DMNews Digital Insider: Five questions for Tom Phillips; Salesforce, Adobe partner for app product

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October 27, 2009 Check out DMNews on your smartphone Inside Digital Digital Insider: Five Questions for Tom Phillips Sara Holoubek Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.   Latest News Salesforce.com, Adobe partner for app-creation product Mary Elizabeth Hurn Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.   Travel Channel wins brand game Dianna Dilworth For the Travel Channel, advertising on Facebook represented an opportunity to expand its audience. The goal was to drive traffic to the Travel Channel's Web site and create an engaging way to connect with consumers and their friends in their social sphere.   Ask.com kicks off integrated campaign Dianna Dilworth Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.   Wise gets smart with digital for new Cheez Doodles push Dianna Dilworth Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.   Porsche debuts integrated campaign to promote the Panamera sports car Dianna Dilworth To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.   Opinion What you should know about m-commerce Ted Hoy, VP of Product, Digital River Even though mobile commerce is still in its infancy, consumers are already getting a taste of buying in an anytime, anywhere scenario and using handsets to buy cinema tickets and make travel reservations, among other things. Online merchants who want to stay ahead of the game should be looking to test the market early or risk being left behind as their competitors take these principles to the next level.   The DMNews Essential Guide to Search Engine Marketing Get ready to test the mobile search waters Gregg Stewart, SVP of interactive, TMP Directional Marketing Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Essential Guide to E-mail Marketing

 

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Welcome. This week, in addition to the regular newsletter, we are sending you this complimentary digital copy of our annual publication, DMNews Essential Guide to E-mail Marketing. Click here to access a very special supplement to your E-mail Marketing weekly newsletter. In this Essential Guide, you'll find special features and tips from leading executives in the industry. Some of my favorite highlights from this publication include: • A conversation with Sony's Gerard L Monaco • A deliverability case study from eBay • Predictions on how social media and e-mail will merge • 35 exclusive columns from top minds in e-mail industry Please enjoy your digital edition copy and do let me know your thoughts. E-mail me at editor@dmnews.com. Sincerely, Cara Wood, editor-in-chief, DMNews

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DMNews: NBA shoots for Hispanic audience, book prices buck trend of fewer holiday deals

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October 26, 2009 Check out DMNews on your smartphone  Today's News NBA shoots for Hispanic audience Mary Elizabeth Hurn In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.   Book prices buck trend of fewer holiday deals Chantal Tode Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to the lowest prices on book sales.   Wise gets smart with digital for new Cheez Doodles push Dianna Dilworth Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.   Ask.com kicks off integrated campaign Dianna Dilworth Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.   Editorial: DMA seems strong after show Carol Krol I'm back from the Direct Marketing Association's annual conference with a stack of business cards as big as my head. I always return from DMA Annual exhausted, but with a renewed sense of vigor and great story ideas.   From the Print Edition Travel Channel wins brand game Dianna Dilworth For the Travel Channel, advertising on Facebook represented an opportunity to expand its audience. The goal was to drive traffic to the Travel Channel's Web site and create an engaging way to connect with consumers and their friends in their social sphere.   A healthy focus on customers Mary Elizabeth Hurn Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an effective tactic ever since pharmaceutical companies began marketing directly to consumers.   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Arts And Crafts Homes And The Revival Active Subs Arts And Crafts Homes And The Revival Active Subs - RMI Direct Marketing - Subscribers look to Arts and Crafts Home and the Revival for expert advise and perspectives for building, renovating, or furnishing a home in the arts and crafts spirit. Their interest is not a fleeting fancy, it is ongoing.   Ailment Insights Database - Migraines @email New e-mail list — Ailment Insights Database - Migraines @email — Andrews Wharton Inc. — This file contains self-reported migraine sufferers who have looked online for relief.   Active Choice Nutrition and Diet Seekers New list — Active Choice Nutrition and Diet Seekers — ListSolutions — This file contains health-conscious men and women who are active subscribers to a range of magazines and publications that explore nutrition, diet, use of vitamins and supplements, exercise and fitness. The file is 62% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Nike turns to viral video, Porsche debuts integrated campaign

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October 23, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Learn tactics for driving holiday marketing success Want to ring in strong sales this season? Download your complimentary copy of the 2009 holiday marketer: Benchmark & trend report from Experian Marketing Services for a detailed analysis of consumer insight, customer data management, direct mail, social networks and online communities, email and search marketing specific to customer engagement during the holidays. Today's News Nike uses e-mailed viral video to promote Human Race challenge Dianna Dilworth Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.   Porsche debuts integrated campaign to promote the Panamera sports car Dianna Dilworth To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.   Mattel launches e-commerce portal for various brands Mary Elizabeth Hurn Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.   Amazon Payments extended to non-profits Chantal Todé Amazon.com has expanded its Amazon Payments solution to nonprofits, allowing consumers to make donations to participating groups using their accounts with the Web merchant. The American Red Cross, UNICEF, Greenpeace, The Nature Conservancy, Feeding America and Children's Miracle Network are among the organizations accepting donations via Amazon Payments on their Web sites.   UPS 3Q revenue drops nearly 15% Frank Washkuch UPS on October 22 reported revenues of $11.2 billion for this year's third quarter, a year-over-year decline of 14.9% from last year's $13.1 billion. The shipper also saw its average volume per day drop 3.9% from 14.9 million packages to 14.3 million. Operating profit during the third quarter dropped to $929 million from $1.63 billion last year, a decrease of 43%.   From the Print Edition Struggling publishers try customization Chantal Todé A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue   Beauty ads gel with men Mary Elizabeth Hurn Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Medicus Golf Buyers Canadian Masterfile New list — Medicus Golf Buyers Canadian Masterfile — McCarthy Media Group — This file contains Canadian golfers who have purchased the Medicus Dual Hinge Driver. These prospects are 89% male.   Fairfield Collectibles New insert program — Fairfield Collectibles — Leon Henry Inc. — Description: This file includes inserts with the customer's invoice attached to the outside of each shipment from Fairfield Collectibles, a maker of die-cast auto replicas. The typical Fairfield Collectibles customers are rural men age 50 and up.   Health & Gym Club Members/Postal & Opt-in Email Addresses New list — Health & Gym Club Members/Postal & Opt-in Email Addresses — Specialists Marketing Services — This file contains active gym/health club members who are self-reported online survey respondents. The file is 55% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.