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DMNews: Mail, marketing groups launch online forum on USPS' future

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December 2, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Mail and marketing groups launch online forum on Postal Service's future Frank Washkuch A coalition of postal, mailing and marketing groups launched a Web forum on December 1 to bolster discussion about the state of the US Postal Service and how the federal agency can maintain its relevance. The goals of PostalJournal.com are to explore the evolution of the USPS as part of the nation's economic and communications infrastructure and to create an exchange of ideas about the industry.   Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   Geotargeted banner ad growth attributed to lower priced leads Carol Krol Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth rate of 16%.   VeraData names Kaiser EVP Kevin McKeefery VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.   California transportation agency finds cost savings in mobile program Dianna Dilworth California's Orange County Transportation Authority (OCTA) has debuted a text messaging program to save money on its communications with passengers and cut down on call center activity. The agency will begin to promote the initiative, which soft-launched November 25, through street teams and signage at highly used bus stops this week.   From DMNews' 30th Anniversary Issue Ever-evolving data Lauren Bell The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.   Game-Changing Brands From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture.   Today's lists and databases America's Furthering Education America's Furthering Education - NextMark - This file contains consumers planning to further their education. Entered market 11/30/09; next update 6/1/10.   Levenger list Levenger list - Direct Media-Millard - Levenger creates merchandise for home and office. This file contains buyers that of such items as books, furniture, leather and reading products.   IMS manages Montgomery Ward buyers list IMS List Management has been awarded oversight of the Montgomery Ward Masterfile Platinum Active Buyers list. The file is made up of primarily female catalog buyers who have recently purchased a variety of home furnishings and accessories, apparel and fashion accessories and personal care items.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Auntie Anne's uses mobile to capture e-mail addresses

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December 2, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> Inbox Insider Inbox Insider: Cyber Monday, an inbox full of deals Dianna Dilworth There was no missing Cyber Monday in my inbox this week. I received a ton of holiday-related e-mails with subject lines such as: "The Cyber Monday sale," "Warm wishes, 20% off and free shipping," "35% off Cyber Monday only," and "Cyber Monday: Web special 20% off through tomorrow midnight ONLY‏." It was certainly a good day to save money shopping online.   News Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   California transportation agency finds cost savings in mobile program Dianna Dilworth California's Orange County Transportation Authority (OCTA) has debuted a text messaging program to save money on its communications with passengers and cut down on call center activity. The agency will begin to promote the initiative, which soft-launched November 25, through street teams and signage at highly used bus stops this week.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion From paper to digital: National Instruments 'Digital Instrumentation' newsletter strategy Andrea Mocchi, direct marketing coordinator, National Instruments Italy How are you reaching more valuable and traceable targets for your communications? That is the fundamental question behind the new digital version of the National Instruments 32-page print publication, Instrumentation Newsletter (INL). National Instruments created INL in 1989 to keep its customers updated on new products, technology trends, and customer use cases on a quarterly basis in the test and measurement field.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Seven strategies for successfully implementing e-mail marketing By Debra Jason In these challenging times, it's more important than ever to stay in front of your customers. E-mail appears to be in the lead as a cost-effective way to achieve that goal. Its ability to help you optimize your most valuable asset — loyal customers — is a competitive advantage, especially in a down economy.   Lists and Databases Prime Life Music Enthusiasts New list — Prime Life Music Enthusiasts — List Services Corporation — This file contains direct mail buyers of concert tickets. They are avid readers of music newsletters and frequent purchasers of music both physically and online. Most are married with income between $50,000 and $74,999.   30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Pitney launches small business list management platform

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December 1, 2009 Check out DMNews on your smartphone  Today's News Pitney Bowes launches list management platform for small businesses Frank Washkuch Pitney Bowes launched an online list management service for organizations that use direct mail infrequently, or send only small volumes of it, on November 30. The company's goal for the platform, called AddressRightNow, is to eliminate inaccurate addresses and to update mailing lists based on US Postal Service change of address information.   Black Friday sees plenty of shoppers; spending up only slightly Dianna Dilworth Despite a struggling economy, 195 million shoppers visited stores and e-commerce Web sites during the weekend after Thanksgiving, up from 172 million last year, according to the National Retail Federation (NRF). Total retail spending for "Black Friday weekend" hit $41.2 billion - up only slightly from $41 billion spent last year. However, November 27 was the second-busiest online shopping day of 2009.   Hoveround chooses iMarketing for SEM and lead gen Mary Elizabeth Hurn Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns. Jeffrey Hilton, director of marketing at Hoveround, said the companies launched their first campaign together on October 26.   Merkle's response group chosen by Catholic humanitarian organization Mary Elizabeth Hurn Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.   Farm Journal contributors list debuts NextMark released the Donors & Contributors from Farm Journal list to market on November 28. The file includes donors who are passionate, generous and committed to causes they financially support, including health, political, environmental and religious causes.   From the Print Edition Direct 'Mad Men' talk of transformation By Ira Teinowitz Direct marketing takes the spotlight as the importance of data rises and the Internet transforms agency process and infrastructure   Direct Marketing Legends The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them - in their own way - changed the game, carving a path for generations of marketers to follow.   Podcast Leon Henry discusses insert media's evolution November 17, 2009 DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc. Click for more 30th podcasts » Today's lists and databases List Services releases gadget buyers list List Services Corporation released the Jupiter Jack Gadget Buyers list to market this month. The file includes DRTV buyers of the Jupiter Jack product, which is a cell phone accessory that turns a car radio into a hands-free phone.   Farm Journal contributors list debuts NextMark released the Donors & Contributors from Farm Journal list to market on November 28. The file includes donors who are passionate, generous and committed to causes they financially support, including health, political, environmental and religious causes.   ETarget business decision makers list on market ETarget Media has released its American Business Decision Makers list to market. The file represents decision makers at a range of US businesses. These professionals have requested to receive third-party offers related to business products and services.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Digital Insider: Searching the Net for ROI

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December 1, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Inside Digital Searching the net for ROI David Ward Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.   Latest News Black Friday sees plenty of shoppers; spending up only slightly Dianna Dilworth Despite a struggling economy, 195 million shoppers visited stores and e-commerce Web sites during the weekend after Thanksgiving, up from 172 million last year, according to the National Retail Federation (NRF). Total retail spending for "Black Friday weekend" hit $41.2 billion - up only slightly from $41 billion spent last year. However, November 27 was the second-busiest online shopping day of 2009.   Hoveround chooses iMarketing for SEM and lead gen Mary Elizabeth Hurn Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns. Jeffrey Hilton, director of marketing at Hoveround, said the companies launched their first campaign together on October 26.   TiVo and Google partner to measure Google TV Ads Dianna Dilworth TiVo has teamed up with Google to measure the audience reach of Google TV Ads. Terms of the deal, announced November 24, were not disclosed. This agreement will let Google TV Ads gather DVR-viewing data from TiVo's subscribers.   Sears launches interactive holiday Wish Book Frank Washkuch Sears Holdings launched an e-commerce version of its holiday Wish Book, traditionally one of the most notable yearly catalogs, on November 24. The interactive portal allows users to "turn pages" on-site from one list of offerings to the next, as well as to download a PDF copy of the whole catalog or sections of it.   Call for submissions for Essentail Guide to Lists & Databases DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Against the backdrop of the lingering recession, marketers are pressed to develop a strategy that leverages customer information for greater insight and understanding of their customers and prospects. Marketing automation technologies are a boost, but process and strategy are equally important.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Opinion New Avenues for Acquisition Daniel Stepanic, marketing director, C.TRAC Information Solutions Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Key search marketing tip: Get your keywords organized Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.   30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.