to its Facebook application Shoplets, which lets consumers purchase directly via the Facebook app. The Alvenda tool is the latest in a flurry of announcements of tools to measure digital audiences.   Senate allows US Postal Service to delay $4 billion retiree payment Frank Washkuch October 01, 2009 The US Senate approved legislation on September 30 that allows the US Postal Service to delay $4 billion in payments to a retirees' healthcare fund. The measure, passed by a 62 to 38 vote, was added to legislation that extends funding federal programs at current levels and raises Congress' budget by 6%. President Barack Obama is expected to sign the bill.   Media and information M&A market comes back to life in Q3 Chantal Todé October 01, 2009 Although merger and acquisition activity in the media and information industries has not returned to pre-2009 levels, the M&A market did improve during the year's third quarter in comparison the first half of 2009, according to a report from the Jordan, Edmiston Group.   Chase integrated effort highlights small business cards Kevin McKeefery October 01, 2009 Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.   Belardi/Ostroy awarded Restoration Hardware lists October 01, 2009 Restoration Hardware awarded Belardi/Ostroy management of its list of catalog buyers, effective October 1. Millard Group, now Direct Media Millard, was the previous manager. The appointment includes the core buyers list as well the Z-24 Enhanced and Canadian Buyer files.   From the Print Edition Showcasing creative solutions L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for Historic Preservation.   Networks use online video to give consumers a taste of new programming Cara Wood For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases RCR Wireless Email File Email List New e-mail list — RCR Wireless Email File Email List — MeritDirect — This file contains subscribers to RCR Wireless News. The RCR Wireless News target audience is executive-level employees at leading wireless companies, and volume buyers at enterprise-class organizations. These prospects are 39% male.   Texas Book Company New insert program — Texas Book Company — Stanton Direct Marketing — Description: This file contains buyers from The Texas Book Company. Evenly split between the genders, these prospects are generally age 17 to 24. All are enrolled in college. This is a package insert program.   Medicus Golf Buyers Masterfile New list — Medicus Golf Buyers Masterfile — McCarthy Media Group — This file contains serious golfers. Suggested usage includes magazines, associations, retail, catalogs, travel and contests. These prospects are 89% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Tommy Hilfiger debuts iPhone shopping app

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October 1, 2009 Check out DMNews on your smartphone  Today's News Tommy Hilfiger debuts iPhone shopping app Dianna Dilworth September 30, 2009 Tommy Hilfiger released a mobile commerce-supported iPhone app, the company's first move into the mobile arena, on September 30. The launch is another step in the brand's campaign, which began in August, to reposition the company in the digital space.   Hoover's launches consumer-facing Jobseeker Reports Mary Elizabeth Hurn September 30, 2009 Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.   Alliance partners with Pacific Dental for credit card program Mary Elizabeth Hurn September 30, 2009 Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.   San Francisco, Newark to test Web-based mail system Zumbox Frank Washkuch September 30, 2009 The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based mail delivery system Zumbox. The two cities are using the platform, which Zumbox calls a "paperless postal system," to save on printing, paper and postage costs and to reduce their environmental impact.   Direct Brands appoints Fine president and CEO Carol Krol September 30, 2009 Direct Brands, a direct marketer of books, DVDs and recorded music, has named Deborah Fine president and CEO. Direct Brands and sister company Bookspan, owned by Najafi Companies, include the Book-of-the-Month Club, Columbia House, Doubleday Book Club and The Literary Guild. Previously, Fine was president of NBC Universal's iVillage Properties, a group of online communities including iVillage.com and YourTotalHealth.com with 27 million members.   SMD awarded suite of insert programs September 30, 2009 SMD Media Services has been awarded insert media management of the Engineering Services & Products Company package insert and blow-in programs. Marketers can choose blow-ins for five different catalogs or a combined package insert program.   From the Print Edition Personal touch for loyalty Carol Krol Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.   Putting a brand on Web metrics Carol Krol Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases AloeCure Product Buyers New list — AloeCure Product Buyers — Macromark — This file contains buyers of AloeCure, a certified organic aloe vera juice supplement. These highly responsive TV-generated buyers that purchased AloeCure to aid in the relief of pain and discomfort associated with stomach issues. Most have paid by credit card. These prospects are 56% female.   Believers in the Bible: Devotional Donors New list — Believers in the Bible: Devotional Donors — Trinity Direct — This file contains Catholic Devotional Bible Readers who have also made a donation to their favorite local or national religious causes.   American Business Database New list — American Business Database — Bamberg-Handley — This file contains business names and complete addresses.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Last week to enter the Caples Awards. Click here to submit today. Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: Hoover's launches consumer-facing Jobseeker Reports

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October 1, 2009 Check out DMNews on your smartphone News Hoover's launches consumer-facing Jobseeker Reports Mary Elizabeth Hurn Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.   Alliance partners with Pacific Dental for credit card program Mary Elizabeth Hurn Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.   Omnicom Media Group and DDS extend data relationship Mary Elizabeth Hurn Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28. DDS will provide the advertising, marketing and communications holding company with management systems and services as part of the deal, for which financial terms were not disclosed.   Peer-endorsed social loyalty program Peer2 launches Mary Elizabeth Hurn Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed as clients.   Leads let you down? Look at the source You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.   Personal touch for loyalty Carol Krol Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.   Column How retailers can improve customer loyalty Mark McGuire, president and co-founder, Alice.com Consumer packaged goods (CPG) manufacturers are faced with the growing challenge of how to connect and interact with consumers in efficient, targeted and value-added ways. Retailers account for such a large portion of CPG sales - and the resulting data - that manufacturers are in the dark about exactly who they should be targeting. The retail "middle man" knows what consumers want, while manufacturers spend billions dollars on advertising and marketing to figure it out. With such vast consumer insight, big-box retailers have created their own brands—private labels that copy manufacturer products at lower prices.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Student Advantage increases e-mail click-through rate with Lyris partnership

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September 30, 2009 Check out DMNews on your smartphone Advertisement Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers unique insight into what makes an email shareworthy. Receive your free copy today! News Student Advantage increases e-mail click-through rate with Lyris partnership Dianna Dilworth Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.   Miles Media uses social tools in e-mails for travel campaigns Dianna Dilworth Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.   Personal touch for loyalty Carol Krol Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs   Leads let you down? Look at the source You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up   Opinions Inbox Insider: Holiday e-mails must be giving Dianna Dilworth It is still a bit early to tell how consumers will spend their money this holiday season, especially after consumer confidence dipped in September after a slight uptick in August gave retailers a false bit of optimism. Yet one thing is for sure: Most consumers have tighter budgets and they are looking for better deals and better value. With retailers challenged with sending relevant and targeted messaging this season, search and e-mail will be two of the main drivers, according to a new report by Experian.   How to make your e-mail social Tony Owens, associate director of digital strategy, Emerge Partners E-mail is as vital and important a part in the direct marketing toolkit as ever before. Competition for the scarce attention of consumers remains intense as marketers devise ways to make brand messages stand out amid cluttered inboxes. So, it is particularly vital that marketers take advantage of the consumer's broader media and communications ecosystem as part of the evolving role of email marketing.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases Infocus releases dental hygienist list The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.