DMNews Email Marketing Weekly: E-mail marketers release social networking integration tools

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October 14, 2009 Check out DMNews on your smartphone Advertisement Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! News E-mail marketers release social networking integration tools Dianna Dilworth E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.   Epsilon: Q2 marketing e-mail opens up 18% over 2008 Mary Elizabeth Hurn Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.   Top Tips: Planning a successful e-mail campaign for the holidays Dianna Dilworth Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.   Symantec launches own e-commerce site, will end work with Digital River Chantal Todé Security, storage and systems management services provider Symantec is rolling out its own internally developed e-commerce solution. It will not extend its contract with e-commerce solutions provider Digital River beyond its June 30, 2010 expiration.   Opinions Inbox Insider: Sidekick data loss shows need to back up e-mail data Dianna Dilworth The Sidekick data loss incident is prompting questions about how safe cloud-computed data really is. Earlier this week, users of T-Mobile Sidekick phones with the Danger Inc. service lost all of their contact and system data, which historically has been backed up in a cloud system.   How to make your e-mail more social Tony Owens, associate director and digital strategy, Emerge Partners E-mail is as vital and important a part in the direct marketing toolkit as ever before. Competition for the scarce attention of consumers remains intense as marketers devise ways to make brand messages stand out amid cluttered inboxes. So, it is particularly vital that marketers take advantage of the consumer's broader media and communications ecosystem as part of the evolving role of e-mail marketing.   From the 2008 DMNews Essential Guide to E-mail Marketing Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases Swinging Seniors New list — Swinging Seniors — Listdata Management Services — This file contains paid subscribers to dating sites geared toward seniors. All initially join for free, but most pay to upgrade to "swinging senior" status. The file is 48% male. Prospects have an average income of $50,000.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Survey: Job market recovery for DMers better than average

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October 14, 2009 Check out DMNews on your smartphone  Today's News Survey: Job market recovery for DMers better than average Frank Washkuch October 13, 2009 The job market for direct and digital marketers is recovering more quickly than the rest of the nation, according to statistics released on October 13 by executive placement firm Bernhart Associates. The survey, which tallied the responses of 359 companies from September 28 to October 12, found that 30% of respondents said they will add staff members during the remainder of 2009, up 10% from the third quarter.   Pitney Bowes sues Zumbox for patent infringement Frank Washkuch October 13, 2009 Pitney Bowes filed suit against Zumbox in California Central District Court this month, alleging that Zumbox's Web-based mail system infringes on three of its patents. The suit seeks to stop Zumbox from using technology that Pitney Bowes claims is related to the patents.   Starwood launches Twitter, Facebook and iPhone apps for loyalty program Mary Elizabeth Hurn October 13, 2009 Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program. The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.   Cabela's hires Webtrends for Web analytics Chantal Todé October 13, 2009 Outdoor gear multichannel retailer Cabela's has selected Webtrends as its Web analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.   E-mail marketers release social networking integration tools Dianna Dilworth October 13, 2009 E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.   From the Print Edition Beauty ads gel with men Mary Elizabeth Hurn Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them   Leave online cart abandonment behind E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four experts offer potential solutions to this problem   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS Chantal Todé UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases Knee Deep In Debt New list — Knee Deep In Debt — Whitestone Data — This file contains people who are behind on their bills. These individuals have all filled out a questionnaire indicating this. Their average age is 35 and their average income is $38,550.   Best Home Paycheck Biz Op Buyers New list — Best Home Paycheck Biz Op Buyers — Jara List Management Inc. — This file contains buyers of a home-based business information kit. All have paid $49.95 by credit card. The file is 65% male.   Home Sweet Homeowner Details New list — Home Sweet Homeowner Details — ListAbility Inc. — This file contains people who own their own homes. Demographic, property value and mortgage information is available. It is collected from local authorities.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews - Celebrating 30 Years of Direct & Digital Marketing

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DMNews Digital Insider: Digital marketing shift speeds up

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October 13, 2009 Check out DMNews on your smartphone Latest News Digital marketing shift speeds up Chantal Todé CDW and Ikea demonstrate shift in traditional marketers toward digital   Platt joins Catalyst Direct as chief digital officer Dianna Dilworth Catalyst Direct appointed Peter Platt to the newly created position of chief digital officer, effective September 26. He is leading all of the agency's digital marketing initiatives, as well as working to acquire new business and grow existing accounts.   Epsilon partners with Air2Web on mobile integration Mary Elizabeth Hurn Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.   FoodNetwork.com debuts Halloween video series Dianna Dilworth FoodNetwork.com is running a series of online videos featuring spooky recipes to celebrate Halloween and to connect with the network's fans. The network created the Web exclusive videos to drive traffic to its site during the pre-Halloween season, one of the biggest times of year for the portal. It hopes to entertain and engage its fans with the endeavor, and attract new viewers.   Valpak opens up mobile local couponing with iPhone application Dianna Dilworth Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.   Inside Digital Insider conversation with: Josh Jacobs, SVP, brand advertising products and marketing, Glam Media Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role.   Opinion How to make Twitter measurable Evan Gerber, Principal Experience Design Consultant, Molecular More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Using video in your SEO: Your ticket to the top of the page Carol Lustig, director of marketing, Options Media/1Touch Marketing Imagine being able to give your best sales pitch to a prospect at the exact moment they make their buying decision. Now, with video SEO, you can. Unlike SEO for a Web site, video SEO can place multiple versions of a customized video about your business with major search engines, such as Google Video, Yahoo Video, MSN Video, AOL Video, Media Café and YouTube.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Symantec launches own e-commerce site, will end work with Digital River

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October 13, 2009 Check out DMNews on your smartphone  Today's News Symantec launches own e-commerce site, will end work with Digital River Chantal Todé October 12, 2009 Security, storage and systems management services provider Symantec is rolling out its own internally developed e-commerce solution. It will not extend its contract with e-commerce solutions provider Digital River beyond its June 30, 2010 expiration.   USPS narrows list of possible branch closures by 42 Frank Washkuch October 12, 2009 The US Postal Service, striving to cut costs during a year when mail volume is expected to be 20 billion pieces lighter than the prior year, thinned the list of branches it is considering closing to 317. The agency removed 42 branches from its list of possible consolidations in the past month.   Online retailer Joolwe.com launches online loyalty program Mary Elizabeth Hurn October 12, 2009 Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the program to increase its customer base.   Platt joins Catalyst Direct as chief digital officer Dianna Dilworth October 12, 2009 Catalyst Direct appointed Peter Platt to the newly created position of chief digital officer, effective September 26. He is leading all of the agency's digital marketing initiatives, as well as working to acquire new business and grow existing accounts.   Lighthouse releases cell phone list October 12, 2009 Lighthouse List introduced the LivePath LEC Prospects & Opt-in Wireless Numbers list to the market this month. This file contains ad network buyers who have purchased from a variety of Web sites with a bank card. They've also consented for third-party marketers and partners to call their cell phones.   From the Print Edition Direct to drive social and behavioral gains The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities   Struggling publishers try customization Chantal Todé A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue   Web Weekly Insider conversation with: Josh Jacobs, SVP, brand advertising products and marketing, Glam Media Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role.   more » Today's lists and databases Swinging Seniors New list — Swinging Seniors — Listdata Management Services — This file contains paid subscribers to dating sites geared toward seniors. All initially join for free, but most pay to upgrade to "swinging senior" status. The file is 48% male. Prospects have an average income of $50,000.   G. Neil HR Buyers Masterfile New list — G. Neil HR Buyers Masterfile — Direct Media — This file contains professionals who handle all aspects of personnel management. These include HR directors, HR managers, personnel managers, training and development professionals, payroll managers, sales and marketing managers and department heads.   Jewish Heritage for the Blind New list — Jewish Heritage for the Blind — Negev Direct Marketing — This file contains donors to an organization that offers opportunities to the Jewish blind and visually impaired.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.