DMNews Database Weekly: Marketers still missing opportunities with loyalty programs

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January 28, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now News Marketers still missing opportunities with loyalty programs: Survey Mary Elizabeth Hurn The use of loyalty programs is on the rise, but marketers still aren't connecting to their most valuable customers as well as they could be, according to a study released January 25 by the Chief Marketing Officer Council.   American Express launches loyalty consultancy Nathan Golia American Express has launched LoyaltyEdgeSM, a practice area that will help the company's corporate clients develop or enhance loyalty programs. Delta Air Lines is the first client of the unit, which was announced January 22.   Valassis to manage list in house Nathan Golia Valassis announced January 25 that it will bring management of Valassis Lists products, including its 151 million-universe mailing list, in-house. The file is currently managed by ALC, which will do so until March 5. NFocus Consulting will continue to handle fulfillment and technology for the list.   August named CMO of SharperImage.com Kevin McKeefery Camelot Venture Group, a licensee of Sharper Image, has named former Brookstone executive Steve August SVP and CMO of the e-commerce Web site, SharperImage.com. August will oversee all direct marketing initiatives for the online part of the Sharper Image brand, including CRM, catalog and online efforts.   Column Three things you didn't know Google Analytics could do Deepa Maran, group manager, technical activities, Digital Brand Expressions If you only use Google Analytics to track your website's traffic and measure the impact of your pay-per-click ad campaigns, you may be missing out on some great features that will help increase the effectiveness of your overall marketing efforts. Here are three incredibly useful features of Google Analytics that you ought to know about:   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Audi adds social media to Super Bowl spot, G2 hires two for relationship marketing

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January 28, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Today's News Audi adds social media to Super Bowl 'Green Police' spot Kevin McKeefery Audi has produced a social media effort to hand off to its third-consecutive Super Bowl advertisement. The ad will focus on the benefits of clean diesel technology and highlight the company's A3 TDI model.   Marketing groups create logo for ethical online data collection sites, ads Frank Washkuch A coalition of marketing organizations has created an icon that they, and their corporate partners, will use to distinguish marketers that practice ethical online behavioral advertising.   G2 taps Spoleti, Miller for relationship marketing group Carol Krol G2 Direct & Digital, the relationship marketing arm of global agency G2, has named Julie Spoleti, managing director for healthcare. The hire is due to expanded business from existing clients, according to the agency.   Hoveround selects Mercury Media for DRTV buying Nathan Golia Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month.   Statlistics gets HR business-to-business list HR Performance awarded Statlistics management of its masterfile on January 17. The company publishes leadership, staffing, metrics and performance-management content through e-mail and social media.   From the print edition Make mobile measurement work for you As mobile marketing gains traction, marketers are looking for the best ways to measure the channel and use the data it provides to build relationships with customers. Four mobile industry experts provide their tips   Creative solutions from Backroads, Lego, Qdoba Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty   Advertisement: Today's lists and databases Centurion's Teachers at Home New list — Centurion's Teachers at Home — Centurion Lists — This file contains from grades K through 12. Suggested usage includes educational software, educational support materials, topical and special interest books, scheduling software, activity ideas and lesson plans and outlines.   Federal Financial Group New list — Federal Financial Group — American Name Services — This file contains individuals who have specifically requested an in-home consultation to discuss life insurance and various other financial strategies with Federal Financial Group. It is 55% female; prospects have an average income of $45,000.   Catholic Lay Leaders at Home Address New list — Catholic Lay Leaders at Home Address — Mary Elizabeth Granger & Associates — This file contains practicing Catholics actively involved in their church who support its mission by ministry category, if applicable. These committed Catholics hold either paid or volunteer positions in their parish council or in the parish school. The average age of these prospects is 53 1/2. Their average income is $62,646.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Small restaurants turn to e-mail to promote Valentine's Day specials

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January 27, 2010 Check out DMNews on your smartphone Advertisement: Inbox Insider Inbox Insider: Partnerships clear the way for video in e-mail marketing Dianna Dilworth Industry experts have chatted about using video in e-mail marketing for years, but the technology was held back by deliverability and bandwidth issues. Yet these days, e-mail service providers are conquering those challenges.   News Small restaurants turn to e-mail to promote Valentine's Day specials Dianna Dilworth Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers. MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month.   Dockers extends 'Wear the Pants' campaign to interactive Super Bowl effort Dianna Dilworth Levi Strauss & Co.'s Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.   Tide to debut digital effort next month Dianna Dilworth Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.   Harte-Hanks names Thompson VP of digital Kevin McKeefery Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week. He reports to Jeannine Falcone, VP and corporate officer. He is charged with overseeing digital offerings, as well as the integration of traditional services with digital, particularly Harte-Hanks' Postfuture e-mail tool.   Advertisement eTargetMedia.com, Inc., a specialist in providing multi-channel marketing services, is able to provide B2C and B2B marketers with a comprehensive multi-channel marketing solution with matching email, postal, and mobile marketing list and deployment services. Visit http://www.etargetmedia.com/mobile-SMS-marketing.html to learn more or call 1.888.805.DATA (3282) to find out how eTargetMedia can offer cost-effective marketing solutions for your upcoming campaign. Opinion Overlooked e-mail metrics that move the needle: Cart abandonment rate Steve Webster, chief strategy officer, iPost An abandoned shopping cart was almost a purchase conversion, but the customer left after placing an item in their shopping cart -- abandoning it before checking out. According to MarketingSherpa, online retailers report that 20-60% of carts are abandoned. Clearly, revenue gets a big jolt if you can remove whatever is standing between interest and purchase for these customers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Better e-mail deliverability starts with best practices By Jeremy Saibil, director of deliverability at Campaigner Promotions claiming 99.99% anything set off alarm bells. It's just too good to be true, a little voice tells us, and in most cases the little voice is right.   Lists and Databases Musical Instrument Buyers/Postal & E-Mail Addresses New e-mail list — Musical Instrument Buyers/Postal & E-Mail Addresses — Specialists Marketing Services — This file contains avid musicians who have purchased a musical instrument within the past 12 months. Suggested usage includes musical accessories, sheet music, recording and amplification equipment, computer programs for composing and playing music, CDs, DVDs and downloaded music.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: NRF predicts retail sales rise, Quad/Graphics will buy Worldcolor

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January 27, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Today's News NRF predicts 2.5% rise in retail sales this year Frank Washkuch The National Retail Federation predicted that retail industry sales will increase 2.5% this year over 2009. Last year, total retail sales declined 2.5% over the prior year. The increase in retail sales is attributed to factors such as the housing market and employment picture.   Quad/Graphics to buy Worldcolor Frank Washkuch Quad/Graphics announced January 26 it will acquire print and digital services company Worldcolor this summer. The takeover gives the combined company a roster of nearly 30,000 employees, according to a statement. It will serve customers in the US, Canada, Latin America and Europe in the magazine, catalog, retail insert, book, directory and direct mail industries.   Dentsu acquires Innovative Interactive Dianna Dilworth Dentsu Holdings USA, a subsidiary of Japanese company Dentsu, has acquired Innovation Interactive, a digital marketing firm. Innovation Interactive operates agencies 360i, a digital firm; SearchIgnite, a search agency; and Netmining, an audience optimization platform. Terms of the deal were not disclosed.   Small restaurants turn to e-mail to promote Valentine's Day specials Dianna Dilworth Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers. MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month.   Media Horizons hires Page as first creative director Kevin McKeefery Media planning agency Media Horizons has named Joe Page its first creative director. He works mainly on Media Horizons' Liberty Medical account, but oversees all of the agency's creative.   From the print edition Domino's delivers with centralized database Mary Elizabeth Hurn Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.   ROI takes wheel after downturn Chantal Todé Auto marketers are learning that tight targeting is the key to sales conversions   Advertisement: Today's lists and databases Bottom Line Natural Healing Newsletter Ride-Along New insert program — Bottom Line Natural Healing Newsletter Ride-Along — Boardroom — This file contains people who have subscribed to a newsletter devoted to natural healing. These prospects are mostly older than age 60. Forty-seven percent are female.   Extreme Potency Buyers New list — Extreme Potency Buyers — Impulse Media — This file contains buyers of a male potency supplement. Most are more than 40 years of age.   Senior Conservative Donors New list — Senior Conservative Donors — Allegiance Lists — This file contains conservative donors 65 years of age or older. The file is 60% male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.